# Zep AI Brand Identity

A complete profile of **Zep AI**'s visual system — colors, typography, components, and personality — extracted from https://www.getzep.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zep-ai
- Machine-readable JSON: https://characterquilt.com/branding/zep-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/zep-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4226AA |
| Accent | #4226AA |
| Body Font | neueMontreal |
| Heading Font | neueMontreal |

## Color Palette

- primary: #4226AA
- secondary: #4A5565
- accent: #4226AA
- background: #FFFFFF
- textPrimary: #364153
- link: #364153

## Typography

- primary: neueMontreal — https://fonts.google.com/specimen/neueMontreal
- heading: neueMontreal — https://fonts.google.com/specimen/neueMontreal

## Visual Assets

- Logo: https://www.getzep.com/zep-logo-lockup-daisy-bush-rgb.svg
- Favicon: https://www.getzep.com/zep-logo-icon-gradient-rgb-circle-favicon-32.png
- Social card (og:image): https://www.getzep.com/og-image.png

## UI Components

- buttonPrimary: background=#4226AA, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=transparent, textColor=#4226AA, borderColor=#4226AA, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: AI developers and tech companies

## Zep AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **A Developer's Guide to the MCP | Zep**
  - Image: https://www.getzep.com/guides/images/mcp-auth-flow.png
  - Source: https://www.getzep.com/ai-agents/developer-guide-to-mcp/
- **Zep - Build Agents That Recall What Matters**
  - Image: https://storage.ghost.io/c/79/c4/79c4903e-2432-4c0e-b8c8-c8988fef71ec/content/images/size/w600/2025/09/zep-livekit-blog-image-1.jpg
  - Source: https://blog.getzep.com/
- **Building a Memory Agent with the OpenAI Agents SDK and Zep**
  - Image: https://i.vimeocdn.com/video/1993303422-e464e7f22685a6dd5d0170c62227e29281e929f873444437cdca6640d59011de-d?f=webp
  - Source: https://blog.getzep.com/building-a-memory-agent-with-the-openai-agents-sdk-and-zep/
- **LLM Data Extraction at Scale**
  - Image: https://storage.ghost.io/c/79/c4/79c4903e-2432-4c0e-b8c8-c8988fef71ec/content/images/2024/09/graphiti-blog-2-2024-09-11-231622.png
  - Source: https://blog.getzep.com/llm-rag-knowledge-graphs-faster-and-more-dynamic/
- **Zep Structured Data Extraction**
  - Image: https://i.vimeocdn.com/video/1876239187-bb61acc39b22c13de65979ea279e20a90a65d6354f4f6960a3ebc918f76ed706-d?f=webp
  - Source: https://blog.getzep.com/structured-data-extraction/
- **Zep Is The New State of the Art In Agent Memory**
  - Image: https://storage.ghost.io/c/79/c4/79c4903e-2432-4c0e-b8c8-c8988fef71ec/content/images/size/w2000/2025/01/sota-announcement--2-.png
  - Source: https://blog.getzep.com/state-of-the-art-agent-memory/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "neueMontreal",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4226AA",
    "secondary": "#4A5565",
    "accent": "#4226AA",
    "background": "#FFFFFF",
    "textPrimary": "#364153",
    "link": "#364153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "neueMontreal",
      "heading": "neueMontreal"
    },
    "fontStacks": {
      "heading": [
        "neueMontreal",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "neueMontreal",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "neueMontreal",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4226AA",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#4226AA",
      "borderColor": "#4226AA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.getzep.com/zep-logo-lockup-daisy-bush-rgb.svg",
    "favicon": "https://www.getzep.com/zep-logo-icon-gradient-rgb-circle-favicon-32.png",
    "ogImage": "https://www.getzep.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Zep"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zep'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started Free",
      "reasoning": "Button #0 ('Get Started Free') uses the brand's vibrant primary color (#4226AA) and has strong CTA text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Sign Up Free",
      "reasoning": "Button #3 ('Sign Up Free') has a transparent background with a border, providing a clear secondary action with a different visual style from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "AI developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zep'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```