# yhangry Brand Identity

A complete profile of **yhangry**'s visual system — colors, typography, components, and personality — extracted from http://www.yhangry.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yhangry
- Machine-readable JSON: https://characterquilt.com/branding/yhangry.json
- Per-page llms.txt: https://characterquilt.com/branding/yhangry/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F95738 |
| Accent | #F95738 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #F95738
- secondary: #40495C
- accent: #F95738
- background: #FFFFFF
- textPrimary: #1D1D35
- link: #1D1D35

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20height%3D%2240px%22%20data-name%3D%22Layer%201%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20141.73%2040.49%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E.cls-1%7Bfill%3A%231d1d55%3B%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M130.16%2C42.11a8.08%2C8.08%2C0%2C0%2C0-5-1.69%2C9.59%2C9.59%2C0%2C0%2C0%2C0%2C19.18%2C8.08%2C8.08%2C0%2C0%2C0%2C5-1.69v2.72a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.12l-4%2C2.32a9.58%2C9.58%2C0%2C0%2C0%2C8.33%2C4.79%2C9.31%2C9.31%2C0%2C0%2C0%2C9.63-9.23V41.17h-4.72Zm-4.91%2C13.41c-2.71%2C0-4.91-2.48-4.91-5.51s2.2-5.5%2C4.91-5.5%2C4.91%2C2.48%2C4.91%2C5.5S128%2C55.52%2C125.25%2C55.52Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M143.66%2C42.07v-.9h-4.72V58.85h4.72V48.28a4%2C4%2C0%2C0%2C1%2C4.13-3.89%2C11.73%2C11.73%2C0%2C0%2C1%2C2.47.39v-4.2a15.47%2C15.47%2C0%2C0%2C0-2.32-.2A5.42%2C5.42%2C0%2C0%2C0%2C143.66%2C42.07Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M42.72%2C60.63a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.12l-4%2C2.32a9.56%2C9.56%2C0%2C0%2C0%2C8.33%2C4.79%2C9.31%2C9.31%2C0%2C0%2C0%2C9.63-9.23h0V41.15H42.72V51.69a3.85%2C3.85%2C0%2C0%2C1-3.93%2C3.69%2C3.28%2C3.28%2C0%2C0%2C1-3.54-3.26v-11H30.54V52.32a7.51%2C7.51%2C0%2C0%2C0%2C7.74%2C7.31%2C6%2C6%2C0%2C0%2C0%2C4.44-1.69v2.69Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M60.66%2C40.38a6%2C6%2C0%2C0%2C0-4.44%2C1.69V29.38H51.5V58.85h4.72V48.32a3.85%2C3.85%2C0%2C0%2C1%2C3.93-3.69%2C3.28%2C3.28%2C0%2C0%2C1%2C3.54%2C3.26v11H68.4V47.69A7.51%2C7.51%2C0%2C0%2C0%2C60.66%2C40.38Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M86.49%2C42.11a8.12%2C8.12%2C0%2C0%2C0-5-1.69%2C9.59%2C9.59%2C0%2C0%2C0%2C0%2C19.18%2C8.12%2C8.12%2C0%2C0%2C0%2C5-1.69v1H91.2V41.17H86.49ZM81.57%2C55.52c-2.71%2C0-4.91-2.48-4.91-5.51s2.2-5.5%2C4.91-5.5S86.49%2C47%2C86.49%2C50%2C84.28%2C55.52%2C81.57%2C55.52Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M104.35%2C40.38a6%2C6%2C0%2C0%2C0-4.44%2C1.69v-.9H95.2V58.86h4.71V48.32a3.85%2C3.85%2C0%2C0%2C1%2C3.93-3.69%2C3.28%2C3.28%2C0%2C0%2C1%2C3.54%2C3.26v11h4.72V47.7C112.1%2C43.25%2C108.24%2C40.38%2C104.35%2C40.38Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M166.49%2C60.63a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.13l-4%2C2.31a9.57%2C9.57%2C0%2C0%2C0%2C8.33%2C4.8%2C9.32%2C9.32%2C0%2C0%2C0%2C9.63-9.24h0V41.16h-4.72V51.7a3.85%2C3.85%2C0%2C0%2C1-3.93%2C3.69A3.28%2C3.28%2C0%2C0%2C1%2C159%2C52.13v-11h-4.72V52.32a7.5%2C7.5%2C0%2C0%2C0%2C7.74%2C7.31%2C6%2C6%2C0%2C0%2C0%2C4.44-1.69v2.69Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.yhangry.com/build_production/v1.50.6/favicons/yh_logo_Salmon.svg

## UI Components

- input: background=#FFFFFF, textColor=#101828, borderColor=#CED3DB, borderRadius=8px, shadow=none
- buttonPrimary: background=#F95738, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Individuals seeking private chef services

## yhangry Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chef Nadine's Canapés Menu for you menu - yhangry**
  - Image: https://cdn.yhangry.com/chefs/profile-images/ftiVA9XSfkdoEjopmj9mDXss2HtJe91w6lkhUWgP.webp
  - Source: https://yhangry.com/booking/set-menu/canapes-menu-for-you/
- **Private Chef in California - yhangry**
  - Image: https://cdn.yhangry.com/chefs/cover-images/dxRk14GZFzI3DihhtMEu0VQn5GnZ5Db2tlAQphLK.webp
  - Source: https://yhangry.com/f/private-chefs/us-california/
- **Private Chef for Meal Prep - Lunch & Dinner food - yhangry**
  - Image: https://cdn.yhangry.com/chefs/cover-images/SqAmsOYN8SJMJLq2sHPQA6s7cZBoAHilKV1iA9xu.webp
  - Source: https://yhangry.com/f/private-chefs/meal-prep-lunch-and-dinner/
- **Catering in Llantrisant - yhangry**
  - Image: https://cdn.yhangry.com/chefs/cover-images/uLboqJ7fmZxoPQTnqkbP7tPTiMxQLnJf1HEkiml6.webp
  - Source: https://yhangry.com/f/catering/wales-glamorgan-pontyclun-llantrisant
- **Private Chef Hire in the US - yhangry**
  - Image: https://cdn.yhangry.com/images/landing/get-started/2.webp
  - Source: https://yhangry.com/
- **Private Chef in Northam - yhangry**
  - Image: https://cdn.yhangry.com/setmenus/images/akdosR6zpiNZbpBKq3pS9Z7vYvyk7TJcgTAltgRu.webp
  - Source: https://yhangry.com/f/private-chefs/england-devon-bideford-northam/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F95738",
    "secondary": "#40495C",
    "accent": "#F95738",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D35",
    "link": "#1D1D35"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 2,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#CED3DB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F95738",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20height%3D%2240px%22%20data-name%3D%22Layer%201%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20141.73%2040.49%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E.cls-1%7Bfill%3A%231d1d55%3B%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M130.16%2C42.11a8.08%2C8.08%2C0%2C0%2C0-5-1.69%2C9.59%2C9.59%2C0%2C0%2C0%2C0%2C19.18%2C8.08%2C8.08%2C0%2C0%2C0%2C5-1.69v2.72a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.12l-4%2C2.32a9.58%2C9.58%2C0%2C0%2C0%2C8.33%2C4.79%2C9.31%2C9.31%2C0%2C0%2C0%2C9.63-9.23V41.17h-4.72Zm-4.91%2C13.41c-2.71%2C0-4.91-2.48-4.91-5.51s2.2-5.5%2C4.91-5.5%2C4.91%2C2.48%2C4.91%2C5.5S128%2C55.52%2C125.25%2C55.52Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M143.66%2C42.07v-.9h-4.72V58.85h4.72V48.28a4%2C4%2C0%2C0%2C1%2C4.13-3.89%2C11.73%2C11.73%2C0%2C0%2C1%2C2.47.39v-4.2a15.47%2C15.47%2C0%2C0%2C0-2.32-.2A5.42%2C5.42%2C0%2C0%2C0%2C143.66%2C42.07Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M42.72%2C60.63a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.12l-4%2C2.32a9.56%2C9.56%2C0%2C0%2C0%2C8.33%2C4.79%2C9.31%2C9.31%2C0%2C0%2C0%2C9.63-9.23h0V41.15H42.72V51.69a3.85%2C3.85%2C0%2C0%2C1-3.93%2C3.69%2C3.28%2C3.28%2C0%2C0%2C1-3.54-3.26v-11H30.54V52.32a7.51%2C7.51%2C0%2C0%2C0%2C7.74%2C7.31%2C6%2C6%2C0%2C0%2C0%2C4.44-1.69v2.69Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M60.66%2C40.38a6%2C6%2C0%2C0%2C0-4.44%2C1.69V29.38H51.5V58.85h4.72V48.32a3.85%2C3.85%2C0%2C0%2C1%2C3.93-3.69%2C3.28%2C3.28%2C0%2C0%2C1%2C3.54%2C3.26v11H68.4V47.69A7.51%2C7.51%2C0%2C0%2C0%2C60.66%2C40.38Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M86.49%2C42.11a8.12%2C8.12%2C0%2C0%2C0-5-1.69%2C9.59%2C9.59%2C0%2C0%2C0%2C0%2C19.18%2C8.12%2C8.12%2C0%2C0%2C0%2C5-1.69v1H91.2V41.17H86.49ZM81.57%2C55.52c-2.71%2C0-4.91-2.48-4.91-5.51s2.2-5.5%2C4.91-5.5S86.49%2C47%2C86.49%2C50%2C84.28%2C55.52%2C81.57%2C55.52Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M104.35%2C40.38a6%2C6%2C0%2C0%2C0-4.44%2C1.69v-.9H95.2V58.86h4.71V48.32a3.85%2C3.85%2C0%2C0%2C1%2C3.93-3.69%2C3.28%2C3.28%2C0%2C0%2C1%2C3.54%2C3.26v11h4.72V47.7C112.1%2C43.25%2C108.24%2C40.38%2C104.35%2C40.38Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M166.49%2C60.63a4.82%2C4.82%2C0%2C0%2C1-9.27%2C2.13l-4%2C2.31a9.57%2C9.57%2C0%2C0%2C0%2C8.33%2C4.8%2C9.32%2C9.32%2C0%2C0%2C0%2C9.63-9.24h0V41.16h-4.72V51.7a3.85%2C3.85%2C0%2C0%2C1-3.93%2C3.69A3.28%2C3.28%2C0%2C0%2C1%2C159%2C52.13v-11h-4.72V52.32a7.5%2C7.5%2C0%2C0%2C0%2C7.74%2C7.31%2C6%2C6%2C0%2C0%2C0%2C4.44-1.69v2.69Z%22%20transform%3D%22translate(-29.48%20-29.38)%22%20style%3D%22fill%3A%20rgb(29%2C%2029%2C%2085)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.yhangry.com/build_production/v1.50.6/favicons/yh_logo_Salmon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": ".cls-1{fill:#1d1d55;}"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon style, indicating it is the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Find local chef",
      "reasoning": "Button #2, 'Find local chef', is likely the primary CTA due to its action-oriented text and vibrant brand color, which aligns with the site's main service offering."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0, 'Contact us', serves as a secondary action, providing a less immediate but still important option for user interaction."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Individuals seeking private chef services"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon style, indicating it is the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```