# Zen Brand Identity

A complete profile of **Zen**'s visual system — colors, typography, components, and personality — extracted from https://lnkd.in/dgH2xxBJ. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zen
- Machine-readable JSON: https://characterquilt.com/branding/zen.json
- Per-page llms.txt: https://characterquilt.com/branding/zen/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0073B1 |
| Accent | #0073B1 |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #0073B1
- accent: #0073B1
- background: #FFFFFF
- textPrimary: #000000
- link: #0073B1

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Favicon: https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca
- Social card (og:image): https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico

## Brand Personality

Tone: professional · Energy: medium · Audience: professionals

## Zen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gathering Zen Report Data | Using Zen Reports | Caché & Ensemble 2018.1.4 –  2018.1.12**
  - Image: https://docs.intersystems.com/latest/csp/docbook/images/grpt_subreport_structure.png
  - Source: https://docs.intersystems.com/latest/csp/docbook/DocBook.UI.Page.cls?KEY=GRPT_report_definition
- **Zen Website Page Template for Webflow**
  - Image: https://cdn.prod.website-files.com/66cc9a229bebbdf05fd9862c/6765c9f6f0b83d7a42399424_pages-zen-spa-massage-webflow-template.png
  - Source: https://webflow.com/templates/html/zen-x-website-template
- **Zen Landing Page by Meghana Pai on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/26289669/file/original-e8832226a69fb574e1b3edd88ba93772.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/10561183-Zen-Landing-Page
- **Report creating - ZEN panel documentation**
  - Image: https://docs.zen.com/payments/merchant-panel/raiz5jee8eiph0eeFooV/api/v1/projects/685059/resources/346959/image-preview?onlineShareType=apidoc&locale=en-US
  - Source: https://docs.zen.com/payments/merchant-panel/report-creating
- **Zen landing page template harmony yoga – Royalty-Free Vector | VectorStock**
  - Image: https://cdn.vectorstock.com/i/500p/66/77/zen-landing-page-template-harmony-yoga-vector-39656677.jpg
  - Source: https://www.vectorstock.com/royalty-free-vector/zen-landing-page-template-harmony-yoga-vector-39656677
- **Gathering Zen Report Data | Using Zen Reports | Caché & Ensemble 2018.1.4 –  2018.1.12**
  - Image: https://docs.intersystems.com/latest/csp/docbook/images/grpt_xml_report_definition.png
  - Source: https://docs.intersystems.com/latest/csp/docbook/DocBook.UI.Page.cls?KEY=GRPT_report_definition

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0073B1",
    "accent": "#0073B1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0073B1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Fira Sans",
        "Ubuntu",
        "Oxygen",
        "Oxygen Sans",
        "Cantarell",
        "Droid Sans",
        "Apple Color Emoji",
        "Lucida Grande",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Fira Sans",
        "Ubuntu",
        "Oxygen",
        "Oxygen Sans",
        "Cantarell",
        "Droid Sans",
        "Apple Color Emoji",
        "Lucida Grande",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Fira Sans",
        "Ubuntu",
        "Oxygen",
        "Oxygen Sans",
        "Cantarell",
        "Droid Sans",
        "Apple Color Emoji",
        "Lucida Grande",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca",
    "ogImage": "https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```