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Beanstalk Brand Identity

A website-derived reference for Beanstalk: observed colors, typography, components, and assets extracted from http://beanstalk.farm/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#64705C
Accent
#CBE765
Body Font
Inter
Heading
DM Serif Display

Color Palette

Brand palette extracted from http://beanstalk.farm/.

primary
#64705C
rgb(100, 112, 92)
secondary
#CBE765
rgb(203, 231, 101)
accent
#CBE765
rgb(203, 231, 101)
background
#F4F4EC
rgb(244, 244, 236)
textPrimary
#2E3B26
rgb(46, 59, 38)
link
#2E3B26
rgb(46, 59, 38)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
DM Serif Display
DM Serif Display Google Fonts →
DM Serif Display, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Beanstalk favicon
Favicon
Beanstalk social image
Social Card

UI Components

Live previews rendered using Beanstalk's actual button styles.

buttonPrimary
background #CBE765 textColor #2E3B26 borderColor #CBD1C7 borderRadius 33554400px shadow none
buttonSecondary
background #2E3B26 textColor #FFFFFF borderColor #F7F7F2 borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: medium Audience: investors and partners

Beanstalk Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Beanstalk's primary brand color?

The website extraction recorded #64705C as the primary color for Beanstalk. This is an observed website value, not a verified official brand specification.

What accent color does Beanstalk use?

The website extraction recorded #CBE765 as an accent color for Beanstalk. Check the source website or official brand guidelines before using it in new work.

What font does Beanstalk use?

The extraction detected Inter for body text and DM Serif Display for headings on http://beanstalk.farm/. Font usage and licensing should be checked with the source.

Does Beanstalk use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F4F4EC. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from http://beanstalk.farm/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Beanstalk.

Methodology

Brand data on this page was extracted from http://beanstalk.farm/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Beanstalk.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Serif Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#64705C",
    "secondary": "#CBE765",
    "accent": "#CBE765",
    "background": "#F4F4EC",
    "textPrimary": "#2E3B26",
    "link": "#2E3B26"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Serif Display"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Display",
        "serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CBE765",
      "textColor": "#2E3B26",
      "borderColor": "#CBD1C7",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2E3B26",
      "textColor": "#FFFFFF",
      "borderColor": "#F7F7F2",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "favicon": "https://beanstalk.farm/attached_assets/Favicon%20blue%20white_1764614458040.png",
    "ogImage": "https://beanstalk.farm/attached_assets/image_1764615138760.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates clearly represent the Beanstalk brand as inferred from the URL. The candidates appear to be partner or certification logos.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Partner with Beanstalk",
      "reasoning": "Button #3 'Partner with Beanstalk' uses the vibrant green color #CBE765, which aligns with the brand's accent color and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Investor Information",
      "reasoning": "Button #5 'Investor Information' uses a different vibrant color #2E3B26, making it suitable as a secondary CTA due to its distinct color and informative nature."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "investors and partners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates clearly represent the Beanstalk brand as inferred from the URL. The candidates appear to be partner or certification logos.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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