# Yarn Brand Identity A complete profile of **Yarn**'s visual system — colors, typography, components, and personality — extracted from https://www.yarn.so. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/yarn - Machine-readable JSON: https://characterquilt.com/branding/yarn.json - Per-page llms.txt: https://characterquilt.com/branding/yarn/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5E67F6 | | Accent | #E45E5E | | Body Font | Roboto | | Heading Font | Roboto | ## Color Palette - primary: #5E67F6 - secondary: #545EF5 - accent: #E45E5E - background: #FFFFFF - textPrimary: #000000 - link: #E45E5E ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Roboto — https://fonts.google.com/specimen/Roboto ## Visual Assets - Logo: 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## UI Components - input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=3px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: digital marketers and video content creators ## Yarn Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Summer Cotton Yarn Knit Picks ad by Melissa Burt at Coroflot.com** - Image: https://s3images.coroflot.com/user_files/individual_files/457226_cpSfZdFaXKvhOCTXj5JHw7hb0.jpg - Source: https://www.coroflot.com/indigomouse/Summer-Cotton-Yarn-Knit-Picks-ad - **Yarn Uster Report Description - Textiles Bar** - Image: https://textilesbar.com/wp-content/uploads/2023/06/Yarn-Uster-Report-Description.jpeg - Source: https://textilesbar.com/yarn-uster-report-description/ - **Landing page with stack of balls of wool for knitting. Skein of yarn.Tools, equipment for knitwork, handicraft. Handmade needlework, hobby. Knitting studio poster, banner, cover, card. 25025091 Vector Art at Vecteezy** - Image: https://static.vecteezy.com/system/resources/previews/025/025/091/non_2x/landing-page-with-stack-of-balls-of-wool-for-knitting-skein-of-yarn-tools-equipment-for-knitwork-handicraft-handmade-needlework-hobby-knitting-studio-poster-banner-cover-card-vector.jpg - Source: https://www.vecteezy.com/vector-art/25025091-landing-page-with-stack-of-balls-of-wool-for-knitting-skein-of-yarn-tools-equipment-for-knitwork-handicraft-handmade-needlework-hobby-knitting-studio-poster-banner-cover-card - **Yarn in Advertising | Lion Brand Notebook** - Image: https://blog.lionbrand.com/wp-content/uploads/2017/12/IMG_1677.jpg - Source: https://blog.lionbrand.com/yarn-in-advertising/ - **Yarn test result of 25/1 Tex, 3.8TM yarn | Download Scientific Diagram** - Image: https://www.researchgate.net/publication/355613416/figure/tbl1/AS:1083302341554176@1635290813011/Yarn-test-result-of-25-1-Tex-38TM-yarn.png - Source: https://www.researchgate.net/figure/Yarn-test-result-of-25-1-Tex-38TM-yarn_tbl1_355613416 - **Landing page with balls of wool, needles, crochet hook. Skein of yarn.Tools, equipment for knitwork, handicraft. Handmade needlework, hobby. Knitting studio poster, banner, cover, card. 25025082 Vector Art at Vecteezy** - Image: https://static.vecteezy.com/system/resources/previews/025/025/082/non_2x/landing-page-with-balls-of-wool-needles-crochet-hook-skein-of-yarn-tools-equipment-for-knitwork-handicraft-handmade-needlework-hobby-knitting-studio-poster-banner-cover-card-vector.jpg - Source: https://www.vecteezy.com/vector-art/25025082-landing-page-with-balls-of-wool-needles-crochet-hook-skein-of-yarn-tools-equipment-for-knitwork-handicraft-handmade-needlework-hobby-knitting-studio-poster-banner-cover-card ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ABCDiatype", "role": "unknown" }, { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#5E67F6", "secondary": "#545EF5", "accent": "#E45E5E", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#E45E5E" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Roboto" }, "fontStacks": { "heading": [ "ABCDiatype", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ], "body": [ "ABCDiatype", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ], "paragraph": [ "ABCDiatype", "ui-sans-serif", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "Apple Color Emoji", "Segoe UI Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": null, "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Yarn'. It links to the homepage, which is a strong indicator of being the primary logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 has a dark background (#000000) with white text, making it stand out as a primary CTA. It is likely placed prominently in the footer area, suggesting importance." }, "secondary": { "index": 0, "text": "Book a demo", "reasoning": "Button #0 has a white background (#FFFFFF) and is less visually prominent, making it suitable as a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "digital marketers and video content creators" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Yarn'. It links to the homepage, which is a strong indicator of being the primary logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```