# Wyndly Brand Identity A complete profile of **Wyndly**'s visual system — colors, typography, components, and personality — extracted from https://www.wyndly.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/wyndly - Machine-readable JSON: https://characterquilt.com/branding/wyndly.json - Per-page llms.txt: https://characterquilt.com/branding/wyndly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #292F4E | | Accent | #FBB357 | | Body Font | Proxima Nova | | Heading Font | EB Garamond | ## Color Palette - primary: #292F4E - secondary: #FBB357 - accent: #FBB357 - background: #FFFFFF - textPrimary: #093677 - link: #093677 ## Typography - primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova - heading: EB Garamond — https://fonts.google.com/specimen/EB+Garamond ## Visual Assets - Logo: https://www.wyndly.com/cdn/shop/files/Wyndly-Logo_190x.png?v=1760031422 - Favicon: https://www.wyndly.com/cdn/shop/files/favicon_32x32.png?v=1635568798 - Social card (og:image): http://www.wyndly.com/cdn/shop/files/Untitled_design_1_831bcf1c-b6c4-4581-9685-7358ee329c4f.png?v=1630632731 ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=2px, shadow=none - buttonPrimary: background=#FBB357, textColor=#093677, borderRadius=30px, shadow=none - buttonSecondary: background=#093677, textColor=#FFFFFF, borderRadius=30px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Individuals seeking allergy treatment ## Wyndly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **WYNDLY — DESIGN HUNGRY** - Image: https://images.squarespace-cdn.com/content/v1/5ddcc07454843f0adbc04257/d609f1ae-e283-4529-8d11-c01147af82ba/WYNDLY_BILLBOARD.gif - Source: https://www.design-hungry.com/work/wyndly - **Washington, DC Pollen and Allergy Trends for Summer 2023 | Wyndly** - Image: https://www.wyndly.com/cdn/shop/files/washington-dc-ppm-overview-mobile.png?v=15248511791354108307 - Source: https://www.wyndly.com/blogs/reports/2023-summer-pollen-report-district-of-columbia-washington?srsltid=AfmBOorD5bxok6d7n34Jwv79xQ-EdrPAkvDsrDf0fkiTBbpjgkI3qXdV - **Using #Wyndly For Permanent At Home Allergy Relief Part #2: Allergy Test Results! #allergies - YouTube** - Image: https://i.ytimg.com/vi/hsYO8a7wR34/hqdefault.jpg?v=6408156a - Source: https://www.youtube.com/watch?v=hsYO8a7wR34 - **Wyndly Health | Explainer Video | Portfolio — Noble Bison Productions** - Image: http://static1.squarespace.com/static/5cfe7dc0a7b5d40001d013d9/5f9b4beb6d404e4066beb417/60099caf84dcee35474aeebf/1730074074350/WYNDLY+UPDATE0.jpg?format=1500w - Source: https://www.noblebisonproductions.com/portfolio/wyndly-explainer-video - **Does Wyndly Work? | Team Wyndly** - Image: https://www.wyndly.com/cdn/shop/files/Frame_743_1500x.png?v=1746229501 - Source: https://www.wyndly.com/pages/does-wyndly-work?srsltid=AfmBOoqdi-La8aG0YU56GR4DP7BzYFFGeaLwvgpITowGrgLQoZenRNYM ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Proxima Nova", "role": "body" }, { "family": "EB Garamond", "role": "heading" } ], "colors": { "primary": "#292F4E", "secondary": "#FBB357", "accent": "#FBB357", "background": "#FFFFFF", "textPrimary": "#093677", "link": "#093677" }, "typography": { "fontFamilies": { "primary": "Proxima Nova", "heading": "EB Garamond" }, "fontStacks": { "heading": [ "EB Garamond", "serif" ], "body": [ "proxima-nova", "sans-serif" ], "paragraph": [ "proxima-nova", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "13px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FBB357", "textColor": "#093677", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "none" }, "buttonSecondary": { "background": "#093677", "textColor": "#FFFFFF", "borderRadius": "30px", "borderRadiusCorners": { "topLeft": "30px", "topRight": "30px", "bottomRight": "30px", "bottomLeft": "30px" }, "shadow": "none" } }, "images": { "logo": "https://www.wyndly.com/cdn/shop/files/Wyndly-Logo_190x.png?v=1760031422", "favicon": "https://www.wyndly.com/cdn/shop/files/favicon_32x32.png?v=1635568798", "ogImage": "http://www.wyndly.com/cdn/shop/files/Untitled_design_1_831bcf1c-b6c4-4581-9685-7358ee329c4f.png?v=1630632731", "logoHref": "/", "logoAlt": "Wyndly" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wyndly'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "AM I A CANDIDATE?", "reasoning": "Button #1 'AM I A CANDIDATE?' uses the vibrant brand color #FBB357 and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "Book Consult", "reasoning": "Button #3 'Book Consult' uses a different vibrant color #093677, suitable for a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Individuals seeking allergy treatment" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Wyndly'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```