# Zo Computer Brand Identity

A complete profile of **Zo Computer**'s visual system — colors, typography, components, and personality — extracted from https://www.zo.computer/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zo-computer
- Machine-readable JSON: https://characterquilt.com/branding/zo-computer.json
- Per-page llms.txt: https://characterquilt.com/branding/zo-computer/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDE9DE |
| Accent | #FAF9F5 |
| Body Font | Hanken Grotesk |
| Heading Font | Hanken Grotesk |

## Color Palette

- primary: #EDE9DE
- secondary: #C96442
- accent: #FAF9F5
- background: #FAF9F5
- textPrimary: #3D3929
- link: #3D3929

## Typography

- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
- heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk

## Visual Assets

- Favicon: https://www.zo.computer/favicon.png
- Social card (og:image): https://zo.computer/opengraph-image?8f25585de417c4ae

## UI Components

- input: background=transparent, textColor=#3D3929, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#FAF9F5, textColor=#FAFAFA, borderColor=#FAF9F6, borderRadius=9999px, shadow=rgba(255, 255, 255, 0.12) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.3) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.16) 0px 1px 3px 0px, rgba(0, 0, 0, 0.12) 0px 4px 12px 0px
- buttonSecondary: background=transparent, textColor=#3D3929, borderColor=#E1E1E4, borderRadius=12px, shadow=rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.06) 0px -2px 0px 0px inset, rgba(0, 0, 0, 0.08) 0px 2px 6px 0px, rgba(0, 0, 0, 0.08) 0px 8px 20px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for personal web solutions

## Zo Computer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ALTERVEX | Zo Computer**
  - Image: https://static.z.computer/img/persona/1c991691-30b4-4b5c-aee1-8a1f8cab8692.jpg
  - Source: https://www.zo.computer/pub/persona/prs_oCDsfGMDRyAdjO3d
- **AI Production Assistant for Content Creators | Zo Computer**
  - Image: https://zo.computer/api/og?title=AI+Production+Assistant+for+Content+Creators+%7C+Zo+Computer&description=You+filmed+for+three+hours.+Now+you+need+a+blog+post%2C+newsletter%2C+social+captions%2C+thumbnails%2C+and+a+website+update.+Zo+handles+the+production+pipeline+so+you+can+stay+in+the+creative+work.
  - Source: https://www.zo.computer/for/creators
- **Zocrates | Zo Computer**
  - Image: https://static.z.computer/img/persona/ba05a807-9f6a-4e6b-900b-9643a8247da5.png
  - Source: https://www.zo.computer/pub/persona/prs_Qfo4zwyhD6Lvcm5p
- **Blog | Zo Computer**
  - Image: https://www.zo.computer/icons/hermes-agent.png
  - Source: https://www.zo.computer/blog
- **Raptor Labs CEO | Zo Computer**
  - Image: https://static.z.computer/img/persona/c066bb37-a141-462a-83bd-a92d0478e196.png
  - Source: https://www.zo.computer/pub/persona/prs_z1xrXG1ojSlKKN0d
- **Zocrates | Zo Computer**
  - Image: https://static.z.computer/img/persona/349081f7-08a9-49fb-a7a4-0c5cf3864967.png
  - Source: https://www.zo.computer/pub/persona/prs_Qfo4zwyhD6Lvcm5p

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hanken Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EDE9DE",
    "secondary": "#C96442",
    "accent": "#FAF9F5",
    "background": "#FAF9F5",
    "textPrimary": "#3D3929",
    "link": "#3D3929"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hanken Grotesk",
      "heading": "Hanken Grotesk"
    },
    "fontStacks": {
      "heading": [
        "displaySerif",
        "Iowan Old Style",
        "Palatino Linotype",
        "Book Antiqua",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Hanken Grotesk",
        "ui-sans-serif",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "editorialSerif",
        "Iowan Old Style",
        "Palatino Linotype",
        "Book Antiqua",
        "Georgia",
        "Times New Roman",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "102.4px",
      "h2": "16px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#3D3929",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FAF9F5",
      "textColor": "#FAFAFA",
      "borderColor": "#FAF9F6",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(255, 255, 255, 0.12) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.3) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.16) 0px 1px 3px 0px, rgba(0, 0, 0, 0.12) 0px 4px 12px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3D3929",
      "borderColor": "#E1E1E4",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.8) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.06) 0px -2px 0px 0px inset, rgba(0, 0, 0, 0.08) 0px 2px 6px 0px, rgba(0, 0, 0, 0.08) 0px 8px 20px 0px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.zo.computer/favicon.png",
    "ogImage": "https://zo.computer/opengraph-image?8f25585de417c4ae"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign up",
      "reasoning": "Button #1 ('Sign up') has a vibrant background color (#FAF9F5) and action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 ('Get started') has a transparent background, providing a contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for personal web solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```