{
  "name": "Zuma",
  "slug": "zuma",
  "domain": "https://www.getzuma.com/",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Garnett",
        "role": "unknown"
      },
      {
        "family": "Arial",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#153758",
      "secondary": "#D3F0FF",
      "accent": "#2BB5FF",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#2BB5FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Arial",
        "heading": "Arial"
      },
      "fontStacks": {
        "heading": [
          "Garnett",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Garnett",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Garnett",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "46px",
        "h2": "48px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#153758",
        "borderColor": null,
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#000000",
        "textColor": "#FFFFFF",
        "borderColor": "#000000",
        "borderRadius": "6.4px",
        "borderRadiusCorners": {
          "topLeft": "6.4px",
          "topRight": "6.4px",
          "bottomRight": "6.4px",
          "bottomLeft": "6.4px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#D3F0FF",
        "textColor": "#000000",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif",
      "favicon": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png",
      "logoHref": "/",
      "logoAlt": "Zuma company logo with stylized geometric design to the left of the text."
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 3,
      "reasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started",
        "reasoning": "Button #0 'Get started' has a strong call-to-action text and a dark background color, making it stand out as the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Ask Kelsey anything",
        "reasoning": "Button #1 'Ask Kelsey anything' has a distinct blue background color, making it suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "real estate professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 3,
          "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/01edb3257a.webp",
      "alt": "Voice AI",
      "source_url": "https://www.getzuma.com/voice-ai",
      "image_url": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/684e2f8fdcf416b2c24ed729_Performance.jpeg",
      "width": 2872,
      "height": 2010,
      "bytes": 28090,
      "query": "site:getzuma.com",
      "query_suffix": "site:getzuma.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/20d3f05666.webp",
      "alt": "Reports",
      "source_url": "https://www.getzuma.com/resources/reports",
      "image_url": "https://cdn.prod.website-files.com/6855cc051911babba2090770/69432e69d99e9fea9e96f392_Prospect%20Response%20Time%20Open%20Graph.png",
      "width": 3024,
      "height": 1588,
      "bytes": 2322127,
      "query": "site:getzuma.com",
      "query_suffix": "site:getzuma.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/62da049a41.webp",
      "alt": "What is an AI Leasing Agent?",
      "source_url": "https://www.getzuma.com/post/what-is-an-ai-leasing-agent",
      "image_url": "https://cdn.prod.website-files.com/6855cc051911babba2090770/6900e980aa98d5abbfae8515_Kelsey%20Demo%20CTA_Blog%20Posts.jpg",
      "width": 2000,
      "height": 800,
      "bytes": 104548,
      "query": "site:getzuma.com blog",
      "query_suffix": "site:getzuma.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/49b3e9f753.webp",
      "alt": "Zuma Insights Hub",
      "source_url": "https://www.getzuma.com/insights-hub",
      "image_url": "https://cdn.prod.website-files.com/6855cc051911babba2090770/69ab48ee96b08048d0d46198_AI%20In%20Multifamily%20is%20Everywhere...%20But%20is%20it%20Built%20For%20You.jpg",
      "width": 2700,
      "height": 1501,
      "bytes": 227666,
      "query": "site:getzuma.com",
      "query_suffix": "site:getzuma.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/827568e3eb.webp",
      "alt": "4 Game-Changing AI in Property Management Examples",
      "source_url": "https://www.getzuma.com/post/ai-in-property-management",
      "image_url": "https://cdn.prod.website-files.com/6855cc051911babba2090770/68eeaaff2849023cc9517515_4%20Game-Changing%20Examples%20of%20%20AI%20in%20Property%20Management%20.jpg",
      "width": 2400,
      "height": 1334,
      "bytes": 180170,
      "query": "site:getzuma.com",
      "query_suffix": "site:getzuma.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/zuma/f0914eadea.webp",
      "alt": "Zuma Insights Hub",
      "source_url": "https://www.getzuma.com/insights-hub",
      "image_url": "https://cdn.prod.website-files.com/6855cc051911babba2090770/69a9bed2aee9d981d9d7a1bb_Why%20Collections%20Is%20the%20Most%20Overlooked%20Driversof%20NOI.jpg",
      "width": 2400,
      "height": 1334,
      "bytes": 180822,
      "query": "site:getzuma.com",
      "query_suffix": "site:getzuma.com"
    }
  ],
  "font_resources": [
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    },
    {
      "family": "Arial",
      "google_fonts_url": "https://fonts.google.com/specimen/Arial"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/zuma",
  "agent_instructions": "You are designing or implementing in Zuma's brand identity.\n\n# Brand profile\n- Company: Zuma\n- Source: https://www.getzuma.com/\n- Color scheme: light\n\n# Colors\n- primary: #153758\n- secondary: #D3F0FF\n- accent: #2BB5FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #2BB5FF\n\n# Typography\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Arial&family=Arial&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#153758, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=6.4px, shadow=none\n- buttonSecondary: background=#D3F0FF, textColor=#000000, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: real estate professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/zuma.json",
  "page_markdown": "# Zuma Brand Identity\n\nA complete profile of **Zuma**'s visual system — colors, typography, components, and personality — extracted from https://www.getzuma.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/zuma\n- Machine-readable JSON: https://characterquilt.com/branding/zuma.json\n- Per-page llms.txt: https://characterquilt.com/branding/zuma/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #153758 |\n| Accent | #2BB5FF |\n| Body Font | Arial |\n| Heading Font | Arial |\n\n## Color Palette\n\n- primary: #153758\n- secondary: #D3F0FF\n- accent: #2BB5FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #2BB5FF\n\n## Typography\n\n- primary: Arial — https://fonts.google.com/specimen/Arial\n- heading: Arial — https://fonts.google.com/specimen/Arial\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif\n- Favicon: https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#153758, borderColor=null, borderRadius=8px, shadow=none\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=6.4px, shadow=none\n- buttonSecondary: background=#D3F0FF, textColor=#000000, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: real estate professionals\n\n## Zuma Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Voice AI**\n  - Image: https://cdn.prod.website-files.com/684b41f571798f3902e31265/684e2f8fdcf416b2c24ed729_Performance.jpeg\n  - Source: https://www.getzuma.com/voice-ai\n- **Reports**\n  - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69432e69d99e9fea9e96f392_Prospect%20Response%20Time%20Open%20Graph.png\n  - Source: https://www.getzuma.com/resources/reports\n- **What is an AI Leasing Agent?**\n  - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/6900e980aa98d5abbfae8515_Kelsey%20Demo%20CTA_Blog%20Posts.jpg\n  - Source: https://www.getzuma.com/post/what-is-an-ai-leasing-agent\n- **Zuma Insights Hub**\n  - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69ab48ee96b08048d0d46198_AI%20In%20Multifamily%20is%20Everywhere...%20But%20is%20it%20Built%20For%20You.jpg\n  - Source: https://www.getzuma.com/insights-hub\n- **4 Game-Changing AI in Property Management Examples**\n  - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/68eeaaff2849023cc9517515_4%20Game-Changing%20Examples%20of%20%20AI%20in%20Property%20Management%20.jpg\n  - Source: https://www.getzuma.com/post/ai-in-property-management\n- **Zuma Insights Hub**\n  - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69a9bed2aee9d981d9d7a1bb_Why%20Collections%20Is%20the%20Most%20Overlooked%20Driversof%20NOI.jpg\n  - Source: https://www.getzuma.com/insights-hub\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Garnett\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#153758\",\n    \"secondary\": \"#D3F0FF\",\n    \"accent\": \"#2BB5FF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#2BB5FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Arial\",\n      \"heading\": \"Arial\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Garnett\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Garnett\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Garnett\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"46px\",\n      \"h2\": \"48px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#153758\",\n      \"borderColor\": null,\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"6.4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6.4px\",\n        \"topRight\": \"6.4px\",\n        \"bottomRight\": \"6.4px\",\n        \"bottomLeft\": \"6.4px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#D3F0FF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif\",\n    \"favicon\": \"https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Zuma company logo with stylized geometric design to the left of the text.\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 3,\n    \"reasoning\": \"Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #0 'Get started' has a strong call-to-action text and a dark background color, making it stand out as the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Ask Kelsey anything\",\n      \"reasoning\": \"Button #1 'Ask Kelsey anything' has a distinct blue background color, making it suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"real estate professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 3,\n        \"selectedLogoReasoning\": \"Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}