# Zesty Brand Identity A complete profile of **Zesty**'s visual system — colors, typography, components, and personality — extracted from http://zesty.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/zesty - Machine-readable JSON: https://characterquilt.com/branding/zesty.json - Per-page llms.txt: https://characterquilt.com/branding/zesty/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #000000 | | Body Font | DD Norms | | Heading Font | DD Norms | ## Color Palette - primary: #000000 - accent: #000000 - background: #FFFFFF - textPrimary: #333333 - link: #000000 ## Typography - primary: DD Norms — https://fonts.google.com/specimen/DD+Norms - heading: DD Norms — https://fonts.google.com/specimen/DD+Norms ## Visual Assets - Logo: https://img.cdn4dd.com/s/managed/zesty/zesty-logo.svg - Favicon: https://img.cdn4dd.com/s/managed/zesty/favicon.ico - Social card (og:image): https://img.cdn4dd.com/s/managed/zesty/og-thumbnail.png ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#333333, borderRadius=50px, shadow=rgba(0, 0, 0, 0.1) 0px 4px 15px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Zesty Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Zesty** - Image: https://img.cdn4dd.com/s/managed/zesty/og-thumbnail.png - Source: https://www.zesty.com/es - **Zesty Guy is trying to put a little zip in your dressing** - Image: https://www.usatoday.com/gcdn/media/USATODAY/USATODAY/2013/06/17/1371512459000-kraft-zesty-1306201742_16_9.jpg?width=1200&disable=upscale&format=pjpg&auto=webp - Source: https://www.usatoday.com/story/news/nation/2013/06/20/zesty-guy-kraft-ad/2439467/ - **Reports - Zesty** - Image: https://zesty.co/wp-content/uploads/2024/05/FinOps_market_report_2024.jpg - Source: https://zesty.co/resources/reports/ - **Zesty · Landing by Javier Esquivel on Dribbble** - Image: https://cdn.dribbble.com/userupload/35586254/file/original-2f6ebc64794ca169676f76c9e83b4bd1.png?resize=1600x1200 - Source: https://dribbble.com/shots/17544635-Zesty-Landing - **Zesty: "Let's get zesty" Digital Advert by BEING Los Angeles - AdsSpot Advertising Archive** - Image: https://fcdn.me/fc4/a63/zesty-zestygrams-c881ab5aea936202a95c7d9428.jpg?h=260 - Source: https://adsspot.me/media/digital/zesty-lets-get-zesty-111cf43b895f - **Reports - Zesty** - Image: https://zesty.co/wp-content/uploads/2023/04/resources_finops.jpg - Source: https://zesty.co/resources/reports/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DD Norms", "role": "unknown" } ], "colors": { "primary": "#000000", "accent": "#000000", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "DD Norms", "heading": "DD Norms" }, "fontStacks": { "heading": [ "DD Norms", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "DD Norms", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "DD Norms", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "50px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#333333", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 15px 0px" } }, "images": { "logo": "https://img.cdn4dd.com/s/managed/zesty/zesty-logo.svg", "favicon": "https://img.cdn4dd.com/s/managed/zesty/favicon.ico", "ogImage": "https://img.cdn4dd.com/s/managed/zesty/og-thumbnail.png", "logoAlt": "Zesty" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it matches the brand name 'Zesty', is visible, and the source URL contains 'zesty-logo.svg', indicating it is the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Download Zesty", "reasoning": "The button labeled 'Download Zesty' is the only button detected and serves as the primary call-to-action. It is prominently displayed with a clear action-oriented label." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.8, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Zesty', is visible, and the source URL contains 'zesty-logo.svg', indicating it is the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```