Bayes Impact Brand Identity
A website-derived reference for Bayes Impact: observed colors, typography, components, and assets extracted from http://bayesimpact.org/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://bayesimpact.org/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Bayes Impact's actual button styles.
Brand Personality
Bayes Impact Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Bayes Impact's primary brand color?
The website extraction recorded #DBCCAF as the primary color for Bayes Impact. This is an observed website value, not a verified official brand specification.
What accent color does Bayes Impact use?
The website extraction recorded #EEBEFA as an accent color for Bayes Impact. Check the source website or official brand guidelines before using it in new work.
What font does Bayes Impact use?
The extraction detected Inter for body text and Kaisei Decol for headings on http://bayesimpact.org/. Font usage and licensing should be checked with the source.
Does Bayes Impact use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Bayes Impact's logo?
The logo asset recorded from http://bayesimpact.org/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://bayesimpact.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bayes Impact.
Methodology
Brand data on this page was extracted from http://bayesimpact.org/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Bayes Impact.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Kaisei Decol",
"role": "heading"
}
],
"colors": {
"primary": "#DBCCAF",
"secondary": "#4635FF",
"accent": "#EEBEFA",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#EEBEFA"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Kaisei Decol"
},
"fontStacks": {
"heading": [
"TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Times New Roman"
],
"paragraph": [
"TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "48px",
"body": "48px"
}
},
"spacing": {
"baseUnit": 10,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#495057",
"borderColor": "#C4C4C4",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "18px",
"borderRadiusCorners": {
"topLeft": "18px",
"topRight": "18px",
"bottomRight": "18px",
"bottomLeft": "18px"
},
"shadow": "rgba(0, 0, 0, 0.27) 0px 5px 13px 0px"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "18px",
"borderRadiusCorners": {
"topLeft": "18px",
"topRight": "18px",
"bottomRight": "18px",
"bottomLeft": "18px"
},
"shadow": "rgba(0, 0, 0, 0.19) 0px 3px 7px 0px"
}
},
"images": {
"logo": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/msmjmsc2w17022pf.png?w=150&dpr=2",
"favicon": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/y0df3zwx83vfsp1e.svg?w=32&h=32",
"ogImage": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/c2msxgjshr2yevo5.png?w=1200&h=630&fit=crop",
"logoHref": "https://www.bayesimpact.org/",
"logoAlt": "https://www.bayesimpact.org/bi-colors2.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bayes Impact'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Sign Up",
"reasoning": "Button #2 with text 'Sign Up' is the primary CTA due to its action-oriented text and distinct white background, making it stand out as a call-to-action."
},
"secondary": {
"index": 3,
"text": "Learn more about Impulse",
"reasoning": "Button #3 with text 'Learn more about Impulse' serves as a secondary action with a different dark background, providing additional information."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "non-profit organizations and social impact sectors"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Bayes Impact'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}