80,000 Hours Brand Identity
A website-derived reference for 80,000 Hours: observed colors, typography, components, and assets extracted from http://80000hours.org/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#2EBDD1
Accent
#2EBDD1
Body Font
Proxima Nova
Heading
Proxima Nova
Color Palette
Brand palette extracted from http://80000hours.org/.
Typography
Each font links to its Google Fonts page where available.
primary
Proxima Nova
heading
Proxima Nova
museo-sans, Helvetica Neue, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using 80,000 Hours's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: Individuals seeking impactful careers
80,000 Hours Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is 80,000 Hours's primary brand color?
The website extraction recorded #2EBDD1 as the primary color for 80,000 Hours. This is an observed website value, not a verified official brand specification.
What font does 80,000 Hours use?
The extraction detected Proxima Nova as a primary typeface on http://80000hours.org/. Other pages or materials may use different fonts.
Does 80,000 Hours use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find 80,000 Hours's logo?
The logo asset recorded from http://80000hours.org/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://80000hours.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 80,000 Hours.
Methodology
Brand data on this page was extracted from http://80000hours.org/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by 80,000 Hours.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Proxima Nova",
"role": "body"
},
{
"family": "MUSEO Sans",
"role": "unknown"
}
],
"colors": {
"primary": "#2EBDD1",
"secondary": "#0AA9BF",
"accent": "#2EBDD1",
"background": "#FFFFFF",
"textPrimary": "#2A2E30",
"link": "#20727E"
},
"typography": {
"fontFamilies": {
"primary": "Proxima Nova",
"heading": "Proxima Nova"
},
"fontStacks": {
"heading": [
"museo-sans",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"proxima-nova",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"proxima-nova",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "48px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#2A2E30",
"borderColor": "#B1E1E4",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
},
"buttonPrimary": {
"background": "#2EBDD1",
"textColor": "#FFFFFF",
"borderColor": "#2EBDD1",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#298492",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/png;base64,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",
"favicon": "https://80000hours.org/favicon-152.png",
"ogImage": "https://80000hours.org/wp-content/uploads/2015/12/og-image1.jpg",
"logoHref": "https://80000hours.org/",
"logoAlt": "https://80000hours.org/80,000%20Hours"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name '80,000 Hours'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Get started",
"reasoning": "Button #0 ('Get started') is the primary CTA due to its vibrant brand color (#2EBDD1) and action-oriented text, making it the most prominent call-to-action on the page."
},
"secondary": {
"index": 20,
"text": "Read more",
"reasoning": "Button #2 ('Read more') is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a supportive action with less prominence."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "Individuals seeking impactful careers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name '80,000 Hours'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}