# Zorba Brand Identity

A complete profile of **Zorba**'s visual system — colors, typography, components, and personality — extracted from https://www.getzorba.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zorba
- Machine-readable JSON: https://characterquilt.com/branding/zorba.json
- Per-page llms.txt: https://characterquilt.com/branding/zorba/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1890FF |
| Accent | #7388D9 |
| Body Font | Poppins |
| Heading Font | Modern Era |

## Color Palette

- primary: #1890FF
- secondary: #40A9FF
- accent: #7388D9
- background: #FFFFFF
- textPrimary: #262626
- link: #7388D9

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Modern Era — https://fonts.google.com/specimen/Modern+Era

## Visual Assets

- Logo: https://www.getzorba.com/img/brand/zorba-logo-black.png

## UI Components

- buttonPrimary: background=#7388D9, textColor=#FFFFFF, borderColor=#7388D9, borderRadius=3px, shadow=rgba(0, 0, 0, 0.016) 0px 2px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

## Zorba Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Zorba | Our buy box**
  - Image: https://www.getzorba.com/testimonials/thumbnail_2.jpg
  - Source: https://www.getzorba.com/buybox
- **Zorba Blog - SFR sourcing at scale. Powered by AI, managed by experts.**
  - Image: https://blog.getzorba.com/wp-content/uploads/2024/07/1-512x384.png
  - Source: https://blog.getzorba.com/
- **Zorba | Our buy box**
  - Image: https://www.getzorba.com/testimonials/thumbnail_4.jpg
  - Source: https://www.getzorba.com/buybox
- **Zorba Blog - SFR sourcing at scale. Powered by AI, managed by experts.**
  - Image: https://blog.getzorba.com/wp-content/uploads/2024/03/blog-zorba-owners-video-512x384.png
  - Source: https://blog.getzorba.com/
- **Zorba SFR**
  - Image: https://getzorba.com/img/landing-pages/data/feature-tam.png
  - Source: https://getzorba.com/data
- **Zorba Blog - SFR sourcing at scale. Powered by AI, managed by experts.**
  - Image: https://blog.getzorba.com/wp-content/uploads/2024/03/blog-zorba-parters-video-512x384.png
  - Source: https://blog.getzorba.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Modern Era",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1890FF",
    "secondary": "#40A9FF",
    "accent": "#7388D9",
    "background": "#FFFFFF",
    "textPrimary": "#262626",
    "link": "#7388D9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Modern Era"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Modern Era",
        "Roboto",
        "system",
        "-apple-system",
        "BlinkMacSystemFont",
        ".SFNSDisplay-Regular",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "47px",
      "h2": "47px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7388D9",
      "textColor": "#FFFFFF",
      "borderColor": "#7388D9",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "rgba(0, 0, 0, 0.016) 0px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "https://www.getzorba.com/img/brand/zorba-logo-black.png",
    "favicon": null,
    "ogImage": null,
    "logoAlt": "Zorba"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is a medium-sized logo with 'Zorba' in the alt text, matching the brand name and located prominently in the body area.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Invest with Zorba",
      "reasoning": "Button #2 with text 'Invest with Zorba' is likely the primary CTA due to its action-oriented text, which suggests a significant action related to the brand's core offering."
    },
    "secondary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 with text 'Request a demo' serves as a secondary action, offering a less direct engagement compared to investing."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is a medium-sized logo with 'Zorba' in the alt text, matching the brand name and located prominently in the body area.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```