Home · Branding · Amplitude

Amplitude Brand Identity

A website-derived reference for Amplitude: observed colors, typography, components, and assets extracted from https://amplitude.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#BCD0FB

Accent

#1E61F0

Body Font

Gellix

Heading

Gellix

Color Palette

Brand palette extracted from https://amplitude.com/.

primary

#BCD0FB

rgb(188, 208, 251)

secondary

#E9EFFE

rgb(233, 239, 254)

accent

#1E61F0

rgb(30, 97, 240)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#1E61F0

rgb(30, 97, 240)

Typography

Each font links to its Google Fonts page where available.

primary

Gellix

Gellix Google Fonts →

heading

Gellix

Gellix Google Fonts →

Twemoji Country Flags, Gellix, Arial, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Amplitude's actual button styles.

buttonPrimary

background #000000 textColor #FFFFFF borderColor #000000 borderRadius 30px shadow none

buttonSecondary

background #FFFFFF textColor #171717 borderColor #FFFFFF borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: digital product teams and analysts

Amplitude Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: amplitude.com

Source: amplitude.com

Image: amplitude.com

Source: amplitude.com

Image: amplitude.com

Source: amplitude.com

Image: cdn.sanity.io

Source: amplitude.com

Image: cdn.sanity.io

Source: amplitude.com

Image: amplitude.com

Source: amplitude.com

Frequently Asked Questions

What is Amplitude's primary brand color?

The website extraction recorded #BCD0FB as the primary color for Amplitude. This is an observed website value, not a verified official brand specification.

What accent color does Amplitude use?

The website extraction recorded #1E61F0 as an accent color for Amplitude. Check the source website or official brand guidelines before using it in new work.

What font does Amplitude use?

The extraction detected Gellix as a primary typeface on https://amplitude.com/. Other pages or materials may use different fonts.

Does Amplitude use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Amplitude's logo?

The logo asset recorded from https://amplitude.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://amplitude.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amplitude.

Methodology

Brand data on this page was extracted from https://amplitude.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Amplitude.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/amplitude.json GET /branding/amplitude/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gellix",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BCD0FB",
    "secondary": "#E9EFFE",
    "accent": "#1E61F0",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1E61F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gellix",
      "heading": "Gellix"
    },
    "fontStacks": {
      "heading": [
        "Twemoji Country Flags",
        "Gellix",
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Twemoji Country Flags",
        "Gellix",
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "44px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://amplitude.com/nextjs-public/favicon/apple-touch-icon.png",
    "ogImage": "https://amplitude.com/nextjs-public/amplitude-default-seo.png",
    "logoHref": "https://amplitude.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 ('Get started') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the website."
    },
    "secondary": {
      "index": 3,
      "text": "Sign Up",
      "reasoning": "Button #2 ('Sign Up') serves as a secondary action with a contrasting light background, making it distinct from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital product teams and analysts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Amplitude Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Amplitude Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles