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ApolloShield Brand Identity

A website-derived reference for ApolloShield: observed colors, typography, components, and assets extracted from https://www.apolloshield.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#F05F40
Accent
#222222
Body Font
Helvetica Neue
Heading
Merriweather

Color Palette

Brand palette extracted from https://www.apolloshield.com/.

primary
#F05F40
rgb(240, 95, 64)
secondary
#3C763D
rgb(60, 118, 61)
accent
#222222
rgb(34, 34, 34)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#222222
rgb(34, 34, 34)
link
#337AB7
rgb(51, 122, 183)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue
heading
Merriweather
Merriweather Google Fonts →
Open Sans, Helvetica Neue, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

ApolloShield logo
Logo
ApolloShield favicon
Favicon

UI Components

Live previews rendered using ApolloShield's actual button styles.

buttonPrimary
background #222222 textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #555555 textColor #FFFFFF borderRadius 300px shadow none

Brand Personality

Tone: professional Energy: medium Audience: security professionals and organizations

ApolloShield Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is ApolloShield's primary brand color?

The website extraction recorded #F05F40 as the primary color for ApolloShield. This is an observed website value, not a verified official brand specification.

What accent color does ApolloShield use?

The website extraction recorded #222222 as an accent color for ApolloShield. Check the source website or official brand guidelines before using it in new work.

What font does ApolloShield use?

The extraction detected Helvetica Neue for body text and Merriweather for headings on https://www.apolloshield.com/. Font usage and licensing should be checked with the source.

Does ApolloShield use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find ApolloShield's logo?

The logo asset recorded from https://www.apolloshield.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.apolloshield.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ApolloShield.

Methodology

Brand data on this page was extracted from https://www.apolloshield.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by ApolloShield.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Merriweather",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F05F40",
    "secondary": "#3C763D",
    "accent": "#222222",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#337AB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Merriweather"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Merriweather",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Merriweather",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "30px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#222222",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#555555",
      "textColor": "#FFFFFF",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.apolloshield.com/img/apollo-logo-transparent.png",
    "favicon": "https://www.apolloshield.com/favicon.ico",
    "logoHref": "https://www.apolloshield.com/#page-top",
    "logoAlt": "https://www.apolloshield.com/logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is the main logo users see.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #9 has a dark background (#222222) with white text, making it stand out as a primary CTA. The text 'Book a Demo' is action-oriented, aligning with typical primary CTA functions."
    },
    "secondary": {
      "index": 15,
      "text": "Explore Concept of Operation",
      "reasoning": "Button #2 has a neutral background (#555555) and complements the primary button by offering a different action ('Explore Concept of Operation'). It is from a different color group than the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "security professionals and organizations"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page title. It is the main logo users see.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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