# Woz Brand Identity

A complete profile of **Woz**'s visual system — colors, typography, components, and personality — extracted from https://withwoz.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/woz
- Machine-readable JSON: https://characterquilt.com/branding/woz.json
- Per-page llms.txt: https://characterquilt.com/branding/woz/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #93E849 |
| Accent | #93E849 |
| Body Font | Saira |
| Heading Font | Saira |

## Color Palette

- primary: #93E849
- secondary: #D4622A
- accent: #93E849
- background: #080C0B
- textPrimary: #080C0B
- link: #162211

## Typography

- primary: Saira — https://fonts.google.com/specimen/Saira
- heading: Saira — https://fonts.google.com/specimen/Saira

## Visual Assets

- Logo: https://www.wozcode.com/WOZ-logo-white.svg
- Favicon: https://www.wozcode.com/favicon.ico
- Social card (og:image): https://wozcode.com/og-image.png

## UI Components

- buttonPrimary: background=#93E849, textColor=#080C0B, borderRadius=6px, shadow=none
- buttonSecondary: background=#080C0B, textColor=#FDFAF5, borderColor=#292A28, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: developers and tech enthusiasts

## Woz Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **WOZ: Viewpoint • Ads of the World™ | Part of The Clio Network**
  - Image: https://image.adsoftheworld.com/8bjpf47tqot311kovvglge2xes04
  - Source: https://www.adsoftheworld.com/campaigns/viewpoint-8c666303-579b-414d-9f92-9b8a554011fa
- **Sitemap - The Woz Report**
  - Image: https://substackcdn.com/image/fetch/$s_!rHAL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5b9c6b2d-9265-4c50-a477-4456e5ed4457_500x500.png
  - Source: https://wozreport.substack.com/sitemap
- **Woz-U Launch — ADAM GARCIA**
  - Image: https://images.squarespace-cdn.com/content/v1/5a73daa6f6576e081e4d223b/1527754664249-S4E28XGF8SJ2I0YEO5EY/Woz-U-ipad.jpg
  - Source: https://www.adamgarcia.co/wozu-launch
- **WOZ: Viewpoint • Ads of the World™ | Part of The Clio Network**
  - Image: https://image.adsoftheworld.com/wzpv53o99sqcx92eu22tqmpqwgle
  - Source: https://www.adsoftheworld.com/campaigns/viewpoint-8c666303-579b-414d-9f92-9b8a554011fa
- **Sitemap - The Woz Report**
  - Image: https://substackcdn.com/image/fetch/$s_!E1PV!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fwozreport.substack.com%2Ftwitter%2Fsubscribe-card.jpg%3Fv%3D-1966478341%26version%3D9
  - Source: https://wozreport.substack.com/sitemap
- **woz · GitHub Topics · GitHub**
  - Image: https://repository-images.githubusercontent.com/271779177/67ca5480-dbb8-11ea-854e-bf0272479336
  - Source: https://github.com/topics/woz?l=python

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Saira",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#93E849",
    "secondary": "#D4622A",
    "accent": "#93E849",
    "background": "#080C0B",
    "textPrimary": "#080C0B",
    "link": "#162211"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Saira",
      "heading": "Saira"
    },
    "fontStacks": {
      "heading": [
        "Saira",
        "sans-serif"
      ],
      "body": [
        "Saira",
        "sans-serif"
      ],
      "paragraph": [
        "Saira",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "128px",
      "h2": "30px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#93E849",
      "textColor": "#080C0B",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#080C0B",
      "textColor": "#FDFAF5",
      "borderColor": "#292A28",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.wozcode.com/WOZ-logo-white.svg",
    "favicon": "https://www.wozcode.com/favicon.ico",
    "ogImage": "https://wozcode.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Woz"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WOZCODE'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #0 'Start for free' uses the vibrant brand color #93E849, which is consistent with a primary call-to-action. It is prominently labeled and likely intended to attract user interaction."
    },
    "secondary": {
      "index": 2,
      "text": "Contact Us",
      "reasoning": "Button #2 'Contact Us' has a different background color (#080C0B) and serves as a secondary action, providing an alternative interaction option for users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'WOZCODE'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```