{
  "name": "Zoom",
  "slug": "zoom",
  "domain": "https://zoom.com",
  "sources": [
    "forbes_cloud_100",
    "topstartups_top_by_valuation",
    "vendr_saas_trends_report"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Noto Sans",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "unknown"
      },
      {
        "family": "Helvetica",
        "role": "unknown"
      },
      {
        "family": "Noto Sans JP",
        "role": "unknown"
      },
      {
        "family": "Noto Sans KR",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#0B5CFF",
      "secondary": "#E6F0FF",
      "accent": "#0B5CFF",
      "background": "#FFFFFF",
      "textPrimary": "#00053D",
      "link": "#00053D"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Noto Sans",
        "heading": "Noto Sans"
      },
      "fontStacks": {
        "heading": [
          "Happy Face Semi Bold",
          "Helvetica",
          "Arial",
          "Noto Sans",
          "sans-serif"
        ],
        "body": [
          "Almaden Sans",
          "Helvetica",
          "Noto Sans",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Almaden Sans",
          "Helvetica",
          "Noto Sans",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "54px",
        "h2": "54px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#0B5CFF",
        "textColor": "#FFFFFF",
        "borderColor": "#0B5CFF",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#F3F8FF",
        "textColor": "#00053D",
        "borderColor": "#D1DEF2",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/zoommedia/logo-zoom-white@2x.png",
      "favicon": "https://st1.zoom.us/homepage/20260413-1449/primary/favicon.ico",
      "ogImage": "https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/images/thumb.png",
      "logoHref": "https://www.zoom.com/",
      "logoAlt": "logo-zoom-white@2x.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started today Get started today",
        "reasoning": "Button #0 has a vibrant blue background (#0B5CFF), which is the primary brand color, and features action-oriented text 'Get started today', making it the main call-to-action."
      },
      "secondary": {
        "index": 2,
        "text": "Find your plan Find your plan",
        "reasoning": "Button #2 has a different background color (#F3F8FF) and offers a secondary action 'Find your plan', making it suitable as a secondary button."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/57d18efed7.webp",
      "alt": "Zoom recognized as Customers' Choice in Gartner® Peer Insights™ “Voice of  the Customer” report for Unified Communications as a Service | Zoom - Zoom",
      "source_url": "https://news.zoom.com/gartner-peer-insights-ucaas-2025/",
      "image_url": "https://news.zoom.com/wp-content/uploads/2025/07/Gartner-Peer-Insights-UCaaS.png",
      "width": 6357,
      "height": 4167,
      "bytes": 3607194,
      "query": "site:zoom.com",
      "query_suffix": "site:zoom.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/6321eb5609.webp",
      "alt": "Meet Zoom Webinars Plus: The new way to upgrade your single-session virtual  events | Zoom",
      "source_url": "https://www.zoom.com/en/blog/meet-zoom-webinars-plus/",
      "image_url": "https://media.zoom.com/images/assets/Zoom+Sessions+Blog/Zz0xNzA3OTlmNjQyOGQxMWVlOWFkNGUyOTFiNDkzMzAyNw==",
      "width": 2377,
      "height": 1337,
      "bytes": 82932,
      "query": "site:zoom.com blog",
      "query_suffix": "site:zoom.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/c8faae7a02.webp",
      "alt": "Delivering Better CX on Campus: Zoom Solutions for Higher Education | Zoom",
      "source_url": "https://ev.zoom.com/zh-hans/webinars-events/delivering-better-cx-on-campus-zoom-solutions-for-higher-education/",
      "image_url": "https://ev.zoom.com/wp-content/uploads/2024/07/stock-CC_Places_12-scaled.jpg",
      "width": 3966,
      "height": 2647,
      "bytes": 855373,
      "query": "site:zoom.com",
      "query_suffix": "site:zoom.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/63383cbca7.webp",
      "alt": "Zoom on Zoom: How our sales teams work smarter with AI-powered conversation  intelligence | Zoom",
      "source_url": "https://www.zoom.com/en/blog/zoom-on-zoom-sales-teams-work-smarter-ai-conversation-intelligence/",
      "image_url": "https://media.zoom.com/images/assets/Zoom+on+Zoom+IQ+blog/Zz1mYmJiMjg5ODQyOGMxMWVlYTQ2MzZlOTA1MWYwNjc3ZA==",
      "width": 1820,
      "height": 958,
      "bytes": 59218,
      "query": "site:zoom.com blog",
      "query_suffix": "site:zoom.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/6395263f72.webp",
      "alt": "B+ Tree | Zoom Gallery",
      "source_url": "https://www.zoom.com/gallery/public/doc/b-tree-1r9xahg9y1j72pvwy1azw19oq",
      "image_url": "https://dg01file-paa.zoom.us/SBJY3lxMRjGDApLLNItXjQ/MS4zLuKtMndMNxfyA9vVkpWAlu6G-eRJFHCJVmyZYFZscaZU/pexels-visit-greenland-108649-360912.jpg",
      "width": 4800,
      "height": 3200,
      "bytes": 1055582,
      "query": "site:zoom.com",
      "query_suffix": "site:zoom.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zoom/b04d0088ef.webp",
      "alt": "Developers Create Exciting New Experiences with Zoom's SDKs | Zoom",
      "source_url": "https://www.zoom.com/en/blog/developers-create-exciting-new-experiences-zooms-sdks/",
      "image_url": "https://media.zoom.com/images/assets/Developer+blog+lead/Zz1iN2E0NGExMjQyOGQxMWVlOTNlNTdhMGUxYmZkMTgyMg==",
      "width": 1600,
      "height": 1131,
      "bytes": 97525,
      "query": "site:zoom.com blog",
      "query_suffix": "site:zoom.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Noto Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Noto+Sans"
    },
    {
      "family": "Noto Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Noto+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Noto+Sans&family=Noto+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/zoom",
  "agent_instructions": "You are designing or implementing in Zoom's brand identity.\n\n# Brand profile\n- Company: Zoom\n- Source: https://zoom.com\n- Color scheme: light\n\n# Colors\n- primary: #0B5CFF\n- secondary: #E6F0FF\n- accent: #0B5CFF\n- background: #FFFFFF\n- textPrimary: #00053D\n- link: #00053D\n\n# Typography\n- primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans\n- heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Noto+Sans&family=Noto+Sans&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0B5CFF, textColor=#FFFFFF, borderColor=#0B5CFF, borderRadius=10px, shadow=none\n- buttonSecondary: background=#F3F8FF, textColor=#00053D, borderColor=#D1DEF2, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/zoom.json",
  "page_markdown": "# Zoom Brand Identity\n\nA complete profile of **Zoom**'s visual system — colors, typography, components, and personality — extracted from https://zoom.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/zoom\n- Machine-readable JSON: https://characterquilt.com/branding/zoom.json\n- Per-page llms.txt: https://characterquilt.com/branding/zoom/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0B5CFF |\n| Accent | #0B5CFF |\n| Body Font | Noto Sans |\n| Heading Font | Noto Sans |\n\n## Color Palette\n\n- primary: #0B5CFF\n- secondary: #E6F0FF\n- accent: #0B5CFF\n- background: #FFFFFF\n- textPrimary: #00053D\n- link: #00053D\n\n## Typography\n\n- primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans\n- heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans\n\n## Visual Assets\n\n- Logo: https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/zoommedia/logo-zoom-white@2x.png\n- Favicon: https://st1.zoom.us/homepage/20260413-1449/primary/favicon.ico\n- Social card (og:image): https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/images/thumb.png\n\n## UI Components\n\n- buttonPrimary: background=#0B5CFF, textColor=#FFFFFF, borderColor=#0B5CFF, borderRadius=10px, shadow=none\n- buttonSecondary: background=#F3F8FF, textColor=#00053D, borderColor=#D1DEF2, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Zoom Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Zoom recognized as Customers' Choice in Gartner® Peer Insights™ “Voice of  the Customer” report for Unified Communications as a Service | Zoom - Zoom**\n  - Image: https://news.zoom.com/wp-content/uploads/2025/07/Gartner-Peer-Insights-UCaaS.png\n  - Source: https://news.zoom.com/gartner-peer-insights-ucaas-2025/\n- **Meet Zoom Webinars Plus: The new way to upgrade your single-session virtual  events | Zoom**\n  - Image: https://media.zoom.com/images/assets/Zoom+Sessions+Blog/Zz0xNzA3OTlmNjQyOGQxMWVlOWFkNGUyOTFiNDkzMzAyNw==\n  - Source: https://www.zoom.com/en/blog/meet-zoom-webinars-plus/\n- **Delivering Better CX on Campus: Zoom Solutions for Higher Education | Zoom**\n  - Image: https://ev.zoom.com/wp-content/uploads/2024/07/stock-CC_Places_12-scaled.jpg\n  - Source: https://ev.zoom.com/zh-hans/webinars-events/delivering-better-cx-on-campus-zoom-solutions-for-higher-education/\n- **Zoom on Zoom: How our sales teams work smarter with AI-powered conversation  intelligence | Zoom**\n  - Image: https://media.zoom.com/images/assets/Zoom+on+Zoom+IQ+blog/Zz1mYmJiMjg5ODQyOGMxMWVlYTQ2MzZlOTA1MWYwNjc3ZA==\n  - Source: https://www.zoom.com/en/blog/zoom-on-zoom-sales-teams-work-smarter-ai-conversation-intelligence/\n- **B+ Tree | Zoom Gallery**\n  - Image: https://dg01file-paa.zoom.us/SBJY3lxMRjGDApLLNItXjQ/MS4zLuKtMndMNxfyA9vVkpWAlu6G-eRJFHCJVmyZYFZscaZU/pexels-visit-greenland-108649-360912.jpg\n  - Source: https://www.zoom.com/gallery/public/doc/b-tree-1r9xahg9y1j72pvwy1azw19oq\n- **Developers Create Exciting New Experiences with Zoom's SDKs | Zoom**\n  - Image: https://media.zoom.com/images/assets/Developer+blog+lead/Zz1iN2E0NGExMjQyOGQxMWVlOTNlNTdhMGUxYmZkMTgyMg==\n  - Source: https://www.zoom.com/en/blog/developers-create-exciting-new-experiences-zooms-sdks/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Noto Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Noto Sans JP\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Noto Sans KR\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0B5CFF\",\n    \"secondary\": \"#E6F0FF\",\n    \"accent\": \"#0B5CFF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#00053D\",\n    \"link\": \"#00053D\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Noto Sans\",\n      \"heading\": \"Noto Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Happy Face Semi Bold\",\n        \"Helvetica\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Almaden Sans\",\n        \"Helvetica\",\n        \"Noto Sans\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Almaden Sans\",\n        \"Helvetica\",\n        \"Noto Sans\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"54px\",\n      \"h2\": \"54px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0B5CFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#0B5CFF\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#F3F8FF\",\n      \"textColor\": \"#00053D\",\n      \"borderColor\": \"#D1DEF2\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/zoommedia/logo-zoom-white@2x.png\",\n    \"favicon\": \"https://st1.zoom.us/homepage/20260413-1449/primary/favicon.ico\",\n    \"ogImage\": \"https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/images/thumb.png\",\n    \"logoHref\": \"https://www.zoom.com/\",\n    \"logoAlt\": \"logo-zoom-white@2x.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started today Get started today\",\n      \"reasoning\": \"Button #0 has a vibrant blue background (#0B5CFF), which is the primary brand color, and features action-oriented text 'Get started today', making it the main call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Find your plan Find your plan\",\n      \"reasoning\": \"Button #2 has a different background color (#F3F8FF) and offers a secondary action 'Find your plan', making it suitable as a secondary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}