Avery Brand Identity
A website-derived reference for Avery: observed colors, typography, components, and assets extracted from https://callavery.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://callavery.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Avery's actual button styles.
Brand Personality
Avery Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Avery's primary brand color?
The website extraction recorded #164951 as the primary color for Avery. This is an observed website value, not a verified official brand specification.
What accent color does Avery use?
The website extraction recorded #2C9C88 as an accent color for Avery. Check the source website or official brand guidelines before using it in new work.
What font does Avery use?
The extraction detected Instrument Sans for body text and gascogneSerial for headings on https://callavery.com/. Font usage and licensing should be checked with the source.
Does Avery use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FAF7F4. The current website may differ from this snapshot.
Where can I find Avery's logo?
The logo asset recorded from https://callavery.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://callavery.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avery.
Methodology
Brand data on this page was extracted from https://callavery.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Avery.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Instrument Sans",
"role": "body"
},
{
"family": "gascogneSerial",
"role": "heading"
}
],
"colors": {
"primary": "#164951",
"secondary": "#FC9082",
"accent": "#2C9C88",
"background": "#FAF7F4",
"textPrimary": "#062A2F",
"link": "#062A2F"
},
"typography": {
"fontFamilies": {
"primary": "Instrument Sans",
"heading": "gascogneSerial"
},
"fontStacks": {
"heading": [
"gascogneSerial",
"system-ui",
"sans-serif"
],
"body": [
"Instrument Sans",
"system-ui",
"sans-serif"
],
"paragraph": [
"Instrument Sans",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "60px",
"h2": "48px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FBF8F5",
"textColor": "#FFFFFF",
"borderColor": "#FBF9F6",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FC9082",
"textColor": "#062A2F",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
},
"buttonSecondary": {
"background": "#2C9C88",
"textColor": "#FFFFFF",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://averyiq.com/avery-full-inverse.svg",
"favicon": "https://averyiq.com/favicon.ico?favicon.0e8_vkkv63vy9.ico",
"ogImage": "https://averyiq.com/og-image-avery.jpg",
"logoHref": "https://averyiq.com/",
"logoAlt": "https://averyiq.com/Avery"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avery'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started",
"reasoning": "Button #0 with text 'Get Started' uses a vibrant brand color (#FC9082) and action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 2,
"text": "Subscribe",
"reasoning": "Button #3 'Subscribe' uses a different vibrant color (#2C9C88) and serves as a secondary action, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "property managers and real estate professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avery'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}