# ZeroSettle Brand Identity A complete profile of **ZeroSettle**'s visual system — colors, typography, components, and personality — extracted from https://zerosettle.io. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/zerosettle - Machine-readable JSON: https://characterquilt.com/branding/zerosettle.json - Per-page llms.txt: https://characterquilt.com/branding/zerosettle/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1E293B | | Accent | #10B981 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #1E293B - secondary: #10B981 - accent: #10B981 - background: #FFFFFF - textPrimary: #64748B - link: #64748B ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://zerosettle.io/images/logofull.png - Favicon: https://zerosettle.io/images/favicon/favicon.ico ## UI Components - input: background=#FFFFFF, textColor=#1E293B, borderColor=#E2E8F0, borderRadius=8px, shadow=none - buttonPrimary: background=#10B981, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(16, 185, 129, 0.25) 0px 2px 12px 0px - buttonSecondary: background=#F8FAFC, textColor=#1E293B, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy entrepreneurs and app developers ## ZeroSettle Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **ZeroSettle - Bypass Apple's 30% Fee** - Image: https://zerosettle.io/images/hero-phones.png - Source: https://zerosettle.io/ - **ZeroSettle - Bypass Apple's 30% Fee** - Image: https://zerosettle.io/images/conversion/transactions.png - Source: https://zerosettle.io/ - **ZeroSettle - Bypass Apple's 30% Fee** - Image: https://zerosettle.io/images/conversion/jurisdiction.png - Source: https://zerosettle.io/ - **Welcome to ZeroSettle - ZeroSettle Docs** - Image: https://zerosettle.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGetting%2BStarted%26appearance%3Ddark%26title%3DWelcome%2Bto%2BZeroSettle%26description%3DSubscription%2Brevenue%2Bplatform%2Bfor%2Bmobile%2Bapps%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Fzerosettle%252Fa_D3dbFjXV9x2k8r%252Flogo%252Flogo.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Da_D3dbFjXV9x2k8r%2526q%253D85%2526s%253D3c6b9bb7662afe45223dc3ea8447e544%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Fzerosettle%252Fa_D3dbFjXV9x2k8r%252Flogo%252Flogo-dark.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253Da_D3dbFjXV9x2k8r%2526q%253D85%2526s%253Dd7aa902f55d7598f001d063b4bd0fcee%26primaryColor%3D%252334C759%26lightColor%3D%252334C759%26darkColor%3D%25232DB84E%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%25230a0a0a&w=1200&q=100 - Source: https://docs.zerosettle.io/ - **Customer Portal - ZeroSettle Docs** - Image: https://mintcdn.com/zerosettle/a_D3dbFjXV9x2k8r/logo/logo.png?fit=max&auto=format&n=a_D3dbFjXV9x2k8r&q=85&s=3c6b9bb7662afe45223dc3ea8447e544 - Source: https://docs.zerosettle.io/iap/customer-portal - **ZeroSettle - Bypass Apple's 30% Fee** - Image: https://zerosettle.io/images/conversion/payment-sheet.png - Source: https://zerosettle.io/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Söhne", "role": "unknown" } ], "colors": { "primary": "#1E293B", "secondary": "#10B981", "accent": "#10B981", "background": "#FFFFFF", "textPrimary": "#64748B", "link": "#64748B" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "system-ui", "-apple-system", "sans-serif" ], "body": [ "Inter", "system-ui", "-apple-system", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "-apple-system", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "42px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#1E293B", "borderColor": "#E2E8F0", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#10B981", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(16, 185, 129, 0.25) 0px 2px 12px 0px" }, "buttonSecondary": { "background": "#F8FAFC", "textColor": "#1E293B", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://zerosettle.io/images/logofull.png", "favicon": "https://zerosettle.io/images/favicon/favicon.ico", "ogImage": null, "logoHref": "/", "logoAlt": "ZeroSettle" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'ZeroSettle'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get Started", "reasoning": "Button #0 'Get Started' uses the vibrant brand color #10B981, indicating a strong call-to-action. It is labeled as 'btn-primary', reinforcing its primary status." }, "secondary": { "index": 0, "text": "Get Started\n Book a Demo", "reasoning": "Button #2 'Get Started Book a Demo' has a different background color #F8FAFC, making it suitable as a secondary option. It offers additional actions, which is typical for secondary CTAs." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy entrepreneurs and app developers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'ZeroSettle'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```