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borong Brand Identity

A website-derived reference for borong: observed colors, typography, components, and assets extracted from https://www.borong.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FF8500
Accent
#524583
Body Font
ui-sans-serif
Heading
ui-sans-serif

Color Palette

Brand palette extracted from https://www.borong.com/.

primary
#FF8500
rgb(255, 133, 0)
secondary
#DCFCE7
rgb(220, 252, 231)
accent
#524583
rgb(82, 69, 131)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#333333
rgb(51, 51, 51)
link
#524583
rgb(82, 69, 131)

Typography

Each font links to its Google Fonts page where available.

primary
ui-sans-serif
ui-sans-serif Google Fonts →
heading
ui-sans-serif
ui-sans-serif Google Fonts →
ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

borong favicon
Favicon

UI Components

Live previews rendered using borong's actual button styles.

buttonPrimary
background #524583 textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #DCFCE7 textColor #000000 borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

Tone: professional Energy: medium Audience: business professionals

borong Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is borong's primary brand color?

The website extraction recorded #FF8500 as the primary color for borong. This is an observed website value, not a verified official brand specification.

What accent color does borong use?

The website extraction recorded #524583 as an accent color for borong. Check the source website or official brand guidelines before using it in new work.

What font does borong use?

The extraction detected ui-sans-serif as a primary typeface on https://www.borong.com/. Other pages or materials may use different fonts.

Does borong use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.borong.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by borong.

Methodology

Brand data on this page was extracted from https://www.borong.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by borong.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 61
    },
    {
      "family": "system-ui",
      "count": 61
    },
    {
      "family": "sans-serif",
      "count": 61
    },
    {
      "family": "Apple Color Emoji",
      "count": 61
    },
    {
      "family": "Segoe UI Emoji",
      "count": 61
    },
    {
      "family": "Segoe UI Symbol",
      "count": 61
    },
    {
      "family": "Noto Color Emoji",
      "count": 61
    }
  ],
  "colors": {
    "primary": "#FF8500",
    "secondary": "#DCFCE7",
    "accent": "#524583",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#524583"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "54px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#524583",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DCFCE7",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "favicon": "https://borong.com/images/logos/borong.svg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. The only candidate is invisible and likely a UI icon.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Retailers",
      "reasoning": "Button #1 uses the vibrant brand color #524583, which aligns with the site's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Chat with us!",
      "reasoning": "Button #0 has a different background color (#DCFCE7) and serves as a secondary action with supportive text 'Chat with us!'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. The only candidate is invisible and likely a UI icon.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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