# Zeplin Brand Identity

A complete profile of **Zeplin**'s visual system — colors, typography, components, and personality — extracted from https://zeplin.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zeplin
- Machine-readable JSON: https://characterquilt.com/branding/zeplin.json
- Per-page llms.txt: https://characterquilt.com/branding/zeplin/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3989F9 |
| Accent | #1863DC |
| Body Font | SF Pro Display |
| Heading Font | SF Pro Display |

## Color Palette

- primary: #3989F9
- secondary: #419BF9
- accent: #1863DC
- background: #FFFFFF
- textPrimary: #3F3F46
- link: #1863DC

## Typography

- primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display
- heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

## Visual Assets

- Logo: https://cdn.sanity.io/images/wd3e2pma/production/7b336dc26fd85ae98b414761d58238d225876a88-60x48.svg
- Favicon: https://zeplin.io/static/apple-touch-icon.png
- Social card (og:image): https://cdn.sanity.io/images/wd3e2pma/production/716ae55a149ff63038853cb19d0c17676d406676-1200x600.jpg?rect=29,0,1143,600&w=1200&h=630

## UI Components

- buttonPrimary: background=#3989F9, textColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1863DC, borderColor=#1863DC, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: designers and developers

## Zeplin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Zeplin Gazette · Stories for and by product teams**
  - Image: https://cdn.sanity.io/images/gc4akwxp/production/b15f87611d4b281e03ed045f58dfd8a8e40afe7a-1920x960.png?w=576&h=288&q=95&fit=crop&auto=format
  - Source: https://blog.zeplin.io/
- **The Open Platform · Zeplin**
  - Image: https://cdn.zeplin.io/assets/landingPage/ExtensionsUpdated.gif
  - Source: https://zeplin.io/features/open-platform/
- **4 ways to overcome handoff challenges between design and development ·  Zeplin Gazette**
  - Image: https://cdn.sanity.io/images/gc4akwxp/production/e451b75edc0ecaacba1b0f78914d368d1054f509-1920x960.png?w=874&h=437&q=95&fit=crop&auto=format
  - Source: https://blog.zeplin.io/design-delivery/four-ways-to-overcome-handoff-challenges-between-design-and-development/
- **Upgrade · Zeplin**
  - Image: https://cdn.zeplin.io/assets/landingPage/flows-primary.gif
  - Source: https://zeplin.io/go-to-projects/
- **Design Delivery isn't new — it's just more important than ever · Zeplin  Gazette**
  - Image: https://cdn.sanity.io/images/gc4akwxp/production/ff193641668ec43e8f68cee58608833875334277-1800x1218.png?rect=0,1,1800,1217&w=874&h=591&q=95&fit=crop&auto=format
  - Source: https://blog.zeplin.io/design-delivery/design-delivery-isnt-new-it-s-just-more-important-than-ever-9f6bc9cf6445/
- **Connected Components · Zeplin**
  - Image: https://cdn.sanity.io/images/wd3e2pma/production/1225e1356ab8d379cb46e1800fc9d6504073953e-2048x1308.png?auto=format
  - Source: https://zeplin.io/features/connected-components/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Display",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3989F9",
    "secondary": "#419BF9",
    "accent": "#1863DC",
    "background": "#FFFFFF",
    "textPrimary": "#3F3F46",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Display",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "SF Pro Display",
        "sans-serif"
      ],
      "body": [
        "SF Pro Display",
        "sans-serif"
      ],
      "paragraph": [
        "SF Pro Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3989F9",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1863DC",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/wd3e2pma/production/7b336dc26fd85ae98b414761d58238d225876a88-60x48.svg",
    "favicon": "https://zeplin.io/static/apple-touch-icon.png",
    "ogImage": "https://cdn.sanity.io/images/wd3e2pma/production/716ae55a149ff63038853cb19d0c17676d406676-1200x600.jpg?rect=29,0,1143,600&w=1200&h=630",
    "logoHref": "/",
    "logoAlt": "Zeplin"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Zeplin'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #3989F9 and has action-oriented text 'Get started', which is a strong indicator of a primary action."
    },
    "secondary": {
      "index": 6,
      "text": "Save My Preferences",
      "reasoning": "Button #6 is selected as the secondary button because it has a different background color (#FFFFFF) and serves a supportive function with the text 'Save My Preferences'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Zeplin'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```