# Zuma Brand Identity A complete profile of **Zuma**'s visual system — colors, typography, components, and personality — extracted from https://www.getzuma.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/zuma - Machine-readable JSON: https://characterquilt.com/branding/zuma.json - Per-page llms.txt: https://characterquilt.com/branding/zuma/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #153758 | | Accent | #2BB5FF | | Body Font | Arial | | Heading Font | Arial | ## Color Palette - primary: #153758 - secondary: #D3F0FF - accent: #2BB5FF - background: #FFFFFF - textPrimary: #000000 - link: #2BB5FF ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: Arial — https://fonts.google.com/specimen/Arial ## Visual Assets - Logo: https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif - Favicon: https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png ## UI Components - input: background=#FFFFFF, textColor=#153758, borderColor=null, borderRadius=8px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=6.4px, shadow=none - buttonSecondary: background=#D3F0FF, textColor=#000000, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: modern · Energy: medium · Audience: real estate professionals ## Zuma Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Voice AI** - Image: https://cdn.prod.website-files.com/684b41f571798f3902e31265/684e2f8fdcf416b2c24ed729_Performance.jpeg - Source: https://www.getzuma.com/voice-ai - **Reports** - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69432e69d99e9fea9e96f392_Prospect%20Response%20Time%20Open%20Graph.png - Source: https://www.getzuma.com/resources/reports - **What is an AI Leasing Agent?** - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/6900e980aa98d5abbfae8515_Kelsey%20Demo%20CTA_Blog%20Posts.jpg - Source: https://www.getzuma.com/post/what-is-an-ai-leasing-agent - **Zuma Insights Hub** - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69ab48ee96b08048d0d46198_AI%20In%20Multifamily%20is%20Everywhere...%20But%20is%20it%20Built%20For%20You.jpg - Source: https://www.getzuma.com/insights-hub - **4 Game-Changing AI in Property Management Examples** - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/68eeaaff2849023cc9517515_4%20Game-Changing%20Examples%20of%20%20AI%20in%20Property%20Management%20.jpg - Source: https://www.getzuma.com/post/ai-in-property-management - **Zuma Insights Hub** - Image: https://cdn.prod.website-files.com/6855cc051911babba2090770/69a9bed2aee9d981d9d7a1bb_Why%20Collections%20Is%20the%20Most%20Overlooked%20Driversof%20NOI.jpg - Source: https://www.getzuma.com/insights-hub ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Garnett", "role": "unknown" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#153758", "secondary": "#D3F0FF", "accent": "#2BB5FF", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2BB5FF" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "Garnett", "Arial", "sans-serif" ], "body": [ "Garnett", "Arial", "sans-serif" ], "paragraph": [ "Garnett", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "46px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#153758", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "6.4px", "borderRadiusCorners": { "topLeft": "6.4px", "topRight": "6.4px", "bottomRight": "6.4px", "bottomLeft": "6.4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#D3F0FF", "textColor": "#000000", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif", "favicon": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png", "logoHref": "/", "logoAlt": "Zuma company logo with stylized geometric design to the left of the text." }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 'Get started' has a strong call-to-action text and a dark background color, making it stand out as the primary CTA." }, "secondary": { "index": 1, "text": "Ask Kelsey anything", "reasoning": "Button #1 'Ask Kelsey anything' has a distinct blue background color, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "real estate professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 3, "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```