Aella Brand Identity
A website-derived reference for Aella: observed colors, typography, components, and assets extracted from http://www.aellaapp.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://www.aellaapp.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Aella's actual button styles.
Brand Personality
Aella Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Aella's primary brand color?
The website extraction recorded #B8C6ED as the primary color for Aella. This is an observed website value, not a verified official brand specification.
What accent color does Aella use?
The website extraction recorded #2054D2 as an accent color for Aella. Check the source website or official brand guidelines before using it in new work.
What font does Aella use?
The extraction detected Helvetica Neue as a primary typeface on http://www.aellaapp.com/. Other pages or materials may use different fonts.
Does Aella use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFCF9. The current website may differ from this snapshot.
Where can I find Aella's logo?
The logo asset recorded from http://www.aellaapp.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://www.aellaapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aella.
Methodology
Brand data on this page was extracted from http://www.aellaapp.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Aella.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#B8C6ED",
"secondary": "#D2DDF6",
"accent": "#2054D2",
"background": "#FFFCF9",
"textPrimary": "#2054D2",
"link": "#2054D2"
},
"typography": {
"fontFamilies": {
"primary": "Helvetica Neue",
"heading": "Helvetica Neue"
},
"fontStacks": {
"heading": [
"upgrade",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"upgrade",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"upgrade",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "80px",
"h2": "80px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#2054D2",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#2054D2",
"borderColor": "#2054D2",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://aellaapp.com/icons/logo-main.svg",
"favicon": "https://aellaapp.com/favicon.ico",
"ogImage": "https://static.aellaapp.com/user_image/OPTIONB.png",
"logoHref": "https://aellaapp.com/",
"logoAlt": "https://aellaapp.com/aella-logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aella'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 8,
"text": "Download the App",
"reasoning": "Button #0 ('Download the App') uses the brand's vibrant blue color (#2054D2), which is consistent with the primary brand color and is action-oriented, making it the main CTA."
},
"secondary": {
"index": 15,
"text": "Learn more",
"reasoning": "Button #2 ('Learn more') has a transparent background with a blue border, making it a suitable secondary CTA as it contrasts with the primary button's filled background."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals looking for financial solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Aella'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}