# Zage Brand Identity

A complete profile of **Zage**'s visual system — colors, typography, components, and personality — extracted from https://tryzage.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zage
- Machine-readable JSON: https://characterquilt.com/branding/zage.json
- Per-page llms.txt: https://characterquilt.com/branding/zage/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #9CA3AF |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #9CA3AF
- accent: #9CA3AF
- background: #000000
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Favicon: https://www.zage.app/apple-touch-icon.png

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Zage Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ZAGE – zageturbo**
  - Image: https://www.zageturbo.com/cdn/shop/files/ISO9001_1080x1500_aa08c739-9620-4dcb-9d48-1153eadc5509_grande.jpg?v=1756083463
  - Source: https://www.zageturbo.com/?srsltid=AfmBOooj03lYMGjX7Yhf3myT4D-YrZ1XGCcS6nwGIQMz3nrfbCVhTx6x
- **Zage - Fintech Service by Sam Halpert for Awsmd on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/45769951/file/1dbe5617b20140446b529999e1d02c62.jpg?format=webp&resize=400x300&vertical=center
  - Source: https://dribbble.com/shots/23181111-Zage-Fintech-Service
- **Zage - Fintech Service by Sam Halpert for Awsmd on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/11750653/file/original-53c5c414f32959501eaff6e28df3bd1d.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/23181111-Zage-Fintech-Service
- **ZAGE – zageturbo**
  - Image: https://www.zageturbo.com/cdn/shop/files/ALWAYS_BE_READY_1080x1500_8388d5a0-9d37-463b-9304-3b7149fba87b_grande.jpg?v=1756083553
  - Source: https://www.zageturbo.com/?srsltid=AfmBOoqXqoz8tCEHmmxaQmZ7pm7W3utyMFGicO6rYIsUPzTI3m8OSeqZ
- **Finance Dark theme UI Design by Ghulam for Cuberto on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/13561281/file/still-3996667a2ac018ec5e56883ba93a76d9.png?resize=400x0
  - Source: https://dribbble.com/shots/15293350-Finance-Dark-theme-UI-Design

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "Helvetica Neue",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://www.zage.app/apple-touch-icon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```