# Worksome Brand Identity A complete profile of **Worksome**'s visual system — colors, typography, components, and personality — extracted from https://www.worksome.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/worksome - Machine-readable JSON: https://characterquilt.com/branding/worksome.json - Per-page llms.txt: https://characterquilt.com/branding/worksome/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #777787 | | Accent | #6A54F4 | | Body Font | Circular | | Heading Font | Circular | ## Color Palette - primary: #777787 - secondary: #C6B9FF - accent: #6A54F4 - background: #0E0D12 - textPrimary: #0E0D12 - link: #6A54F4 ## Typography - primary: Circular — https://fonts.google.com/specimen/Circular - heading: Circular — https://fonts.google.com/specimen/Circular ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/60e44b20514a002fadd5f9cf_Worksome%20Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/69b7eaad558b73a987715d03_Generic%20Meta%20Data%20Image.webp ## UI Components - input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#E1E1E1, borderRadius=4px, shadow=none - buttonPrimary: background=#6A54F4, textColor=#FFFFFF, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#0E0D12, borderRadius=8px, shadow=rgba(12, 6, 53, 0.05) 0px 4px 25px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals and freelancers ## Worksome Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Worksome Press Coverage - Download Our Press Kit!** - Image: https://cdn.prod.website-files.com/60a241ae6727e385f83bb3f5/6149cb9cba7cde51215a5fad_slide.webp - Source: https://www.worksome.com/press - **Worksome | The AI-Enabled Freelance Management System (FMS)** - Image: https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/69b7eaad558b73a987715d03_Generic%20Meta%20Data%20Image.webp - Source: https://www.worksome.com/ - **External workforce savings in the millions: How Worksome helps this global advertising network with savings in time, operational costs, taxes, and recruiter fees** - Image: https://cdn.prod.website-files.com/60a241ae6727e385f83bb3f5/6786d3ef8029706ab77fee3b_META%20IMG%20_External%20workforce%20savings%20in%20the%20millions_%20(1).png - Source: https://www.worksome.com/customer-stories/global-advertising-network - **Global Freelancer Survey Report 2022** - Image: https://cdn.prod.website-files.com/60a241ae6727e385f83bb3f5/62df40b50139eddfec96fad2_Mockup%20Global%20Freelancer%20Survey%20Report%202022.webp - Source: https://www.worksome.com/blog/global-freelancer-survey-report-2022 - **Agencies Are Only As Good As Their Freelancers - FMS** - Image: https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/63fe0c3f1623714ca3832001_Agencies%20Thumbnail.png - Source: https://www.worksome.com/agencies ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Circular", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#777787", "secondary": "#C6B9FF", "accent": "#6A54F4", "background": "#0E0D12", "textPrimary": "#0E0D12", "link": "#6A54F4" }, "typography": { "fontFamilies": { "primary": "Circular", "heading": "Circular" }, "fontStacks": { "heading": [ "Sharpgrotesk23", "sans-serif" ], "body": [ "Circular", "Arial", "sans-serif" ], "paragraph": [ "Circular", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderColor": "#E1E1E1", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6A54F4", "textColor": "#FFFFFF", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0E0D12", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(12, 6, 53, 0.05) 0px 4px 25px 0px" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/60e44b20514a002fadd5f9cf_Worksome%20Favicon.png", "ogImage": "https://cdn.prod.website-files.com/60a21be3147bde7a6ece004d/69b7eaad558b73a987715d03_Generic%20Meta%20Data%20Image.webp", "logoHref": "/", "logoAlt": "Worksome Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Worksome'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "Button #1 with text 'Subscribe' uses the vibrant brand color #6A54F4, making it the most prominent CTA on the page." }, "secondary": { "index": 1, "text": "ENGAGEInstant OnboardingMove from \"Contract Sent\" to \"Work Started\" in minutes. Our AI handles contr", "reasoning": "Button #0 with a white background (#FFFFFF) provides a contrasting secondary action, fitting the criteria for a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals and freelancers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Worksome'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```