# ZeroDev Brand Identity

A complete profile of **ZeroDev**'s visual system — colors, typography, components, and personality — extracted from https://zerodev.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zerodev
- Machine-readable JSON: https://characterquilt.com/branding/zerodev.json
- Per-page llms.txt: https://characterquilt.com/branding/zerodev/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1863DC |
| Accent | #12AAFF |
| Body Font | DM Sans |
| Heading Font | Montserrat |

## Color Palette

- primary: #1863DC
- secondary: #0056A7
- accent: #12AAFF
- background: #FFFFFF
- textPrimary: #12AAFF
- link: #12AAFF

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/69274dcc225db14a220a8225_1025_ZeroDev_ByOffchainlabs_Logo_Primary.svg
- Favicon: https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/6927aae5551e118a4534b409_favicon-32x32.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=0px, shadow=none
- buttonPrimary: background=#12AAFF, textColor=#FFFFFF, borderColor=#12AAFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#12AAFF, borderColor=#12AAFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: crypto users and developers

## ZeroDev Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Gas Abstraction: Gasless, Sponsored Transactions | ZeroDev**
  - Image: https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/69303c574c7418f0dc4f4a49_1225_Arbitrum_Profile_Icon.jpg
  - Source: https://zerodev.app/features/gas-abstraction
- **ZeroDev Blog: Account Abstraction, ERC-4337, EIP-7702**
  - Image: https://cdn.prod.website-files.com/6927216c9e614364b7e6c732/692df066fc47fb4c852ea80b_Blog%20Banner%20for%20Website%20Content%20(21).png
  - Source: https://zerodev.app/blog
- **Smart Routing Address: Universal Deposit for Chain Abstraction**
  - Image: https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/6936d6cbf973c344653f23ad_1225_ZeroDev_Webflow_Illustration_offramp.png
  - Source: https://zerodev.app/features/smart-routing-address
- **ZeroDev Blog: Account Abstraction, ERC-4337, EIP-7702**
  - Image: https://cdn.prod.website-files.com/6927216c9e614364b7e6c732/692def5c433d0acae21100a7_Blog%20Banner%20for%20Website%20Content%20(19).png
  - Source: https://zerodev.app/blog
- **Smart Routing Address: Universal Deposit for Chain Abstraction**
  - Image: https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/6936d6cb99ae4f3db0aa1e20_1225_ZeroDev_Webflow_Illustration_wallet.png
  - Source: https://zerodev.app/features/smart-routing-address
- **ZeroDev Blog: Account Abstraction, ERC-4337, EIP-7702**
  - Image: https://cdn.prod.website-files.com/6927216c9e614364b7e6c732/692df0f48b315187bc932632_Blog%20Banner%20for%20Website%20Content%20(22).png
  - Source: https://zerodev.app/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "heading"
    },
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1863DC",
    "secondary": "#0056A7",
    "accent": "#12AAFF",
    "background": "#FFFFFF",
    "textPrimary": "#12AAFF",
    "link": "#12AAFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#12AAFF",
      "textColor": "#FFFFFF",
      "borderColor": "#12AAFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#12AAFF",
      "borderColor": "#12AAFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/69274dcc225db14a220a8225_1025_ZeroDev_ByOffchainlabs_Logo_Primary.svg",
    "favicon": "https://cdn.prod.website-files.com/6927216b9e614364b7e6c67e/6927aae5551e118a4534b409_favicon-32x32.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'ZeroDev'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free",
      "reasoning": "Button #2 'Start for Free' has a vibrant blue background (#12AAFF), which is the brand's accent color, making it the most prominent CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' has a white background with a blue border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "crypto users and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'ZeroDev'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```