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Acolite Brand Identity

A website-derived reference for Acolite: observed colors, typography, components, and assets extracted from https://acolite.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#6B6375
Accent
#D4A017
Body Font
Roboto
Heading
Archivo

Color Palette

Brand palette extracted from https://acolite.ai/.

primary
#6B6375
rgb(107, 99, 117)
secondary
#334155
rgb(51, 65, 85)
accent
#D4A017
rgb(212, 160, 23)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#08060D
rgb(8, 6, 13)
link
#D4A017
rgb(212, 160, 23)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Archivo
Archivo, system-ui, Segoe UI, Roboto, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Acolite logo
Logo
Acolite favicon
Favicon
Acolite social image
Social Card

UI Components

Live previews rendered using Acolite's actual button styles.

input
background #FFFFFF textColor #08060D borderColor #E5E4E7 borderRadius 2px shadow none
buttonPrimary
background #D4A017 textColor #08060D borderRadius 2px shadow rgba(212, 160, 23, 0) 0px 0px 0px 0px
buttonSecondary
background transparent textColor #08060D borderColor #E5E4E7 borderRadius 7px shadow none

Brand Personality

Tone: professional Energy: medium Audience: contractors and construction professionals

Acolite Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Acolite's primary brand color?

The website extraction recorded #6B6375 as the primary color for Acolite. This is an observed website value, not a verified official brand specification.

What accent color does Acolite use?

The website extraction recorded #D4A017 as an accent color for Acolite. Check the source website or official brand guidelines before using it in new work.

What font does Acolite use?

The extraction detected Roboto for body text and Archivo for headings on https://acolite.ai/. Font usage and licensing should be checked with the source.

Does Acolite use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Acolite's logo?

The logo asset recorded from https://acolite.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://acolite.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Acolite.

Methodology

Brand data on this page was extracted from https://acolite.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Acolite.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Archivo",
      "role": "heading"
    },
    {
      "family": "Playfair Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#6B6375",
    "secondary": "#334155",
    "accent": "#D4A017",
    "background": "#FFFFFF",
    "textPrimary": "#08060D",
    "link": "#D4A017"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Archivo"
    },
    "fontStacks": {
      "heading": [
        "Archivo",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "54px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#08060D",
      "borderColor": "#E5E4E7",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D4A017",
      "textColor": "#08060D",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(212, 160, 23, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#08060D",
      "borderColor": "#E5E4E7",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://acolite.ai/logo.svg",
    "favicon": "https://acolite.ai/favicon.svg",
    "ogImage": "https://acolite.ai/og-image.jpg",
    "logoHref": "https://acolite.ai/",
    "logoAlt": "https://acolite.ai/Acolite"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has an alt text matching the brand name 'Acolite'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a quote →",
      "reasoning": "Button #0 'Request a quote →' uses the vibrant brand color #D4A017, making it the most prominent and action-oriented CTA on the page."
    },
    "secondary": {
      "index": 4,
      "text": "Meet the broker →",
      "reasoning": "Button #4 'Meet the broker →' has a transparent background, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "contractors and construction professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has an alt text matching the brand name 'Acolite'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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