# Yoshi Mobility Brand Identity

A complete profile of **Yoshi Mobility**'s visual system — colors, typography, components, and personality — extracted from https://www.yoshimobility.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yoshi-mobility
- Machine-readable JSON: https://characterquilt.com/branding/yoshi-mobility.json
- Per-page llms.txt: https://characterquilt.com/branding/yoshi-mobility/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0064FF |
| Accent | #0064FF |
| Body Font | YoshiSans |
| Heading Font | YoshiSans |

## Color Palette

- primary: #0064FF
- secondary: #2D415F
- accent: #0064FF
- background: #FFFFFF
- textPrimary: #0F2341
- link: #0F2341

## Typography

- primary: YoshiSans — https://fonts.google.com/specimen/YoshiSans
- heading: YoshiSans — https://fonts.google.com/specimen/YoshiSans

## Visual Assets

- Logo: https://www.yoshimobility.com/assets/logos/logo-yomo-white.svg
- Favicon: https://www.yoshimobility.com/assets/favicons/favicon.png
- Social card (og:image): https://www.yoshimobility.com/assets/images/shared/og-default.jpg?v=4

## UI Components

- buttonPrimary: background=#0064FF, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#2D415F, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in mobility solutions

## Yoshi Mobility Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Yoshi Mobility - Careers**
  - Image: https://www.yoshimobility.com/assets/images/careers/careers-hero.png
  - Source: https://www.yoshimobility.com/careers/
- **Yoshi Mobility - Insights into Fleet Services**
  - Image: https://storage.ghost.io/c/48/61/4861453f-2a0a-4058-b24c-87fa0bf1d24e/content/images/size/w600/2025/05/Blitz-Week-Blog-Hero.png
  - Source: https://blog.yoshimobility.com/
- **Yoshi Mobility - Certified DOT Vehicle Inspections Near You**
  - Image: https://www.yoshimobility.com/assets/images/order/order-inspection-dot.png
  - Source: https://www.yoshimobility.com/order/inspections/dot/
- **Yoshi Mobility Raises $26 Million in Series C to Scale Full Suite of Mobile  Automotive Services**
  - Image: https://blog.yoshimobility.com/content/images/size/w1200/2024/04/image--1-.png
  - Source: https://blog.yoshimobility.com/announcing-our-26-million-series-c/
- **Yoshi Mobility - Technology**
  - Image: https://www.yoshimobility.com/assets/images/technology/technology-section-hero.jpg
  - Source: https://www.yoshimobility.com/technology/
- **How to Manage Fleet Vehicles: A Fleet Operator Checklist**
  - Image: https://blog.yoshimobility.com/content/images/2024/03/Fleet-Operator-Checklist-1.png
  - Source: https://blog.yoshimobility.com/how-to-manage-fleet-vehicles-a-fleet-operator-checklist/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "YoshiSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0064FF",
    "secondary": "#2D415F",
    "accent": "#0064FF",
    "background": "#FFFFFF",
    "textPrimary": "#0F2341",
    "link": "#0F2341"
  },
  "typography": {
    "fontFamilies": {
      "primary": "YoshiSans",
      "heading": "YoshiSans"
    },
    "fontStacks": {
      "heading": [
        "YoshiSans"
      ],
      "body": [
        "YoshiSans"
      ],
      "paragraph": [
        "YoshiSans"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0064FF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2D415F",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.yoshimobility.com/assets/logos/logo-yomo-white.svg",
    "favicon": "https://www.yoshimobility.com/assets/favicons/favicon.png",
    "ogImage": "https://www.yoshimobility.com/assets/images/shared/og-default.jpg?v=4",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, links to the homepage, and matches the brand name 'Yoshi Mobility'. It is visible and appropriately sized for a brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Order Inspection",
      "reasoning": "Button #2 'Order Inspection' uses the vibrant brand color #0064FF, which is consistent with the primary CTA style. It has action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Learn More",
      "reasoning": "Button #5 'Learn More' uses a different color #2D415F, which is suitable for a secondary action. It provides additional information, aligning with typical secondary CTA roles."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in mobility solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, links to the homepage, and matches the brand name 'Yoshi Mobility'. It is visible and appropriately sized for a brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```