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ClassDojo Brand Identity

A website-derived reference for ClassDojo: observed colors, typography, components, and assets extracted from http://www.classdojo.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#7D40FF
Accent
#7D40FF
Body Font
Roboto
Heading
Ginto

Color Palette

Brand palette extracted from http://www.classdojo.com/.

primary
#7D40FF
rgb(125, 64, 255)
secondary
#EBF2FF
rgb(235, 242, 255)
accent
#7D40FF
rgb(125, 64, 255)
background
#F7F8FF
rgb(247, 248, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#2C2A50
rgb(44, 42, 80)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Ginto
Melun, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

ClassDojo logo
Logo
ClassDojo favicon
Favicon
ClassDojo social image
Social Card

UI Components

Live previews rendered using ClassDojo's actual button styles.

buttonPrimary
background #7D40FF textColor #000000 borderRadius 40px shadow none
buttonSecondary
background #FFFFFF textColor #2C2A50 borderColor #EAECF5 borderRadius 24px shadow rgba(37, 61, 229, 0) 0px 0px 0px 0px

Brand Personality

Tone: playful Energy: medium Audience: teachers, parents, and students

ClassDojo Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is ClassDojo's primary brand color?

The website extraction recorded #7D40FF as the primary color for ClassDojo. This is an observed website value, not a verified official brand specification.

What font does ClassDojo use?

The extraction detected Roboto for body text and Ginto for headings on http://www.classdojo.com/. Font usage and licensing should be checked with the source.

Does ClassDojo use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F8FF. The current website may differ from this snapshot.

Where can I find ClassDojo's logo?

The logo asset recorded from http://www.classdojo.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.classdojo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ClassDojo.

Methodology

Brand data on this page was extracted from http://www.classdojo.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by ClassDojo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ginto",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Melun",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#7D40FF",
    "secondary": "#EBF2FF",
    "accent": "#7D40FF",
    "background": "#F7F8FF",
    "textPrimary": "#000000",
    "link": "#2C2A50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Ginto"
    },
    "fontStacks": {
      "heading": [
        "Melun",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Ginto",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Ginto",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "66px",
      "h2": "26px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "30px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7D40FF",
      "textColor": "#000000",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2C2A50",
      "borderColor": "#EAECF5",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(37, 61, 229, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://static.classdojo.com/img/classdojo-logo.svg",
    "favicon": "https://www.classdojo.com/favicon.svg",
    "ogImage": "https://static.classdojo.com/img/fb-og-image.png",
    "logoHref": "https://www.classdojo.com/",
    "logoAlt": "https://www.classdojo.com/ClassDojo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClassDojo'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its vibrant brand color (#7D40FF) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Teacher",
      "reasoning": "Button #5 with text 'Teacher' is selected as secondary because it has a different background color (#FFFFFF) and serves as a secondary action option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "teachers, parents, and students"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClassDojo'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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