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Amera Brand Identity

A website-derived reference for Amera: observed colors, typography, components, and assets extracted from https://amerahealthsolutions.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#16847D
Accent
#0000EE
Body Font
Source Sans 3
Heading
Playfair Display

Color Palette

Brand palette extracted from https://amerahealthsolutions.com/.

primary
#16847D
rgb(22, 132, 125)
accent
#0000EE
rgb(0, 0, 238)
background
#F7F6F3
rgb(247, 246, 243)
textPrimary
#1D2123
rgb(29, 33, 35)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Source Sans 3
Source Sans 3 Google Fonts →
heading
Playfair Display
Playfair Display Google Fonts →
Playfair Display, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Amera favicon
Favicon
Amera social image
Social Card

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals

Amera Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Amera's primary brand color?

The website extraction recorded #16847D as the primary color for Amera. This is an observed website value, not a verified official brand specification.

What accent color does Amera use?

The website extraction recorded #0000EE as an accent color for Amera. Check the source website or official brand guidelines before using it in new work.

What font does Amera use?

The extraction detected Source Sans 3 for body text and Playfair Display for headings on https://amerahealthsolutions.com/. Font usage and licensing should be checked with the source.

Does Amera use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F6F3. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://amerahealthsolutions.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amera.

Methodology

Brand data on this page was extracted from https://amerahealthsolutions.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Amera.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#16847D",
    "accent": "#0000EE",
    "background": "#F7F6F3",
    "textPrimary": "#1D2123",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": "https://framerusercontent.com/images/QktcUWqQSdPSKuoPoa1knpw9Os.svg",
    "ogImage": "https://framerusercontent.com/images/DHBrFj7ppZJ8b7jj1IpdX7szSE.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the candidate is small and located in the body, not the header. It does not match the favicon or provide a clear brand representation.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the candidate is small and located in the body, not the header. It does not match the favicon or provide a clear brand representation.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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