Home · Branding · Anthropic

Anthropic Brand Identity

A website-derived reference for Anthropic: observed colors, typography, components, and assets extracted from https://anthropic.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

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Primary

#C6613F

Accent

#D97757

Body Font

Georgia

Heading

Anthropic Serif

Color Palette

Brand palette extracted from https://anthropic.com/.

primary

#C6613F

rgb(198, 97, 63)

secondary

#3898EC

rgb(56, 152, 236)

accent

#D97757

rgb(217, 119, 87)

background

#F0EEE6

rgb(240, 238, 230)

textPrimary

#141413

rgb(20, 20, 19)

link

#D97757

rgb(217, 119, 87)

Typography

Each font links to its Google Fonts page where available.

primary

Georgia

heading

Anthropic Serif

Anthropic Sans, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Anthropic's actual button styles.

buttonPrimary

background #141413 textColor #FAF9F5 borderRadius 8px shadow none

buttonSecondary

background #FAF9F5 textColor #141413 borderColor #F0EEE6 borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: tech-savvy professionals

Anthropic Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: cdn.sanity.io

Source: anthropic.com

Image: cdn.sanity.io

Source: anthropic.com

Image: anthropic.com

Source: anthropic.com

Image: cdn.prod.website-files.com

Source: anthropic.com

Image: cdn.sanity.io

Source: anthropic.com

Frequently Asked Questions

What is Anthropic's primary brand color?

The website extraction recorded #C6613F as the primary color for Anthropic. This is an observed website value, not a verified official brand specification.

What accent color does Anthropic use?

The website extraction recorded #D97757 as an accent color for Anthropic. Check the source website or official brand guidelines before using it in new work.

What font does Anthropic use?

The extraction detected Georgia for body text and Anthropic Serif for headings on https://anthropic.com/. Font usage and licensing should be checked with the source.

Does Anthropic use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F0EEE6. The current website may differ from this snapshot.

Where can I find Anthropic's logo?

The logo asset recorded from https://anthropic.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://anthropic.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Anthropic.

Methodology

Brand data on this page was extracted from https://anthropic.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Anthropic.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/anthropic.json GET /branding/anthropic/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Anthropic Serif",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "body"
    },
    {
      "family": "Anthropic Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C6613F",
    "secondary": "#3898EC",
    "accent": "#D97757",
    "background": "#F0EEE6",
    "textPrimary": "#141413",
    "link": "#D97757"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Georgia",
      "heading": "Anthropic Serif"
    },
    "fontStacks": {
      "heading": [
        "Anthropic Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Anthropic Serif",
        "Georgia",
        "sans-serif"
      ],
      "paragraph": [
        "Anthropic Serif",
        "Georgia",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "96px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#141413",
      "textColor": "#FAF9F5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAF9F5",
      "textColor": "#141413",
      "borderColor": "#F0EEE6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/681d52619fec35886a7f1a70_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/68309ab48369f7ad9b4a40e1_open-graph.jpg",
    "logoHref": "https://www.anthropic.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Claude",
      "reasoning": "Button #0 'Try Claude' is likely the primary CTA due to its action-oriented text and distinct dark background, which stands out as a primary action."
    },
    "secondary": {
      "index": 5,
      "text": "Continue reading",
      "reasoning": "Button #5 'Continue reading' has a different background color (#FAF9F5) and serves as a secondary action, making it suitable as the secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Anthropic Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Anthropic Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles