100 AI Marketing
"Mini-Guides"
Crawl -> Walk -> Run
Most marketers feel behind on AI.
Some are still in “crawl” mode: dabbling with ChatGPT for brainstorming. Others are experimenting: wiring together n8n workflows, but not yet scaling. What we hear over and over is:
“We don’t know what we don’t know.”
That’s why we built this library. Each mini-guide walks you through one real marketing use case with three short videos:
No hype. No abstract theory. Just practical steps that meet you where you are.
Eventually, we hope you give us a chance to help you run. Our agents log into HubSpot, Canva, Marketo, or Eloqua, read the screen, make decisions, and click through the workflows. They don’t just brainstorm - they build and launch campaigns, so one marketer can do the work of twenty.
Build a Buyer Persona (Crawl • Walk • Run)
Turn scattered call notes into a living persona your team actually uses. Fix the “stale PDF” problem with a simple cadence. For solo marketers and lean teams who need clarity fast.
- Crawl - pull pains, triggers, objections, and buyer quotes from 5–10 calls; draft a one-page persona
- Walk - tag new transcripts weekly; map fields (pain, trigger, role, buyer language) into CRM/MAP and share snippet
- Run - automate refresh and sync across tools; keep QA checks and a change log so messaging stays current
Build an ICP Target List (Crawl • Walk • Run)
Go beyond industry/size. Use 5–7 buying signals to rank accounts and create micro-segments you can launch this week.
- Crawl - list signals from recent wins; +2/–2 score 50–100 accounts; pick 1–2 micro-segments
- Walk - fill 5–7 fields for 200–500 accounts via a simple flow; label A/B/C; export an Active List
- Run - refresh signals continuously; add/verify contacts; maintain smart lists directly in your MAP
Canva LinkedIn Carousel (Crawl • Walk • Run)
Ship on-brand carousels fast without a designer. Reuse one template and scale variants for each persona.
- Crawl - write an 8-slide script: title, 3 pains, 3 “how we solve,” CTA
- Walk - drop copy into a Canva template; export 2–3 persona/problem variants
- Run - generate variants from a brief at scale; apply brand tokens; deliver ready-to-post files
More Use Cases
Segment a List into Micro-Campaigns (Crawl • Walk • Run)
Segment a List into Micro-Campaigns (Crawl • Walk • Run)
Stop blasting everyone. Split your audience into small groups that match real problems and timing.
- Crawl - define 3 cuts (role, problem, stage); write one headline + offer for each
- Walk - enrich 5–7 signals; auto-build smart lists for 5–7 micro-segments
- Run - keep segments live; move members as signals change; route each segment to the right play
Run a Field Marketing Event (Crawl • Walk • Run)
Run a Field Marketing Event (Crawl • Walk • Run)
Plan and deliver a 10–20 person dinner with clean logistics and fast follow-ups.
- Crawl - pick city/theme; draft invite + RSVP; create host brief and next-morning follow-ups
- Walk - build an RSVP page; send invites + reminders; track dietary notes; generate place cards
- Run - manage waitlist and comms; day-of check-in; send personalized recaps; tag CRM and roll up ROI
