# WorkOS Brand Identity

A complete profile of **WorkOS**'s visual system — colors, typography, components, and personality — extracted from https://workos.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/workos
- Machine-readable JSON: https://characterquilt.com/branding/workos.json
- Per-page llms.txt: https://characterquilt.com/branding/workos/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #29363D |
| Accent | #6363F1 |
| Body Font | Untitled Sans |
| Heading Font | Untitled Sans |

## Color Palette

- primary: #29363D
- secondary: #23F0C3
- accent: #6363F1
- background: #FFFFFF
- textPrimary: #6363F1
- link: #6363F1

## Typography

- primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
- heading: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22126%22%20height%3D%2224%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M36.518%203.613h3.479l2.505%2010.321c.464%201.948.556%203.108.556%203.108h.047s.162-1.136.626-3.108l2.388-10.32h3.943l2.527%2010.32c.487%202.018.604%203.108.604%203.108h.07s.046-1.09.509-3.108l2.412-10.32h3.479l-4.406%2016.93h-3.873l-2.666-10.252c-.557-2.226-.604-3.223-.604-3.223h-.047s-.047.997-.556%203.223l-2.505%2010.251h-3.988l-4.5-16.93ZM59.082%2014.393c0-3.874%202.505-6.378%206.286-6.378%203.757%200%206.261%202.504%206.261%206.377%200%203.896-2.505%206.425-6.261%206.425-3.78-.001-6.286-2.529-6.286-6.425Zm9.3%200c0-2.505-1.206-3.92-3.014-3.92-1.948%200-3.039%201.577-3.039%203.92%200%202.551%201.206%203.965%203.039%203.965%201.948%200%203.014-1.578%203.014-3.966ZM73.182%208.204h3.084v2.274h.07c.534-1.183%201.808-2.366%203.988-2.366.37%200%20.603.047.765.092v3.084h-.092s-.278-.092-1.044-.092c-2.388%200-3.687%201.414-3.687%204.058v5.287h-3.084V8.204ZM82.527%203.613h3.084V9.04c0%203.2-.047%203.78-.047%203.78h.047l4.592-4.615h3.849l-5.378%205.334%206.239%207.004H91.27l-4.5-5.103-1.16%201.136v3.965h-3.084V3.613ZM94.957%2012.14c0-5.218%203.248-8.696%208.118-8.696s8.117%203.478%208.117%208.696-3.247%208.696-8.117%208.696c-4.87%200-8.118-3.478-8.118-8.696Zm12.871%200c0-3.548-1.901-5.938-4.755-5.938s-4.753%202.39-4.753%205.938c0%203.548%201.9%205.938%204.753%205.938%202.852%200%204.755-2.39%204.755-5.938ZM112.372%2014.908h3.526c0%201.995%201.369%203.108%203.456%203.108%201.762%200%202.969-.882%202.969-2.134%200-1.414-.927-1.786-3.874-2.365-2.69-.534-5.543-1.439-5.543-4.964%200-2.945%202.505-5.171%206.331-5.171%203.988%200%206.448%202.087%206.448%205.24h-3.526c0-1.53-1.182-2.482-2.922-2.482-1.762%200-2.852.858-2.852%202.11%200%201.322.765%201.831%203.131%202.318%203.501.743%206.377%201.136%206.377%205.032%200%203.087-2.69%205.174-6.656%205.174-4.035%200-6.865-2.342-6.865-5.866Z%22%20id%3D%22logo-text%22%20fill%3D%22%2329363D%22%20style%3D%22fill%3A%20rgb(41%2C%2054%2C%2061)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2012c0%20.526.138%201.052.406%201.505l4.856%208.409c.498.858%201.255%201.56%202.196%201.874a3.94%203.94%200%200%200%204.69-1.763l1.172-2.031L8.695%2012l4.883-8.465%201.173-2.03A4.78%204.78%200%200%201%2016.126%200H8.594C7.274%200%206.055.702%205.4%201.846l-4.994%208.65A2.968%202.968%200%200%200%200%2012Z%22%20id%3D%22logo-icon%22%20fill%3D%22%236363F1%22%20style%3D%22fill%3A%20rgb(99%2C%2099%2C%20241)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M27.692%2012c0-.526-.138-1.053-.406-1.505l-4.92-8.52a3.962%203.962%200%200%200-4.69-1.763c-.94.314-1.698%201.015-2.196%201.874l-1.108%201.91L18.997%2012l-4.883%208.464-1.173%202.031c-.35.6-.821%201.108-1.375%201.505h7.532c1.32%200%202.539-.702%203.194-1.846l4.994-8.65c.268-.452.406-.978.406-1.504Z%22%20id%3D%22logo-icon%22%20fill%3D%22%236363F1%22%20style%3D%22fill%3A%20rgb(99%2C%2099%2C%20241)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/621f54116cab10f6e9215d8b/621f548d3bca3b62c4bfe1c2_Favicon%2032x32.png
- Social card (og:image): https://cdn.prod.website-files.com/621f54116cab10f6e9215d8b/627321b887917b110d342e2b_homepage.png

## UI Components

- buttonPrimary: background=#6363F1, textColor=#FFFFFF, borderRadius=100px, shadow=rgba(23, 6, 100, 0.035) 0px 24px 22px 0px, rgba(23, 6, 100, 0.055) 0px 8.5846px 8.03036px 0px, rgba(23, 6, 100, 0.067) 0px 4.77692px 3.89859px 0px, rgba(23, 6, 100, 0.082) 0px 2.63479px 1.91116px 0px, rgba(23, 6, 100, 0.12) 0px 1.15891px 0.755676px 0px
- buttonSecondary: background=transparent, textColor=#6363F1, borderColor=#E8EAED, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise developers

## WorkOS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Speed never goes out of style. Our first print ad for WorkOS. | Michael  Grinich**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQH59IyyKS2pnw/feedshare-shrink_800/B56Zwwvs.GKEAg-/0/1770344338439?e=2147483647&v=beta&t=gdd5tyK0qROwc2ikpO_4o9Y13ZP1UiVvH6fU-tA8MgA
  - Source: https://www.linkedin.com/posts/grinich_speed-never-goes-out-of-style-our-first-activity-7425615110611800064-uAf4
- **AuthKit Analytics: Understand user growth at a glance — WorkOS**
  - Image: https://cdn.prod.website-files.com/621f84dc15b5ed16dc85a18a/69b9409eb951fae43b6e76ac_1%20(1).webp
  - Source: https://workos.com/blog/authkit-analytics
- **WorkOS - DevTools Ad Example - Reo.Dev**
  - Image: https://cdn.prod.website-files.com/67f245093fcfae53e5bcbd31/6843440150fe8a604d794d0f_68416f20b64ed0ba4dd5c951_AddSAMLLight1200x1200png.jpeg
  - Source: https://www.reo.dev/devtool-ad-examples/workos
- **WorkOS page - SaaS Landing Page**
  - Image: https://saaslandingpage.com/wp-content/uploads/2022/05/workos.png
  - Source: https://saaslandingpage.com/workos/
- **WorkOS landing page design by Markandeya Sendan on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/14914938/file/original-166526e0ea673b89534d3aa4162bb827.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/24287848-WorkOS-landing-page-design

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Untitled Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#29363D",
    "secondary": "#23F0C3",
    "accent": "#6363F1",
    "background": "#FFFFFF",
    "textPrimary": "#6363F1",
    "link": "#6363F1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Untitled Sans",
      "heading": "Untitled Sans"
    },
    "fontStacks": {
      "heading": [
        "Untitled Sans",
        "Untitled Fallback",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Untitled Sans",
        "Untitled Fallback",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Untitled Sans",
        "Untitled Fallback",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "28px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6363F1",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(23, 6, 100, 0.035) 0px 24px 22px 0px, rgba(23, 6, 100, 0.055) 0px 8.5846px 8.03036px 0px, rgba(23, 6, 100, 0.067) 0px 4.77692px 3.89859px 0px, rgba(23, 6, 100, 0.082) 0px 2.63479px 1.91116px 0px, rgba(23, 6, 100, 0.12) 0px 1.15891px 0.755676px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#6363F1",
      "borderColor": "#E8EAED",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22126%22%20height%3D%2224%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M36.518%203.613h3.479l2.505%2010.321c.464%201.948.556%203.108.556%203.108h.047s.162-1.136.626-3.108l2.388-10.32h3.943l2.527%2010.32c.487%202.018.604%203.108.604%203.108h.07s.046-1.09.509-3.108l2.412-10.32h3.479l-4.406%2016.93h-3.873l-2.666-10.252c-.557-2.226-.604-3.223-.604-3.223h-.047s-.047.997-.556%203.223l-2.505%2010.251h-3.988l-4.5-16.93ZM59.082%2014.393c0-3.874%202.505-6.378%206.286-6.378%203.757%200%206.261%202.504%206.261%206.377%200%203.896-2.505%206.425-6.261%206.425-3.78-.001-6.286-2.529-6.286-6.425Zm9.3%200c0-2.505-1.206-3.92-3.014-3.92-1.948%200-3.039%201.577-3.039%203.92%200%202.551%201.206%203.965%203.039%203.965%201.948%200%203.014-1.578%203.014-3.966ZM73.182%208.204h3.084v2.274h.07c.534-1.183%201.808-2.366%203.988-2.366.37%200%20.603.047.765.092v3.084h-.092s-.278-.092-1.044-.092c-2.388%200-3.687%201.414-3.687%204.058v5.287h-3.084V8.204ZM82.527%203.613h3.084V9.04c0%203.2-.047%203.78-.047%203.78h.047l4.592-4.615h3.849l-5.378%205.334%206.239%207.004H91.27l-4.5-5.103-1.16%201.136v3.965h-3.084V3.613ZM94.957%2012.14c0-5.218%203.248-8.696%208.118-8.696s8.117%203.478%208.117%208.696-3.247%208.696-8.117%208.696c-4.87%200-8.118-3.478-8.118-8.696Zm12.871%200c0-3.548-1.901-5.938-4.755-5.938s-4.753%202.39-4.753%205.938c0%203.548%201.9%205.938%204.753%205.938%202.852%200%204.755-2.39%204.755-5.938ZM112.372%2014.908h3.526c0%201.995%201.369%203.108%203.456%203.108%201.762%200%202.969-.882%202.969-2.134%200-1.414-.927-1.786-3.874-2.365-2.69-.534-5.543-1.439-5.543-4.964%200-2.945%202.505-5.171%206.331-5.171%203.988%200%206.448%202.087%206.448%205.24h-3.526c0-1.53-1.182-2.482-2.922-2.482-1.762%200-2.852.858-2.852%202.11%200%201.322.765%201.831%203.131%202.318%203.501.743%206.377%201.136%206.377%205.032%200%203.087-2.69%205.174-6.656%205.174-4.035%200-6.865-2.342-6.865-5.866Z%22%20id%3D%22logo-text%22%20fill%3D%22%2329363D%22%20style%3D%22fill%3A%20rgb(41%2C%2054%2C%2061)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2012c0%20.526.138%201.052.406%201.505l4.856%208.409c.498.858%201.255%201.56%202.196%201.874a3.94%203.94%200%200%200%204.69-1.763l1.172-2.031L8.695%2012l4.883-8.465%201.173-2.03A4.78%204.78%200%200%201%2016.126%200H8.594C7.274%200%206.055.702%205.4%201.846l-4.994%208.65A2.968%202.968%200%200%200%200%2012Z%22%20id%3D%22logo-icon%22%20fill%3D%22%236363F1%22%20style%3D%22fill%3A%20rgb(99%2C%2099%2C%20241)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M27.692%2012c0-.526-.138-1.053-.406-1.505l-4.92-8.52a3.962%203.962%200%200%200-4.69-1.763c-.94.314-1.698%201.015-2.196%201.874l-1.108%201.91L18.997%2012l-4.883%208.464-1.173%202.031c-.35.6-.821%201.108-1.375%201.505h7.532c1.32%200%202.539-.702%203.194-1.846l4.994-8.65c.268-.452.406-.978.406-1.504Z%22%20id%3D%22logo-icon%22%20fill%3D%22%236363F1%22%20style%3D%22fill%3A%20rgb(99%2C%2099%2C%20241)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/621f54116cab10f6e9215d8b/621f548d3bca3b62c4bfe1c2_Favicon%2032x32.png",
    "ogImage": "https://cdn.prod.website-files.com/621f54116cab10f6e9215d8b/627321b887917b110d342e2b_homepage.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 30,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WorkOS'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get started",
      "reasoning": "Button #2 ('Get started') is the primary CTA due to its action-oriented text and vibrant blue background, which aligns with the brand's accent color."
    },
    "secondary": {
      "index": 0,
      "text": "Sign in",
      "reasoning": "Button #0 ('Sign in') is selected as secondary due to its transparent background, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WorkOS'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```