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Asher Bio Brand Identity

A website-derived reference for Asher Bio: observed colors, typography, components, and assets extracted from https://www.asherbio.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#BF1A88
Accent
#2E2E60
Body Font
Montserrat
Heading
Montserrat

Color Palette

Brand palette extracted from https://www.asherbio.com/.

primary
#BF1A88
rgb(191, 26, 136)
secondary
#2E2E60
rgb(46, 46, 96)
accent
#2E2E60
rgb(46, 46, 96)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1F1F5B
rgb(31, 31, 91)
link
#1F1F5B
rgb(31, 31, 91)

Typography

Each font links to its Google Fonts page where available.

primary
Montserrat
heading
Montserrat
Montserrat, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Asher Bio logo
Logo
Asher Bio favicon
Favicon
Asher Bio social image
Social Card

UI Components

Live previews rendered using Asher Bio's actual button styles.

buttonPrimary
background #2E2E60 textColor #FFFFFF borderColor #D25C84 borderRadius 20px shadow rgb(214, 136, 162) 0px 0px 10px 0px, rgb(214, 136, 162) 0px 0px 8px 0px inset
buttonSecondary
background transparent textColor #FFFFFF borderColor #D25C84 borderRadius 20px shadow rgb(214, 136, 162) 0px 0px 10px 0px, rgb(214, 136, 162) 0px 0px 8px 0px inset

Brand Personality

Tone: professional Energy: medium Audience: biotechnology professionals and researchers

Asher Bio Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Asher Bio's primary brand color?

The website extraction recorded #BF1A88 as the primary color for Asher Bio. This is an observed website value, not a verified official brand specification.

What accent color does Asher Bio use?

The website extraction recorded #2E2E60 as an accent color for Asher Bio. Check the source website or official brand guidelines before using it in new work.

What font does Asher Bio use?

The extraction detected Montserrat as a primary typeface on https://www.asherbio.com/. Other pages or materials may use different fonts.

Does Asher Bio use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Asher Bio's logo?

The logo asset recorded from https://www.asherbio.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.asherbio.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Asher Bio.

Methodology

Brand data on this page was extracted from https://www.asherbio.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Asher Bio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BF1A88",
    "secondary": "#2E2E60",
    "accent": "#2E2E60",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F5B",
    "link": "#1F1F5B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2E2E60",
      "textColor": "#FFFFFF",
      "borderColor": "#D25C84",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "rgb(214, 136, 162) 0px 0px 10px 0px, rgb(214, 136, 162) 0px 0px 8px 0px inset"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#D25C84",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "rgb(214, 136, 162) 0px 0px 10px 0px, rgb(214, 136, 162) 0px 0px 8px 0px inset"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://asherbio.com/wp-content/themes/illumin8/images/favicon.png",
    "ogImage": "https://asherbio.com/wp-content/uploads/2021/03/home-page-card-Asher-032221.jpg",
    "logoHref": "https://asherbio.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Asher Bio'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "JOIN US",
      "reasoning": "Button #0 ('JOIN US') uses a vibrant brand color (#2E2E60) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "LEARN MORE ABOUT IL-2",
      "reasoning": "Button #2 ('LEARN MORE ABOUT IL-2') is transparent with a border, making it a suitable secondary CTA with a different color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Asher Bio'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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