# Yardbook Brand Identity

A complete profile of **Yardbook**'s visual system — colors, typography, components, and personality — extracted from https://www.yardbook.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yardbook
- Machine-readable JSON: https://characterquilt.com/branding/yardbook.json
- Per-page llms.txt: https://characterquilt.com/branding/yardbook/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4765A0 |
| Accent | #1ABC9C |
| Body Font | Arial |
| Heading Font | Raleway |

## Color Palette

- primary: #4765A0
- secondary: #515B62
- accent: #1ABC9C
- background: #FFFFFF
- textPrimary: #999999
- link: #1ABC9C

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Raleway — https://fonts.google.com/specimen/Raleway

## Visual Assets

- Favicon: https://www.yardbook.com/assets/favicon-b70766fec759c80464a5363e23cab50327efc7f785ce1d9dd687618da11aaaaf.ico

## UI Components

- buttonPrimary: background=#4765A0, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#1ABC9C, textColor=#FFFFFF, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: landscaping and lawn care businesses

## Yardbook Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Customer Tag Manager – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2025/12/Screenshot-from-2025-12-28-11-21-07.png
  - Source: https://support.yardbook.com/customer-tag-manager/
- **FAQ – I want to print mailing labels – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2015/04/Screenshot-from-2015-04-07-155107.png
  - Source: https://support.yardbook.com/faq-i-want-to-print-mailing-labels/
- **FAQ – I want to print mailing labels – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2015/04/averylabels.jpg
  - Source: https://support.yardbook.com/faq-i-want-to-print-mailing-labels/
- **FAQ – I want to print mailing labels – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2015/04/81C9c5FB-kL._SL1500_.jpg
  - Source: https://support.yardbook.com/faq-i-want-to-print-mailing-labels/
- **FAQ – I want to print mailing labels – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2015/04/Screenshot-from-2015-04-07-155412.png
  - Source: https://support.yardbook.com/faq-i-want-to-print-mailing-labels/
- **Job to Payment (J2P) Report – Yardbook Tutorials**
  - Image: https://support.yardbook.com/wp-content/uploads/2025/05/Screenshot-from-2025-05-19-10-00-29.png
  - Source: https://support.yardbook.com/job-to-payment-j2p-report/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Roboto Condensed",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4765A0",
    "secondary": "#515B62",
    "accent": "#1ABC9C",
    "background": "#FFFFFF",
    "textPrimary": "#999999",
    "link": "#1ABC9C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "20px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4765A0",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1ABC9C",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.yardbook.com/assets/favicon-b70766fec759c80464a5363e23cab50327efc7f785ce1d9dd687618da11aaaaf.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the candidates appear to be the main brand logo for Yardbook. They seem to be partner or client logos, not representing the brand itself.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Join Today - Free!",
      "reasoning": "Button #1 'Join Today - Free!' uses a vibrant blue color (#4765A0) which is consistent with the brand's primary color and has strong CTA text encouraging users to join, making it the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Watch Video",
      "reasoning": "Button #3 'Watch Video' uses a different vibrant color (#1ABC9C) and serves as a secondary action to engage users with video content, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "landscaping and lawn care businesses"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the candidates appear to be the main brand logo for Yardbook. They seem to be partner or client logos, not representing the brand itself.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```