{
  "name": "Wren",
  "slug": "wren",
  "domain": "https://www.wren.co",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
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        "family": "Inter",
        "role": "body"
      },
      {
        "family": "InterDisplay",
        "role": "heading"
      },
      {
        "family": "Blanco",
        "role": "display"
      }
    ],
    "colors": {
      "primary": "#00693D",
      "secondary": "#00836C",
      "accent": "#F79F22",
      "background": "#FFFFFF",
      "textPrimary": "#333333",
      "link": "#F79F22"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "InterDisplay"
      },
      "fontStacks": {
        "heading": [
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          "serif"
        ],
        "body": [
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          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Oxygen",
          "Ubuntu",
          "Cantarell",
          "Fira Sans",
          "Droid Sans",
          "Helvetica Neue",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "30px",
        "h2": "50px",
        "body": "25.6px"
      }
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    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#F79F22",
        "textColor": "#FFFFFF",
        "borderColor": "#23906B",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#00836C",
        "textColor": "#FFFFFF",
        "borderColor": "#00836C",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      }
    },
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      "favicon": "https://d2fh6tinglf8qi.cloudfront.net/favicon.ico?v=1",
      "ogImage": "https://projectwren.imgix.net/wren-opengraph-primary.png?q=100&w=1000&auto=compress",
      "logoHref": "/",
      "logoAlt": "Layer_1"
    },
    "__llm_logo_reasoning": {
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      "reasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start now",
        "reasoning": "Button #0 with text 'Start now' uses the vibrant accent color #F79F22, making it the most prominent CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Learn more",
        "reasoning": "Button #2 with text 'Learn more' uses a different vibrant color #00836C, suitable for a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "environmentally conscious individuals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
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  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "InterDisplay",
      "google_fonts_url": "https://fonts.google.com/specimen/InterDisplay"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=InterDisplay&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/wren",
  "agent_instructions": "You are designing or implementing in Wren's brand identity.\n\n# Brand profile\n- Company: Wren\n- Source: https://www.wren.co\n- Color scheme: light\n\n# Colors\n- primary: #00693D\n- secondary: #00836C\n- accent: #F79F22\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #F79F22\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: InterDisplay — https://fonts.google.com/specimen/InterDisplay\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=InterDisplay&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#F79F22, textColor=#FFFFFF, borderColor=#23906B, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#00836C, textColor=#FFFFFF, borderColor=#00836C, borderRadius=33554400px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: environmentally conscious individuals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/wren.json",
  "page_markdown": "# Wren Brand Identity\n\nA complete profile of **Wren**'s visual system — colors, typography, components, and personality — extracted from https://www.wren.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/wren\n- Machine-readable JSON: https://characterquilt.com/branding/wren.json\n- Per-page llms.txt: https://characterquilt.com/branding/wren/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #00693D |\n| Accent | #F79F22 |\n| Body Font | Inter |\n| Heading Font | InterDisplay |\n\n## Color Palette\n\n- primary: #00693D\n- secondary: #00836C\n- accent: #F79F22\n- background: #FFFFFF\n- textPrimary: #333333\n- link: #F79F22\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: InterDisplay — https://fonts.google.com/specimen/InterDisplay\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22css-19y88dk%22%20width%3D%2290%22%20id%3D%22Layer_1%22%20data-name%3D%22Layer%201%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20108.57%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M202%2C87.62l-15.1-64.79a28.64%2C28.64%2C0%2C0%2C1%2C10.65-2.41q4.75%2C0%2C6.95%2C2a11%2C11%2C0%2C0%2C1%2C2.94%2C6.26l5.74%2C27.79q3%2C14.81%2C4.38%2C24.32c.2.8.6%2C1.21%2C1.21%2C1.21l10.42-59.81A63.86%2C63.86%2C0%2C0%2C1%2C241%2C21.32a58.89%2C58.89%2C0%2C0%2C1%2C11.47.91l10.43%2C58.6c.09.8.5%2C1.21%2C1.2%2C1.21q2.73-15.71%2C4.69-25.53l7.55-34.73a34.09%2C34.09%2C0%2C0%2C1%2C9-.91%2C20.85%2C20.85%2C0%2C0%2C1%2C9.14%2C1.66l.6%2C1.21L276.94%2C96.68a88.3%2C88.3%2C0%2C0%2C1-12.91.76q-7.93%2C0-10.8-1.81t-3.78-7.7l-3.32-18.58q-3-17.37-4.83-29.9h-.91q-1%2C7.84-5%2C29.75l-5.13%2C27.48a94.34%2C94.34%2C0%2C0%2C1-13.14.76q-7.86%2C0-10.8-2T202%2C87.62Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M302.76%2C30.84a18.84%2C18.84%2C0%2C0%2C1%2C2.5-5.74%2C17%2C17%2C0%2C0%2C1%2C3.85-4.53q12.22%2C1.51%2C16.76%2C13.59%2C5.75-13.44%2C19.18-13.44a35.87%2C35.87%2C0%2C0%2C1%2C9.06%2C1.06%2C34.42%2C34.42%2C0%2C0%2C1-4.83%2C18.42%2C29.93%2C29.93%2C0%2C0%2C0-6.95-1.05q-8.76%2C0-14.19%2C9.36V96.68a58.62%2C58.62%2C0%2C0%2C1-9.75.76%2C64.16%2C64.16%2C0%2C0%2C1-10-.76V46.39Q308.35%2C35.68%2C302.76%2C30.84Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M419.35%2C65.57H377.67q.45%2C8.31%2C3.85%2C13.07t11.86%2C4.75q8.76%2C0%2C20.09-5.13a21.72%2C21.72%2C0%2C0%2C1%2C5.58%2C11.93q-12.07%2C8.61-29%2C8.61-16%2C0-24.24-9.89t-8.23-29.38a59%2C59%2C0%2C0%2C1%2C2.11-16.38%2C36.53%2C36.53%2C0%2C0%2C1%2C6.19-12.54%2C28.29%2C28.29%2C0%2C0%2C1%2C10-8.08%2C30.37%2C30.37%2C0%2C0%2C1%2C13.44-2.87A36.57%2C36.57%2C0%2C0%2C1%2C402.89%2C22a27.63%2C27.63%2C0%2C0%2C1%2C10%2C6.65A27.91%2C27.91%2C0%2C0%2C1%2C419%2C38.84a39%2C39%2C0%2C0%2C1%2C2%2C12.84%2C54.47%2C54.47%2C0%2C0%2C1-.46%2C7.17Q420.11%2C62.26%2C419.35%2C65.57ZM390.21%2C33.86q-11.79%2C0-12.69%2C17.82h25.07V49.87q0-7.26-3-11.63T390.21%2C33.86Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M496.83%2C46.24V79.17q0%2C9.66%2C3.17%2C14.34a17.06%2C17.06%2C0%2C0%2C1-11.63%2C4.23q-6.5%2C0-8.91-2.94c-1.61-2-2.42-5.06-2.42-9.29V50.32q0-6.8-1.66-9.51c-1.11-1.82-3.17-2.72-6.19-2.72q-8%2C0-14.95%2C7.25V96.68a33.79%2C33.79%2C0%2C0%2C1-4.76.61c-1.66.1-3.35.15-5.06.15s-3.39%2C0-5.06-.15a33.65%2C33.65%2C0%2C0%2C1-4.75-.61V21.93l.9-1.06h7.55q8.46%2C0%2C10.58%2C9.06%2C11-9.51%2C21.89-9.51t16.09%2C7Q496.82%2C34.46%2C496.83%2C46.24Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M151.81%2C28.33l-25-6c-3.09-9-8.1-16.29-14.62-19.92C95.35-7%2C59%2C13%2C31.86%2C25.64A119.25%2C119.25%2C0%2C0%2C1%2C0%2C35.48s22.52%2C82.66%2C81.58%2C72.17c39.64-7%2C52.26-45.1%2C48-74ZM59.09%2C64c-19.34%2C3-26.72-20.29-26.72-20.29s9.93%2C2.27%2C14.94-1.07C55%2C37.49%2C63.6%2C31.72%2C69.13%2C34.37%2C78.14%2C38.69%2C78.44%2C61%2C59.09%2C64Zm43.3-37.79a5.72%2C5.72%2C0%2C0%2C1-6.87-4.24A5.52%2C5.52%2C0%2C1%2C1%2C106.15%2C19%2C5.71%2C5.71%2C0%2C0%2C1%2C102.39%2C26.16Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://d2fh6tinglf8qi.cloudfront.net/favicon.ico?v=1\n- Social card (og:image): https://projectwren.imgix.net/wren-opengraph-primary.png?q=100&w=1000&auto=compress\n\n## UI Components\n\n- buttonPrimary: background=#F79F22, textColor=#FFFFFF, borderColor=#23906B, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#00836C, textColor=#FFFFFF, borderColor=#00836C, borderRadius=33554400px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: environmentally conscious individuals\n\n## Wren Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/9qAnqKAFexa6ZURxDU1usWKgRQ.png?width=2880&height=2880\n  - Source: http://ren.co/\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/tziPGK4qmmi02d2JiaipUjRCVs.png?width=2469&height=1997\n  - Source: http://ren.co/\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/DQGS2jg1ZguMODc0ElgjDEVX14.png?width=674&height=856\n  - Source: http://ren.co/\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/GhMxJHfYgzwXp8TUAV0A4lpjjEc.png?width=674&height=856\n  - Source: http://ren.co/\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/SY3OQFjHp9yUIlHxtsBAIKSmVU.png?width=674&height=856\n  - Source: http://ren.co/\n- **Ren | Sales Intelligence for Dealmakers**\n  - Image: https://framerusercontent.com/images/YvvstNuGyiSo2oDXehyA4j5EjQ.png?width=674&height=856\n  - Source: http://ren.co/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"InterDisplay\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Blanco\",\n      \"role\": \"display\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#00693D\",\n    \"secondary\": \"#00836C\",\n    \"accent\": \"#F79F22\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#333333\",\n    \"link\": \"#F79F22\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"InterDisplay\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Blanco\",\n        \"serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Oxygen\",\n        \"Ubuntu\",\n        \"Cantarell\",\n        \"Fira Sans\",\n        \"Droid Sans\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"30px\",\n      \"h2\": \"50px\",\n      \"body\": \"25.6px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#F79F22\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#23906B\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#00836C\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#00836C\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://d2fh6tinglf8qi.cloudfront.net/favicon.ico?v=1\",\n    \"ogImage\": \"https://projectwren.imgix.net/wren-opengraph-primary.png?q=100&w=1000&auto=compress\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Layer_1\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start now\",\n      \"reasoning\": \"Button #0 with text 'Start now' uses the vibrant accent color #F79F22, making it the most prominent CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Learn more\",\n      \"reasoning\": \"Button #2 with text 'Learn more' uses a different vibrant color #00836C, suitable for a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"environmentally conscious individuals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}