# Yassir Brand Identity

A complete profile of **Yassir**'s visual system — colors, typography, components, and personality — extracted from https://yassir.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yassir
- Machine-readable JSON: https://characterquilt.com/branding/yassir.json
- Per-page llms.txt: https://characterquilt.com/branding/yassir/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B172D |
| Accent | #6316DB |
| Body Font | Gellix |
| Heading Font | Gellix |

## Color Palette

- primary: #1B172D
- secondary: #5B576B
- accent: #6316DB
- background: #F6F3F6
- textPrimary: #6316DB
- link: #6316DB

## Typography

- primary: Gellix — https://fonts.google.com/specimen/Gellix
- heading: Gellix — https://fonts.google.com/specimen/Gellix

## Visual Assets

- Logo: https://yassir.com/images/common/logo-yassir-forward-dark.svg
- Favicon: https://yassir.com/images/common/favicon-yassir-forward.png
- Social card (og:image): /images/common/yassir-logo-rectangle.png

## UI Components

- input: background=#FFFFFF, textColor=#1A0244, borderColor=#C4C0D3, borderRadius=12px, shadow=none
- buttonPrimary: background=#6316DB, textColor=#FFFFFF, borderColor=#6316DB, borderRadius=60px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#6316DB, borderColor=#6316DB, borderRadius=60px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy urban users

## Yassir Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Yassir**
  - Image: https://yassir.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fcms-strapi-bucket-stg%2F93_success_rate_in_digital_payment_7576201d82%2F93_success_rate_in_digital_payment_7576201d82.webp&w=3840&q=100
  - Source: https://yassir.com/blog
- **La Pâtisserie Lucas Castello - El Biar | Pâtisserie, Gâteaux & Desserts,  Sandwichs | Yassir Delivery | Yassir Food**
  - Image: https://delivery.yassir.com/_next/image?url=https%3A%2F%2Ffood.yassir.io%2Fuploads%2Fimages%2Ffood%2F176743883464695dbe441-48ad-42c3-8db6-2354b1ffd40b.jpg&w=3840&q=75
  - Source: https://delivery.yassir.com/fr/restaurant/alger-centre/65ef09d2bdab1cacb307b8fe/La-P%C3%A2tisserie-Lucas-Castello
- **Blog**
  - Image: https://yassir.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fcms-strapi-bucket-stg%2FCairo_Blog_d8103dc1f2%2FCairo_Blog_d8103dc1f2.webp&w=3840&q=100
  - Source: https://yassir.com/blog
- **Cosa Mia Maarif - Casablanca - Delicious Meals Delivered to You | Yassir  Food**
  - Image: https://delivery.yassir.com/_next/image?url=https%3A%2F%2Ffood.yassir.io%2Fuploads%2Fimages%2Ffood%2F16982315239883bddf072-ae3f-4b91-85d7-400fa946d5df.jpeg&w=3840&q=75
  - Source: https://delivery.yassir.com/restaurants/652ce43bb7bb52bf64ce6148/Cosa-Mia---Maarif
- **Yassir**
  - Image: https://storage.googleapis.com/cms-strapi-bucket-stg/Cairo_Blog_3_4b81ad7db1/Cairo_Blog_3_4b81ad7db1.webp
  - Source: https://yassir.com/blog/yassir-meets-cairo-s-vibrant-tech-ecosystem
- **Blog**
  - Image: https://storage.googleapis.com/cms-strapi-bucket-stg/The_Birth_of_SEFAR_3_cc8b6a9687/The_Birth_of_SEFAR_3_cc8b6a9687.webp
  - Source: https://yassir.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gellix",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1B172D",
    "secondary": "#5B576B",
    "accent": "#6316DB",
    "background": "#F6F3F6",
    "textPrimary": "#6316DB",
    "link": "#6316DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gellix",
      "heading": "Gellix"
    },
    "fontStacks": {
      "heading": [
        "Gellix"
      ],
      "body": [
        "Gellix",
        "sans-serif"
      ],
      "paragraph": [
        "Gellix",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1A0244",
      "borderColor": "#C4C0D3",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6316DB",
      "textColor": "#FFFFFF",
      "borderColor": "#6316DB",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6316DB",
      "borderColor": "#6316DB",
      "borderRadius": "60px",
      "borderRadiusCorners": {
        "topLeft": "60px",
        "topRight": "60px",
        "bottomRight": "60px",
        "bottomLeft": "60px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://yassir.com/images/common/logo-yassir-forward-dark.svg",
    "favicon": "https://yassir.com/images/common/favicon-yassir-forward.png",
    "ogImage": "/images/common/yassir-logo-rectangle.png",
    "logoHref": "/en",
    "logoAlt": "Yassir Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yassir'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Download the app",
      "reasoning": "Button #0 uses the brand's vibrant accent color (#6316DB) and has action-oriented text ('Download the app'), making it the primary CTA."
    },
    "secondary": {
      "index": 18,
      "text": "Download the app",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and complements the primary CTA by offering the same action ('Download the app') with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy urban users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yassir'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```