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Breadfast Brand Identity

A website-derived reference for Breadfast: observed colors, typography, components, and assets extracted from https://www.breadfast.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#AA0082
Accent
#AA0082
Body Font
Work Sans
Heading
Cairo

Color Palette

Brand palette extracted from https://www.breadfast.com/.

primary
#AA0082
rgb(170, 0, 130)
secondary
#EDFFEF
rgb(237, 255, 239)
accent
#AA0082
rgb(170, 0, 130)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#A80080
rgb(168, 0, 128)

Typography

Each font links to its Google Fonts page where available.

primary
Work Sans
heading
Cairo
Faro-DisplayLucky, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Breadfast logo
Logo
Breadfast favicon
Favicon
Breadfast social image
Social Card

UI Components

Live previews rendered using Breadfast's actual button styles.

buttonPrimary
background #AA0082 textColor #FFFFFF borderColor #AA0082 borderRadius 8px shadow none
buttonSecondary
background #F3F4F5 textColor #A3007C borderColor #A3007C borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: urban consumers looking for convenience

Breadfast Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Breadfast's primary brand color?

The website extraction recorded #AA0082 as the primary color for Breadfast. This is an observed website value, not a verified official brand specification.

What font does Breadfast use?

The extraction detected Work Sans for body text and Cairo for headings on https://www.breadfast.com/. Font usage and licensing should be checked with the source.

Does Breadfast use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Breadfast's logo?

The logo asset recorded from https://www.breadfast.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.breadfast.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Breadfast.

Methodology

Brand data on this page was extracted from https://www.breadfast.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Breadfast.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Cairo",
      "role": "heading"
    },
    {
      "family": "Faro-BoldLucky",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#AA0082",
    "secondary": "#EDFFEF",
    "accent": "#AA0082",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#A80080"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Cairo"
    },
    "fontStacks": {
      "heading": [
        "Faro-DisplayLucky",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "Cairo",
        "sans-serif"
      ],
      "paragraph": [
        "Faro-RegularSad",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#AA0082",
      "textColor": "#FFFFFF",
      "borderColor": "#AA0082",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F4F5",
      "textColor": "#A3007C",
      "borderColor": "#A3007C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.breadfast.com/wp-content/themes/breadfast/website/images/breadfast-brand.svg",
    "favicon": "https://www.breadfast.com/wp-content/themes/breadfast/assets/img/b-fav.png",
    "ogImage": "https://s3-eu-west-1.amazonaws.com/breadfast-prod/wp-content/uploads/2020/12/Screen-Shot-2020-12-03-at-1.20.53-AM.png",
    "logoHref": "https://www.breadfast.com/",
    "logoAlt": "https://www.breadfast.com/Breadfast,%20Better%20not%20Bitter!"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Breadfast'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Explore Breadfast",
      "reasoning": "Button #0 uses the brand's primary color (#AA0082) and has action-oriented text ('Explore Breadfast'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Find your chef",
      "reasoning": "Button #1 has a different background color (#F3F4F5) and serves as a secondary action ('Find your chef'), fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban consumers looking for convenience"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Breadfast'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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