# Yardi Brand Identity

A complete profile of **Yardi**'s visual system — colors, typography, components, and personality — extracted from https://yardi.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yardi
- Machine-readable JSON: https://characterquilt.com/branding/yardi.json
- Per-page llms.txt: https://characterquilt.com/branding/yardi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0072CE |
| Accent | #0072CE |
| Body Font | Mulish |
| Heading Font | Mulish |

## Color Palette

- primary: #0072CE
- secondary: #2271B1
- accent: #0072CE
- background: #F9F9F9
- textPrimary: #000000
- link: #1E87F0

## Typography

- primary: Mulish — https://fonts.google.com/specimen/Mulish
- heading: Mulish — https://fonts.google.com/specimen/Mulish

## Visual Assets

- Logo: https://www.yardi.com/wp-content/client-mu-plugins/cmw-icons/svg/logos/yardi_logo.svg
- Favicon: https://www.yardi.com/wp-content/themes/cmw-standard-v2-theme/images/icons/apple-touch-icon-57x57.png
- Social card (og:image): https://www.yardi.com/wp-content/uploads/sites/93/2025/04/Yardi.com_default_1200x1200.png

## UI Components

- input: background=#FFFFFF, textColor=#595959, borderColor=#DCDCDC, borderRadius=4px, shadow=none
- buttonPrimary: background=#0072CE, textColor=#FFFFFF, borderRadius=3.5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

## Yardi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Events articles - Yardi Corporate Blog**
  - Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2025/06/Main-blog-photo-IMG_2118-1.jpeg?w=4032
  - Source: https://www.yardi.com/blog/events/
- **Apart Together - Yardi Corporate Blog**
  - Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2020/11/Yardi-Blog-Corp-WFH-ER.jpeg
  - Source: https://www.yardi.com/blog/apart-together/
- **Welcome to the Yardi property management blog**
  - Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2026/04/MF_Blog_Hero_121225_-28968_v2.jpg?w=1920
  - Source: https://www.yardi.com/blog/
- **Products - Yardi**
  - Image: https://www.yardi.com/wp-content/uploads/sites/93/2025/03/IM-Acquisition-Manager-Hero.png
  - Source: https://www.yardi.com/en-gb/product/
- **Reasons to Celebrate - Yardi Corporate Blog**
  - Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2021/03/Blog-Corp-WFH-Anniversary-RH13574.jpeg
  - Source: https://www.yardi.com/blog/reasons-to-celebrate/
- **Accounting Simplified - Yardi Corporate Blog**
  - Image: https://www.yardi.com/blog/wp-content/uploads/sites/15/2018/11/Yardi-Blog-Voyager-Management-Accounting-Simplified-MF-ER.jpg
  - Source: https://www.yardi.com/blog/accounting-simplified/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0072CE",
    "secondary": "#2271B1",
    "accent": "#0072CE",
    "background": "#F9F9F9",
    "textPrimary": "#000000",
    "link": "#1E87F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Mulish"
    },
    "fontStacks": {
      "heading": [
        "Mulish",
        "sans-serif"
      ],
      "body": [
        "Mulish",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "53px",
      "h2": "50px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#595959",
      "borderColor": "#DCDCDC",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0072CE",
      "textColor": "#FFFFFF",
      "borderRadius": "3.5px",
      "borderRadiusCorners": {
        "topLeft": "3.5px",
        "topRight": "3.5px",
        "bottomRight": "3.5px",
        "bottomLeft": "3.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.yardi.com/wp-content/client-mu-plugins/cmw-icons/svg/logos/yardi_logo.svg",
    "favicon": "https://www.yardi.com/wp-content/themes/cmw-standard-v2-theme/images/icons/apple-touch-icon-57x57.png",
    "ogImage": "https://www.yardi.com/wp-content/uploads/sites/93/2025/04/Yardi.com_default_1200x1200.png",
    "logoHref": "https://www.yardi.com/",
    "logoAlt": "yardi_logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage. The alt text matches the brand name 'Yardi'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to sales",
      "reasoning": "The button 'Talk to sales' has a vibrant blue background (#0072CE), which is a strong indicator of a primary CTA due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage. The alt text matches the brand name 'Yardi'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```