# Z1 Brand Identity

A complete profile of **Z1**'s visual system — colors, typography, components, and personality — extracted from https://z1.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/z1
- Machine-readable JSON: https://characterquilt.com/branding/z1.json
- Per-page llms.txt: https://characterquilt.com/branding/z1/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFFFFF |
| Accent | #FFFFFF |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #FFFFFF
- accent: #FFFFFF
- background: #000000
- textPrimary: #000000
- link: #FFFFFF

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Z1 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BMW Z1 TV Commercial (1988) | Freedom on Four Wheels - Classic BMW Ad**
  - Image: https://i.ytimg.com/vi/0FAKcNsfB3g/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBuurPi2Igjbny5MGm4lu8G5lEf-g
  - Source: https://www.youtube.com/watch?v=0FAKcNsfB3g
- **What Do the Parts of the ANSI ASQ Z1.4 AQL Table Mean?**
  - Image: https://www.intouch-quality.com/hs-fs/hubfs/AQL-7.png?width=750&name=AQL-7.png
  - Source: https://www.intouch-quality.com/blog/anatomy-of-the-ansi-asq-z1.4-industry-standard-aql-table
- **Introducing the new Z1 home — Z1 Blog**
  - Image: https://strapi-dev-static-back.s3.us-east-1.amazonaws.com/66278c56d1a1c18e40e13d3c_z1digitalstudio_newlanding_c59bc99e07.jpg
  - Source: https://www.z1.digital/blog/introducing-the-new-z1-home
- **What Do All The Lines On The Till End Of Day Z1 Financial Report Mean Sam4S  ER-180U Cash Register?**
  - Image: https://i.ytimg.com/vi/HY6jMP5kwMc/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGGUgWChQMA8=&rs=AOn4CLASQArHclutd4C0MhWv_DUN2YuZOA
  - Source: https://www.youtube.com/watch?v=HY6jMP5kwMc
- **Z1 landing page – Makera Global**
  - Image: https://global.makera.com/cdn/shop/files/1_c84fdfdf-e108-4f60-a190-66158b9a2164_1200x.png?v=1753339853
  - Source: https://global.makera.com/pages/z1-landing-page?srsltid=AfmBOorlDUbRQi_2lFHBspe4xxwIqUIVf2CfKMLuMuMX0BA-oaFnWdAg

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Arial",
      "count": 45
    },
    {
      "family": "Helvetica",
      "count": 45
    },
    {
      "family": "sans-serif",
      "count": 45
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "20.8px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```