# Xendit Brand Identity

A complete profile of **Xendit**'s visual system — colors, typography, components, and personality — extracted from https://www.xendit.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/xendit
- Machine-readable JSON: https://characterquilt.com/branding/xendit.json
- Per-page llms.txt: https://characterquilt.com/branding/xendit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4573FF |
| Accent | #1762EE |
| Body Font | Roboto |
| Heading Font | Inter |

## Color Palette

- primary: #4573FF
- secondary: #69727D
- accent: #1762EE
- background: #FFFFFF
- textPrimary: #1762EE
- link: #1762EE

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://www.xendit.co/wp-content/uploads/2025/09/xd-favicon-36x36.png
- Social card (og:image): https://www.xendit.co/wp-content/uploads/2024/01/Logo-Xendit.png

## UI Components

- buttonPrimary: background=#1762EE, textColor=#FFFFFF, borderColor=#1762EE, borderRadius=5px, shadow=rgba(0, 0, 0, 0.5) 0px 0px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in Southeast Asia

## Xendit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Marketplace Payment Gateway | Split Payments Easily | Xendit**
  - Image: https://www.xendit.co/wp-content/uploads/2024/10/Frame-633372-2.png
  - Source: https://www.xendit.co/en/products/xenplatform/
- **5 Cara Membuat Blog untuk Pemula yang Perlu Diketahui - Xendit**
  - Image: https://www.xendit.co/wp-content/uploads/2020/03/blogging.jpg
  - Source: https://www.xendit.co/id/blog/cara-membuat-blog-untuk-pemula-yang-perlu-diketahui/
- **Insurance solutions - Xendit**
  - Image: https://www.xendit.co/wp-content/uploads/2020/02/Ciputra-Life.png
  - Source: https://www.xendit.co/en/insurance-solutions/
- **Inilah 5 Keunggulan Pemasaran Bisnis Lewat Blog Marketing - Xendit**
  - Image: https://www.xendit.co/wp-content/uploads/2020/03/blog-web.jpg
  - Source: https://www.xendit.co/id/blog/inilah-5-keunggulan-pemasaran-bisnis-lewat-blog-marketing/
- **2026 Tour & Travel Business Strategy: Consumer Payment Behavior**
  - Image: https://www.xendit.co/wp-content/uploads/2025/12/Menyusun-Strategi-Bisnis-Tour-dan-Travel-di-2026-Berdasarkan-Perilaku-Pembayaran-Konsumen-banner-blog.png
  - Source: https://www.xendit.co/en-id/blog/building-a-tour-travel-business-strategy-for-2026-based-on-consumer-payment-behavior/
- **Blog Marketing: 4 Cara Membuat Pengunjung Singgah Lebih Lama di Website  Anda - Xendit**
  - Image: https://www.xendit.co/wp-content/uploads/2020/03/blog-mkt.jpg
  - Source: https://www.xendit.co/id/blog/blog-marketing-4-cara-membuat-pengunjung-singgah-lebih-lama-di-website-anda/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4573FF",
    "secondary": "#69727D",
    "accent": "#1762EE",
    "background": "#FFFFFF",
    "textPrimary": "#1762EE",
    "link": "#1762EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "13px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1762EE",
      "textColor": "#FFFFFF",
      "borderColor": "#1762EE",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.5) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.xendit.co/wp-content/uploads/2025/09/xd-favicon-36x36.png",
    "ogImage": "https://www.xendit.co/wp-content/uploads/2024/01/Logo-Xendit.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No visible, medium/large logo in the header matched the brand 'Xendit'. All candidates were either invisible or not clearly branded.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign Up Now",
      "reasoning": "Button #0 'Sign Up Now' uses the brand's vibrant blue color (#1762EE) and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 13,
      "text": "Learn more",
      "reasoning": "Button #2 'Learn more' has a different background color (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in Southeast Asia"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No visible, medium/large logo in the header matched the brand 'Xendit'. All candidates were either invisible or not clearly branded.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```