# Zoom Brand Identity A complete profile of **Zoom**'s visual system — colors, typography, components, and personality — extracted from https://zoom.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/zoom - Machine-readable JSON: https://characterquilt.com/branding/zoom.json - Per-page llms.txt: https://characterquilt.com/branding/zoom/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0B5CFF | | Accent | #0B5CFF | | Body Font | Noto Sans | | Heading Font | Noto Sans | ## Color Palette - primary: #0B5CFF - secondary: #E6F0FF - accent: #0B5CFF - background: #FFFFFF - textPrimary: #00053D - link: #00053D ## Typography - primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans - heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans ## Visual Assets - Logo: https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/zoommedia/logo-zoom-white@2x.png - Favicon: https://st1.zoom.us/homepage/20260413-1449/primary/favicon.ico - Social card (og:image): https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/images/thumb.png ## UI Components - buttonPrimary: background=#0B5CFF, textColor=#FFFFFF, borderColor=#0B5CFF, borderRadius=10px, shadow=none - buttonSecondary: background=#F3F8FF, textColor=#00053D, borderColor=#D1DEF2, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Zoom Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Zoom recognized as Customers' Choice in Gartner® Peer Insights™ “Voice of the Customer” report for Unified Communications as a Service | Zoom - Zoom** - Image: https://news.zoom.com/wp-content/uploads/2025/07/Gartner-Peer-Insights-UCaaS.png - Source: https://news.zoom.com/gartner-peer-insights-ucaas-2025/ - **Meet Zoom Webinars Plus: The new way to upgrade your single-session virtual events | Zoom** - Image: https://media.zoom.com/images/assets/Zoom+Sessions+Blog/Zz0xNzA3OTlmNjQyOGQxMWVlOWFkNGUyOTFiNDkzMzAyNw== - Source: https://www.zoom.com/en/blog/meet-zoom-webinars-plus/ - **Delivering Better CX on Campus: Zoom Solutions for Higher Education | Zoom** - Image: https://ev.zoom.com/wp-content/uploads/2024/07/stock-CC_Places_12-scaled.jpg - Source: https://ev.zoom.com/zh-hans/webinars-events/delivering-better-cx-on-campus-zoom-solutions-for-higher-education/ - **Zoom on Zoom: How our sales teams work smarter with AI-powered conversation intelligence | Zoom** - Image: https://media.zoom.com/images/assets/Zoom+on+Zoom+IQ+blog/Zz1mYmJiMjg5ODQyOGMxMWVlYTQ2MzZlOTA1MWYwNjc3ZA== - Source: https://www.zoom.com/en/blog/zoom-on-zoom-sales-teams-work-smarter-ai-conversation-intelligence/ - **B+ Tree | Zoom Gallery** - Image: https://dg01file-paa.zoom.us/SBJY3lxMRjGDApLLNItXjQ/MS4zLuKtMndMNxfyA9vVkpWAlu6G-eRJFHCJVmyZYFZscaZU/pexels-visit-greenland-108649-360912.jpg - Source: https://www.zoom.com/gallery/public/doc/b-tree-1r9xahg9y1j72pvwy1azw19oq - **Developers Create Exciting New Experiences with Zoom's SDKs | Zoom** - Image: https://media.zoom.com/images/assets/Developer+blog+lead/Zz1iN2E0NGExMjQyOGQxMWVlOTNlNTdhMGUxYmZkMTgyMg== - Source: https://www.zoom.com/en/blog/developers-create-exciting-new-experiences-zooms-sdks/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Noto Sans", "role": "body" }, { "family": "Arial", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" }, { "family": "Noto Sans JP", "role": "unknown" }, { "family": "Noto Sans KR", "role": "unknown" } ], "colors": { "primary": "#0B5CFF", "secondary": "#E6F0FF", "accent": "#0B5CFF", "background": "#FFFFFF", "textPrimary": "#00053D", "link": "#00053D" }, "typography": { "fontFamilies": { "primary": "Noto Sans", "heading": "Noto Sans" }, "fontStacks": { "heading": [ "Happy Face Semi Bold", "Helvetica", "Arial", "Noto Sans", "sans-serif" ], "body": [ "Almaden Sans", "Helvetica", "Noto Sans", "Arial", "sans-serif" ], "paragraph": [ "Almaden Sans", "Helvetica", "Noto Sans", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "54px", "h2": "54px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#0B5CFF", "textColor": "#FFFFFF", "borderColor": "#0B5CFF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F3F8FF", "textColor": "#00053D", "borderColor": "#D1DEF2", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/zoommedia/logo-zoom-white@2x.png", "favicon": "https://st1.zoom.us/homepage/20260413-1449/primary/favicon.ico", "ogImage": "https://st1.zoom.us/homepage/20260413-1449/primary/dist/assets/images/thumb.png", "logoHref": "https://www.zoom.com/", "logoAlt": "logo-zoom-white@2x.png" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started today Get started today", "reasoning": "Button #0 has a vibrant blue background (#0B5CFF), which is the primary brand color, and features action-oriented text 'Get started today', making it the main call-to-action." }, "secondary": { "index": 2, "text": "Find your plan Find your plan", "reasoning": "Button #2 has a different background color (#F3F8FF) and offers a secondary action 'Find your plan', making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Zoom'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```