# Yotta Brand Identity

A complete profile of **Yotta**'s visual system — colors, typography, components, and personality — extracted from https://www.withyotta.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/yotta
- Machine-readable JSON: https://characterquilt.com/branding/yotta.json
- Per-page llms.txt: https://characterquilt.com/branding/yotta/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4E0CDC |
| Accent | #4E0CDC |
| Body Font | Poppins |
| Heading Font | Gilroy |

## Color Palette

- primary: #4E0CDC
- secondary: #0000EE
- accent: #4E0CDC
- background: #FFFFFF
- textPrimary: #091A28
- link: #091A28

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65d8fb6157ed35a0f446b100/676055d7ec42e5ca11e32105_logo.png
- Favicon: https://cdn.prod.website-files.com/6127a80f5f93f701eb77b33a/639278bb60f96d7d29416640_Group1.png

## UI Components

- buttonPrimary: background=#4E0CDC, textColor=#0000EE, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=50px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: young adults interested in gaming and prizes

## Yotta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Yotta still running ads… : r/yotta**
  - Image: https://preview.redd.it/yotta-still-running-ads-v0-y5fjhmyy88ae1.jpeg?auto=webp&s=36d7596a1818e1e474c39675e28a35e684f3ae12
  - Source: https://www.reddit.com/r/yotta/comments/1hqksa0/yotta_still_running_ads/
- **SECOND STATUS REPORT : r/yotta**
  - Image: https://preview.redd.it/second-status-report-v0-c238l4ikwf6d1.jpg?width=640&crop=smart&auto=webp&s=2716aaa165fae967111910cf0a136afa39a0f17c
  - Source: https://www.reddit.com/r/yotta/comments/1dff6bz/second_status_report/
- **Yotta WEB**
  - Image: https://web.yotta.solutions/public/theme/default/assets/img/avatar-large-3.png
  - Source: https://web.yotta.solutions/
- **Yotta | Omneky Case Study — Omneky**
  - Image: https://www.omneky.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F42intpk5%2Fproduction%2F1921ca91790f5c44d7a5773c1312e46cfebfab13-1200x1200.jpg%3Fw%3D1400%26q%3D90%26auto%3Dformat%26fit%3Dmax&w=3840&q=75
  - Source: https://www.omneky.com/case-studies/how-yotta-decreased-install-tutorial-and-in-app-purchasing-costs-while-running-television-ads
- **Yotta Update : r/yotta**
  - Image: https://preview.redd.it/yotta-update-v0-oktfe6w9ge6d1.jpeg?width=640&crop=smart&auto=webp&s=b707225dc3e06a1f6117b3b9298a276728679f3e
  - Source: https://www.reddit.com/r/yotta/comments/1df8z2l/yotta_update/
- **Yotta - Play Games. Win Prizes**
  - Image: https://cdn.prod.website-files.com/66fc446ec1b718718c239755/66fc446ec1b718718c2399df_Home%20and%20Play.png
  - Source: https://banking.withyotta.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Gilroy",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4E0CDC",
    "secondary": "#0000EE",
    "accent": "#4E0CDC",
    "background": "#FFFFFF",
    "textPrimary": "#091A28",
    "link": "#091A28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4E0CDC",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65d8fb6157ed35a0f446b100/676055d7ec42e5ca11e32105_logo.png",
    "favicon": "https://cdn.prod.website-files.com/6127a80f5f93f701eb77b33a/639278bb60f96d7d29416640_Group1.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yotta'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a vibrant brand color background (#4E0CDC) and action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Log In",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves a secondary function with the text 'Log In'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults interested in gaming and prizes"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Yotta'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```