# World Labs Brand Identity

A complete profile of **World Labs**'s visual system — colors, typography, components, and personality — extracted from https://www.worldlabs.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/world-labs
- Machine-readable JSON: https://characterquilt.com/branding/world-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/world-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9494A8 |
| Accent | #2E2E38 |
| Body Font | Roobert |
| Heading Font | Gilda Display |

## Color Palette

- primary: #9494A8
- secondary: #2A679C
- accent: #2E2E38
- background: #F9F9FB
- textPrimary: #2E2E38
- link: #5F5F75

## Typography

- primary: Roobert — https://fonts.google.com/specimen/Roobert
- heading: Gilda Display — https://fonts.google.com/specimen/Gilda+Display

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201098%20310%22%20fill%3D%22currentColor%22%20class%3D%22pointer-events-none%20absolute%20h-full%20w-auto%20transition-opacity%20duration-250%20text-foreground%20opacity-0%20pointer-coarse%3Aopacity-100!%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22m469.4%20148-29.9%20107.8h-18.3l-16.8-60.5-4.9-20.1h-.1c-2.2%209.2-3.9%2015.9-5.1%2020.1l-16.6%2060.5h-18.3L329.3%20148h18.3l16.5%2060.6c2.2%208.2%203.7%2014.7%204.5%2019.5h.1c.9-3.7%202.5-10.2%204.9-19.5l16.6-60.6h18.3l16.8%2060.6c2.4%209.3%204%2015.8%204.9%2019.5h.1c1.3-6.7%202.8-13.2%204.5-19.5l16.5-60.6h18.1ZM484%20251.4c-5.8-3.5-10.4-8.3-13.8-14.4-3.4-6-5.1-12.6-5.1-19.8%200-7.2%201.7-13.8%205.1-19.8%203.4-6%208-10.8%2013.8-14.4%205.8-3.5%2012.2-5.3%2019.2-5.3h.1c7%200%2013.4%201.8%2019.1%205.3%205.7%203.5%2010.3%208.3%2013.6%2014.4%203.3%206%205%2012.6%205%2019.8%200%207.2-1.7%2013.8-5%2019.8s-7.9%2010.8-13.6%2014.4c-5.7%203.5-12.1%205.3-19.1%205.3h-.1c-7%200-13.4-1.8-19.2-5.3Zm19.4-12.4c3.7%200%207.1-1%2010.1-2.9s5.4-4.6%207.2-7.9c1.8-3.3%202.6-7%202.6-11s-.9-7.5-2.6-10.9c-1.8-3.3-4.1-6-7.2-8-3.1-2-6.4-3-10.1-3h-.1c-3.8%200-7.2%201-10.3%202.9-3%201.9-5.4%204.6-7.2%207.9-1.8%203.3-2.6%207-2.6%2011s.9%207.7%202.6%2011c1.7%203.3%204.1%206%207.2%207.9%203%201.9%206.5%202.9%2010.3%202.9h.1v.1ZM600.2%20178.2v17.7c-3.6-.6-6.7-.9-9.4-.9-6%200-10.7%201.8-14.2%205.2-3.4%203.5-5.2%208.7-5.2%2015.7v39.8h-17.8v-77.2h17.8v10.2c2.2-3.6%205.1-6.3%208.6-8.2%203.5-1.9%207.6-2.8%2012.2-2.8s5.5.2%207.9.6l.1-.1ZM629.8%20255.8H612V148h17.8v107.8ZM714.6%20255.8h-17.8v-11.1c-5.2%208-12.9%2012-23.2%2012-10.3%200-11.6-1.7-16.8-5.2-5.2-3.4-9.3-8.2-12.4-14.1-3.1-6-4.6-12.7-4.6-20.2s1.5-14.2%204.6-20.2c3.1-6%207.2-10.7%2012.4-14.1%205.2-3.4%2010.8-5.2%2016.8-5.2s9.1%201.1%2013.2%203.4c4.1%202.2%207.4%205.2%2010%208.8v-41.8h17.8v107.8-.1Zm-23.2-23c3.6-4.2%205.4-9.5%205.4-15.6s-1.8-11.4-5.4-15.6c-3.6-4.2-8.2-6.3-13.8-6.3-5.6%200-7.1%201-10.1%202.9s-5.4%204.6-7.2%207.9c-1.8%203.3-2.6%207-2.6%2011s.9%207.7%202.6%2011.1c1.7%203.4%204.1%206.1%207.2%208%203%201.9%206.4%202.9%2010.1%202.9%205.6%200%2010.2-2.1%2013.8-6.4v.1ZM828.2%20238v17.8h-65.1V148h17.8v90h47.3ZM907.7%20178.6v77.2h-17.8v-10.6c-6.1%207.7-13.9%2011.5-23.5%2011.5s-11.7-1.8-16.8-5.3c-5.1-3.5-9.2-8.3-12.2-14.4s-4.5-12.6-4.5-19.8c0-7.2%201.5-13.8%204.5-19.8s7.1-10.8%2012.2-14.4c5.1-3.6%2010.8-5.3%2016.8-5.3s9.2%201.1%2013.2%203.1%207.5%204.9%2010.3%208.5v-10.8h17.8v.1Zm-27.4%2057.5c3-1.9%205.3-4.6%207-7.9%201.7-3.3%202.5-7%202.5-11s-.8-7.7-2.5-11-4-6-7-7.9c-3-1.9-6.3-2.9-9.9-2.9-3.6%200-7%201-10%202.9s-5.3%204.6-7%207.9c-1.7%203.3-2.5%207-2.5%2011s.8%207.7%202.5%2011%204%206%207%207.9c3%201.9%206.3%202.9%2010%202.9s6.9-1%209.9-2.9ZM941.3%20148v41.8c2.6-3.8%205.9-6.8%2010-8.9%204.1-2.1%208.5-3.2%2013.3-3.2%204.8%200%2011.6%201.7%2016.8%205.2%205.2%203.4%209.3%208.2%2012.3%2014.1%203%206%204.6%2012.7%204.6%2020.2s-1.5%2014.2-4.6%2020.2c-3%206-7.2%2010.7-12.3%2014.1-5.2%203.4-10.8%205.2-16.8%205.2-10.4%200-18.2-4-23.4-12v11.1h-17.8V148H941.3Zm29.4%2088.3c3-1.9%205.4-4.6%207.2-8%201.8-3.4%202.6-7.1%202.6-11.1s-.9-7.7-2.6-11c-1.7-3.3-4.1-6-7.2-7.9-3.1-1.9-6.4-2.9-10.1-2.9-5.6%200-10.2%202.1-13.8%206.3-3.6%204.2-5.5%209.4-5.5%2015.6%200%206.2%201.8%2011.4%205.5%2015.6%203.7%204.2%208.3%206.4%2013.8%206.4s7.1-1%2010.1-2.9v-.1ZM1025.7%20238.1c2.3%202.1%205.2%203.1%208.8%203.1%203.6%200%205.8-.8%207.9-2.2%202-1.5%203.1-3.5%203.1-6s-.8-3.9-2.5-5.2c-1.7-1.3-4.4-2.3-8.2-3.2l-9.1-2.2c-13.2-3.2-19.8-10.6-19.8-22.2s1.2-8.2%203.6-11.6c2.4-3.4%205.7-6.1%2010-8.1%204.3-1.9%209.1-2.9%2014.5-2.9s10%201.2%2014%203.7%207.2%205.6%209.4%209.4c2.2%203.8%203.4%207.8%203.4%2011.9h-16.2c-.2-3.1-1.3-5.6-3.3-7.6-2-1.9-4.5-2.9-7.6-2.9-3.1%200-5.6.8-7.4%202.2-1.8%201.5-2.8%203.4-2.8%205.7%200%203.5%202.3%205.8%207%206.9l10%202.4c7.4%201.7%2012.9%204.5%2016.7%208.5%203.8%204%205.6%208.7%205.6%2014.3%200%205.6-2.7%2013.3-8.2%2017.8-5.4%204.5-12.4%206.7-21%206.7s-11.5-1.3-16-3.9c-4.5-2.6-7.9-5.9-10.2-10-2.3-4.1-3.5-8.3-3.6-12.7h18c.2%203.3%201.5%206%203.7%208.1h.2ZM35%2045.5l35.3%20174c1.5%207.5%209.9%209.1%2015%203.4l15.2-15.4c13.8-14%2034.2-12.6%2046.7%202.5l48.1%2049.2c3.5%203.7%2010.2%202.3%2012.6-2.2l75.2-134c3.4-6-1.7-11.7-8.4-9.9l-120.8%2042.8c-11.3%204.8-24.9968%207.447-33.2994.45507L48.2%2039.5c-4.8-6.3-14.8-1.8-13.3%206h.1Z%22%20style%3D%22fill%3A%20rgb(46%2C%2046%2C%2056)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.worldlabs.ai/favicon.ico
- Social card (og:image): https://www.worldlabs.ai/opengraph-image.png?4b39e0cc40ca8b21

## UI Components

- buttonPrimary: background=#2E2E38, textColor=#F9F9FB, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#F9F9FB, textColor=#2E2E38, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals and innovators

## World Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **World Labs - Landing Page Design | Lapa Ninja**
  - Image: https://cdn.lapa.ninja/assets/images/1x/worldlabs.jpg?v=latest
  - Source: https://www.lapa.ninja/post/worldlabs/
- **Fei-Fei Li's World Labs speeds up the world model race with Marble, its  first commercial product | TechCrunch**
  - Image: https://techcrunch.com/wp-content/uploads/2025/11/world-labs-mushroom-prompt.png
  - Source: https://techcrunch.com/2025/11/12/fei-fei-lis-world-labs-speeds-up-the-world-model-race-with-marble-its-first-commercial-product/
- **Cisco-backed World Labs in talks to raise funding at $5B valuation: report  (CSCO:NASDAQ) | Seeking Alpha**
  - Image: https://static.seekingalpha.com/cdn/s3/uploads/getty_images/2182163226/image_2182163226.jpg?io=getty-c-w630
  - Source: https://seekingalpha.com/news/4542045-cisco-backed-world-labs-in-talks-to-raise-funding-at-5b-valuation-report
- **World Labs - landing.love**
  - Image: https://cdn.landing.love/images/worldlabs-05.webp
  - Source: https://www.landing.love/sites/worldlabs/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    },
    {
      "family": "Gilda Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9494A8",
    "secondary": "#2A679C",
    "accent": "#2E2E38",
    "background": "#F9F9FB",
    "textPrimary": "#2E2E38",
    "link": "#5F5F75"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Gilda Display"
    },
    "fontStacks": {
      "heading": [
        "Gilda Display"
      ],
      "body": [
        "Roobert"
      ],
      "paragraph": [
        "Roobert"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E2E38",
      "textColor": "#F9F9FB",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F9FB",
      "textColor": "#2E2E38",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
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      "llmSucceeded": true,
      "finalSource": "llm",
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        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.",
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      }
    },
    "buttonClassification": {
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    }
  }
}
```