# Wren Brand Identity

A complete profile of **Wren**'s visual system — colors, typography, components, and personality — extracted from https://www.wren.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/wren
- Machine-readable JSON: https://characterquilt.com/branding/wren.json
- Per-page llms.txt: https://characterquilt.com/branding/wren/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00693D |
| Accent | #F79F22 |
| Body Font | Inter |
| Heading Font | InterDisplay |

## Color Palette

- primary: #00693D
- secondary: #00836C
- accent: #F79F22
- background: #FFFFFF
- textPrimary: #333333
- link: #F79F22

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: InterDisplay — https://fonts.google.com/specimen/InterDisplay

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22css-19y88dk%22%20width%3D%2290%22%20id%3D%22Layer_1%22%20data-name%3D%22Layer%201%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20108.57%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M202%2C87.62l-15.1-64.79a28.64%2C28.64%2C0%2C0%2C1%2C10.65-2.41q4.75%2C0%2C6.95%2C2a11%2C11%2C0%2C0%2C1%2C2.94%2C6.26l5.74%2C27.79q3%2C14.81%2C4.38%2C24.32c.2.8.6%2C1.21%2C1.21%2C1.21l10.42-59.81A63.86%2C63.86%2C0%2C0%2C1%2C241%2C21.32a58.89%2C58.89%2C0%2C0%2C1%2C11.47.91l10.43%2C58.6c.09.8.5%2C1.21%2C1.2%2C1.21q2.73-15.71%2C4.69-25.53l7.55-34.73a34.09%2C34.09%2C0%2C0%2C1%2C9-.91%2C20.85%2C20.85%2C0%2C0%2C1%2C9.14%2C1.66l.6%2C1.21L276.94%2C96.68a88.3%2C88.3%2C0%2C0%2C1-12.91.76q-7.93%2C0-10.8-1.81t-3.78-7.7l-3.32-18.58q-3-17.37-4.83-29.9h-.91q-1%2C7.84-5%2C29.75l-5.13%2C27.48a94.34%2C94.34%2C0%2C0%2C1-13.14.76q-7.86%2C0-10.8-2T202%2C87.62Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M302.76%2C30.84a18.84%2C18.84%2C0%2C0%2C1%2C2.5-5.74%2C17%2C17%2C0%2C0%2C1%2C3.85-4.53q12.22%2C1.51%2C16.76%2C13.59%2C5.75-13.44%2C19.18-13.44a35.87%2C35.87%2C0%2C0%2C1%2C9.06%2C1.06%2C34.42%2C34.42%2C0%2C0%2C1-4.83%2C18.42%2C29.93%2C29.93%2C0%2C0%2C0-6.95-1.05q-8.76%2C0-14.19%2C9.36V96.68a58.62%2C58.62%2C0%2C0%2C1-9.75.76%2C64.16%2C64.16%2C0%2C0%2C1-10-.76V46.39Q308.35%2C35.68%2C302.76%2C30.84Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M419.35%2C65.57H377.67q.45%2C8.31%2C3.85%2C13.07t11.86%2C4.75q8.76%2C0%2C20.09-5.13a21.72%2C21.72%2C0%2C0%2C1%2C5.58%2C11.93q-12.07%2C8.61-29%2C8.61-16%2C0-24.24-9.89t-8.23-29.38a59%2C59%2C0%2C0%2C1%2C2.11-16.38%2C36.53%2C36.53%2C0%2C0%2C1%2C6.19-12.54%2C28.29%2C28.29%2C0%2C0%2C1%2C10-8.08%2C30.37%2C30.37%2C0%2C0%2C1%2C13.44-2.87A36.57%2C36.57%2C0%2C0%2C1%2C402.89%2C22a27.63%2C27.63%2C0%2C0%2C1%2C10%2C6.65A27.91%2C27.91%2C0%2C0%2C1%2C419%2C38.84a39%2C39%2C0%2C0%2C1%2C2%2C12.84%2C54.47%2C54.47%2C0%2C0%2C1-.46%2C7.17Q420.11%2C62.26%2C419.35%2C65.57ZM390.21%2C33.86q-11.79%2C0-12.69%2C17.82h25.07V49.87q0-7.26-3-11.63T390.21%2C33.86Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M496.83%2C46.24V79.17q0%2C9.66%2C3.17%2C14.34a17.06%2C17.06%2C0%2C0%2C1-11.63%2C4.23q-6.5%2C0-8.91-2.94c-1.61-2-2.42-5.06-2.42-9.29V50.32q0-6.8-1.66-9.51c-1.11-1.82-3.17-2.72-6.19-2.72q-8%2C0-14.95%2C7.25V96.68a33.79%2C33.79%2C0%2C0%2C1-4.76.61c-1.66.1-3.35.15-5.06.15s-3.39%2C0-5.06-.15a33.65%2C33.65%2C0%2C0%2C1-4.75-.61V21.93l.9-1.06h7.55q8.46%2C0%2C10.58%2C9.06%2C11-9.51%2C21.89-9.51t16.09%2C7Q496.82%2C34.46%2C496.83%2C46.24Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M151.81%2C28.33l-25-6c-3.09-9-8.1-16.29-14.62-19.92C95.35-7%2C59%2C13%2C31.86%2C25.64A119.25%2C119.25%2C0%2C0%2C1%2C0%2C35.48s22.52%2C82.66%2C81.58%2C72.17c39.64-7%2C52.26-45.1%2C48-74ZM59.09%2C64c-19.34%2C3-26.72-20.29-26.72-20.29s9.93%2C2.27%2C14.94-1.07C55%2C37.49%2C63.6%2C31.72%2C69.13%2C34.37%2C78.14%2C38.69%2C78.44%2C61%2C59.09%2C64Zm43.3-37.79a5.72%2C5.72%2C0%2C0%2C1-6.87-4.24A5.52%2C5.52%2C0%2C1%2C1%2C106.15%2C19%2C5.71%2C5.71%2C0%2C0%2C1%2C102.39%2C26.16Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://d2fh6tinglf8qi.cloudfront.net/favicon.ico?v=1
- Social card (og:image): https://projectwren.imgix.net/wren-opengraph-primary.png?q=100&w=1000&auto=compress

## UI Components

- buttonPrimary: background=#F79F22, textColor=#FFFFFF, borderColor=#23906B, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#00836C, textColor=#FFFFFF, borderColor=#00836C, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: environmentally conscious individuals

## Wren Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/9qAnqKAFexa6ZURxDU1usWKgRQ.png?width=2880&height=2880
  - Source: http://ren.co/
- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/tziPGK4qmmi02d2JiaipUjRCVs.png?width=2469&height=1997
  - Source: http://ren.co/
- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/DQGS2jg1ZguMODc0ElgjDEVX14.png?width=674&height=856
  - Source: http://ren.co/
- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/GhMxJHfYgzwXp8TUAV0A4lpjjEc.png?width=674&height=856
  - Source: http://ren.co/
- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/SY3OQFjHp9yUIlHxtsBAIKSmVU.png?width=674&height=856
  - Source: http://ren.co/
- **Ren | Sales Intelligence for Dealmakers**
  - Image: https://framerusercontent.com/images/YvvstNuGyiSo2oDXehyA4j5EjQ.png?width=674&height=856
  - Source: http://ren.co/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "InterDisplay",
      "role": "heading"
    },
    {
      "family": "Blanco",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#00693D",
    "secondary": "#00836C",
    "accent": "#F79F22",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#F79F22"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "InterDisplay"
    },
    "fontStacks": {
      "heading": [
        "Blanco",
        "serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "50px",
      "body": "25.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F79F22",
      "textColor": "#FFFFFF",
      "borderColor": "#23906B",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#00836C",
      "textColor": "#FFFFFF",
      "borderColor": "#00836C",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22css-19y88dk%22%20width%3D%2290%22%20id%3D%22Layer_1%22%20data-name%3D%22Layer%201%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20108.57%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M202%2C87.62l-15.1-64.79a28.64%2C28.64%2C0%2C0%2C1%2C10.65-2.41q4.75%2C0%2C6.95%2C2a11%2C11%2C0%2C0%2C1%2C2.94%2C6.26l5.74%2C27.79q3%2C14.81%2C4.38%2C24.32c.2.8.6%2C1.21%2C1.21%2C1.21l10.42-59.81A63.86%2C63.86%2C0%2C0%2C1%2C241%2C21.32a58.89%2C58.89%2C0%2C0%2C1%2C11.47.91l10.43%2C58.6c.09.8.5%2C1.21%2C1.2%2C1.21q2.73-15.71%2C4.69-25.53l7.55-34.73a34.09%2C34.09%2C0%2C0%2C1%2C9-.91%2C20.85%2C20.85%2C0%2C0%2C1%2C9.14%2C1.66l.6%2C1.21L276.94%2C96.68a88.3%2C88.3%2C0%2C0%2C1-12.91.76q-7.93%2C0-10.8-1.81t-3.78-7.7l-3.32-18.58q-3-17.37-4.83-29.9h-.91q-1%2C7.84-5%2C29.75l-5.13%2C27.48a94.34%2C94.34%2C0%2C0%2C1-13.14.76q-7.86%2C0-10.8-2T202%2C87.62Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M302.76%2C30.84a18.84%2C18.84%2C0%2C0%2C1%2C2.5-5.74%2C17%2C17%2C0%2C0%2C1%2C3.85-4.53q12.22%2C1.51%2C16.76%2C13.59%2C5.75-13.44%2C19.18-13.44a35.87%2C35.87%2C0%2C0%2C1%2C9.06%2C1.06%2C34.42%2C34.42%2C0%2C0%2C1-4.83%2C18.42%2C29.93%2C29.93%2C0%2C0%2C0-6.95-1.05q-8.76%2C0-14.19%2C9.36V96.68a58.62%2C58.62%2C0%2C0%2C1-9.75.76%2C64.16%2C64.16%2C0%2C0%2C1-10-.76V46.39Q308.35%2C35.68%2C302.76%2C30.84Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M419.35%2C65.57H377.67q.45%2C8.31%2C3.85%2C13.07t11.86%2C4.75q8.76%2C0%2C20.09-5.13a21.72%2C21.72%2C0%2C0%2C1%2C5.58%2C11.93q-12.07%2C8.61-29%2C8.61-16%2C0-24.24-9.89t-8.23-29.38a59%2C59%2C0%2C0%2C1%2C2.11-16.38%2C36.53%2C36.53%2C0%2C0%2C1%2C6.19-12.54%2C28.29%2C28.29%2C0%2C0%2C1%2C10-8.08%2C30.37%2C30.37%2C0%2C0%2C1%2C13.44-2.87A36.57%2C36.57%2C0%2C0%2C1%2C402.89%2C22a27.63%2C27.63%2C0%2C0%2C1%2C10%2C6.65A27.91%2C27.91%2C0%2C0%2C1%2C419%2C38.84a39%2C39%2C0%2C0%2C1%2C2%2C12.84%2C54.47%2C54.47%2C0%2C0%2C1-.46%2C7.17Q420.11%2C62.26%2C419.35%2C65.57ZM390.21%2C33.86q-11.79%2C0-12.69%2C17.82h25.07V49.87q0-7.26-3-11.63T390.21%2C33.86Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M496.83%2C46.24V79.17q0%2C9.66%2C3.17%2C14.34a17.06%2C17.06%2C0%2C0%2C1-11.63%2C4.23q-6.5%2C0-8.91-2.94c-1.61-2-2.42-5.06-2.42-9.29V50.32q0-6.8-1.66-9.51c-1.11-1.82-3.17-2.72-6.19-2.72q-8%2C0-14.95%2C7.25V96.68a33.79%2C33.79%2C0%2C0%2C1-4.76.61c-1.66.1-3.35.15-5.06.15s-3.39%2C0-5.06-.15a33.65%2C33.65%2C0%2C0%2C1-4.75-.61V21.93l.9-1.06h7.55q8.46%2C0%2C10.58%2C9.06%2C11-9.51%2C21.89-9.51t16.09%2C7Q496.82%2C34.46%2C496.83%2C46.24Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M151.81%2C28.33l-25-6c-3.09-9-8.1-16.29-14.62-19.92C95.35-7%2C59%2C13%2C31.86%2C25.64A119.25%2C119.25%2C0%2C0%2C1%2C0%2C35.48s22.52%2C82.66%2C81.58%2C72.17c39.64-7%2C52.26-45.1%2C48-74ZM59.09%2C64c-19.34%2C3-26.72-20.29-26.72-20.29s9.93%2C2.27%2C14.94-1.07C55%2C37.49%2C63.6%2C31.72%2C69.13%2C34.37%2C78.14%2C38.69%2C78.44%2C61%2C59.09%2C64Zm43.3-37.79a5.72%2C5.72%2C0%2C0%2C1-6.87-4.24A5.52%2C5.52%2C0%2C1%2C1%2C106.15%2C19%2C5.71%2C5.71%2C0%2C0%2C1%2C102.39%2C26.16Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://d2fh6tinglf8qi.cloudfront.net/favicon.ico?v=1",
    "ogImage": "https://projectwren.imgix.net/wren-opengraph-primary.png?q=100&w=1000&auto=compress",
    "logoHref": "/",
    "logoAlt": "Layer_1"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start now",
      "reasoning": "Button #0 with text 'Start now' uses the vibrant accent color #F79F22, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "Button #2 with text 'Learn more' uses a different vibrant color #00836C, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "environmentally conscious individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and links to the homepage, matching the brand 'Wren'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```