# Zyper Brand Identity A complete profile of **Zyper**'s visual system — colors, typography, components, and personality — extracted from https://zyper.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/zyper - Machine-readable JSON: https://characterquilt.com/branding/zyper.json - Per-page llms.txt: https://characterquilt.com/branding/zyper/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1A8917 | | Accent | #1A8917 | | Body Font | Helvetica Neue | | Heading Font | Sohne | ## Color Palette - primary: #1A8917 - secondary: #156D12 - accent: #1A8917 - background: #EBEBEB - textPrimary: #000000 - link: #1A73E8 ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Sohne — https://fonts.google.com/specimen/Sohne ## Visual Assets - Favicon: https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19 - Social card (og:image): https://miro.medium.com/v2/resize:fit:1200/1*HQcL_nBL6anrE97d4F_eYw.jpeg ## UI Components - input: background=#F2F2F2, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#1A8917, textColor=#FFFFFF, borderColor=#1A8917, borderRadius=1287px, shadow=none - buttonSecondary: background=transparent, textColor=#000000, borderColor=#242424, borderRadius=19px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy individuals and communities ## Zyper Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Next Chapter for Zyper Today we're announcing that our team is joining Discord. While this means we'll no longer be working on Zyper, we're excited to continue to bring people together** - Image: https://miro.medium.com/v2/resize:fit:1400/1*HQcL_nBL6anrE97d4F_eYw.jpeg - Source: https://www.zyper.com/ - **The Next Chapter for Zyper Today we're announcing that our team is joining Discord. While this means we'll no longer be working on Zyper, we're excited to continue to bring people together** - Image: https://miro.medium.com/1*HQcL_nBL6anrE97d4F_eYw.jpeg - Source: https://www.zyper.com/ - **With Zyper investment, VCs are betting on “influencer fatigue” | Vogue** - Image: https://assets.vogue.com/photos/5d3affc438bdce0008af1f5b/16:9/w_1280,c_limit/-TW.jpg - Source: https://www.vogue.com/article/zyper-influencer-marketing-amber-atherton - **Zyper - 2026 Company Profile, Team, Funding, Competitors & Financials - Tracxn** - Image: https://cdn.tracxn.com/images/seo/social/companies/zyper-overview-1754321497437.webp - Source: https://tracxn.com/d/companies/zyper/__8HpOu0qGkpSryD61fKCYKgkeM7UupxJ2P61eEATOEy8 - **Digital Portfolio Website Template** - Image: https://cdn.prod.website-files.com/63e230081c53f7989f5e0f64/65c4cca139ed2ffe4e46798c_online-showcase-webflow-website.jpg - Source: https://www.webestica.com/webflow-templates/digital-portfolio-website-template - **With Zyper investment, VCs are betting on “influencer fatigue” | Vogue** - Image: https://assets.vogue.com/photos/5d3affc638bdce0008af1f64/master/w_2560%2Cc_limit/zyper-july-19-credit-zyper-article.gif - Source: https://www.vogue.com/article/zyper-influencer-marketing-amber-atherton ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Sohne", "role": "heading" }, { "family": "Helvetica", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#1A8917", "secondary": "#156D12", "accent": "#1A8917", "background": "#EBEBEB", "textPrimary": "#000000", "link": "#1A73E8" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Sohne" }, "fontStacks": { "heading": [ "Times New Roman" ], "body": [ "Times New Roman" ], "paragraph": [ "Sohne", "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "18px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#F2F2F2", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#1A8917", "textColor": "#FFFFFF", "borderColor": "#1A8917", "borderRadius": "1287px", "borderRadiusCorners": { "topLeft": "1287px", "topRight": "1287px", "bottomRight": "1287px", "bottomLeft": "1287px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#000000", "borderColor": "#242424", "borderRadius": "19px", "borderRadiusCorners": { "topLeft": "19px", "topRight": "19px", "bottomRight": "19px", "bottomLeft": "19px" }, "shadow": "none" } }, "images": { "favicon": "https://miro.medium.com/v2/5d8de952517e8160e40ef9841c781cdc14a5db313057fa3c3de41c6f5b494b19", "ogImage": "https://miro.medium.com/v2/resize:fit:1200/1*HQcL_nBL6anrE97d4F_eYw.jpeg" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "Neither logo candidate is suitable as the main brand logo for Medium. Candidate #0 is not in the header and Candidate #1 is too small and not representative of the Medium brand.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Sign up", "reasoning": "Button #2 with the text 'Sign up' uses the vibrant brand color #1A8917, making it the most prominent and action-oriented CTA on the page." }, "secondary": { "index": 5, "text": "Follow", "reasoning": "Button #5 with the text 'Follow' has a transparent background, making it a suitable secondary action that does not compete with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy individuals and communities" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "Neither logo candidate is suitable as the main brand logo for Medium. Candidate #0 is not in the header and Candidate #1 is too small and not representative of the Medium brand.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```