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Candle Brand Identity

A website-derived reference for Candle: observed colors, typography, components, and assets extracted from https://www.trycandle.app/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9CA3AF
Accent
#4A2F03
Body Font
Avenir
Heading
Charter

Color Palette

Brand palette extracted from https://www.trycandle.app/.

primary
#9CA3AF
rgb(156, 163, 175)
secondary
#132132
rgb(19, 33, 50)
accent
#4A2F03
rgb(74, 47, 3)
background
#000000
rgb(0, 0, 0)
textPrimary
#FFFFFF
rgb(255, 255, 255)
link
#4A2F03
rgb(74, 47, 3)

Typography

Each font links to its Google Fonts page where available.

primary
Avenir
heading
Charter
Charter, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Candle social image
Social Card

UI Components

Live previews rendered using Candle's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderColor #CCCCCC borderRadius 9999px shadow none
buttonSecondary
background #0D0D0D textColor #FFFFFF borderColor #262626 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: couples and young adults

Candle Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Candle's primary brand color?

The website extraction recorded #9CA3AF as the primary color for Candle. This is an observed website value, not a verified official brand specification.

What accent color does Candle use?

The website extraction recorded #4A2F03 as an accent color for Candle. Check the source website or official brand guidelines before using it in new work.

What font does Candle use?

The extraction detected Avenir for body text and Charter for headings on https://www.trycandle.app/. Font usage and licensing should be checked with the source.

Does Candle use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.trycandle.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Candle.

Methodology

Brand data on this page was extracted from https://www.trycandle.app/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Candle.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    },
    {
      "family": "Charter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#132132",
    "accent": "#4A2F03",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#4A2F03"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Charter"
    },
    "fontStacks": {
      "heading": [
        "Charter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Avenir",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#CCCCCC",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D0D",
      "textColor": "#FFFFFF",
      "borderColor": "#262626",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "ogImage": "https://www.trycandle.app/opengraph-image.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get the app",
      "reasoning": "Button #0 with the text 'Get the app' is the primary CTA due to its action-oriented text and prominent placement. It is designed to encourage users to download the app, which is a key action for the site."
    },
    "secondary": {
      "index": 2,
      "text": "Backed by Y Combinator",
      "reasoning": "Button #2 with the text 'Backed by Y Combinator' serves as a secondary button. It has a different background color (#0D0D0D) and provides additional credibility information rather than a direct call to action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "couples and young adults"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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