Codecademy Brand Identity
A website-derived reference for Codecademy: observed colors, typography, components, and assets extracted from http://codecademy.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#10162F
Accent
#FFD300
Body Font
Apercu
Heading
Apercu
Color Palette
Brand palette extracted from http://codecademy.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Apercu
heading
Apercu
Apercu, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Codecademy's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: aspiring coders and tech learners
Codecademy Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Codecademy's primary brand color?
The website extraction recorded #10162F as the primary color for Codecademy. This is an observed website value, not a verified official brand specification.
What accent color does Codecademy use?
The website extraction recorded #FFD300 as an accent color for Codecademy. Check the source website or official brand guidelines before using it in new work.
What font does Codecademy use?
The extraction detected Apercu as a primary typeface on http://codecademy.com/. Other pages or materials may use different fonts.
Does Codecademy use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Codecademy's logo?
The logo asset recorded from http://codecademy.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://codecademy.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Codecademy.
Methodology
Brand data on this page was extracted from http://codecademy.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Codecademy.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Apercu",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Ubuntu",
"role": "body"
},
{
"family": "Cantarell",
"role": "body"
},
{
"family": "Fira Sans",
"role": "body"
}
],
"colors": {
"primary": "#10162F",
"secondary": "#3A10E5",
"accent": "#FFD300",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#FFD300"
},
"typography": {
"fontFamilies": {
"primary": "Apercu",
"heading": "Apercu"
},
"fontStacks": {
"heading": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Apercu",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Fira Sans",
"Droid Sans",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "76px",
"h2": "22px",
"body": "26px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#0A0A0A",
"textColor": "#FFFFFF",
"borderColor": "#333333",
"borderRadius": "16px",
"borderRadiusCorners": {
"topLeft": "16px",
"topRight": "16px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FFD300",
"textColor": "#10162F",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#10162F",
"borderColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://www.codecademy.com/favicon.ico",
"ogImage": "https://images.codecademy.com/social/logo-codecademy-social.png",
"logoHref": "https://www.codecademy.com/",
"logoAlt": "https://www.codecademy.com/Codecademy%20Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Codecademy'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "More ways to sign up",
"reasoning": "Button #0 uses a vibrant brand color (#FFD300) which is typically used for primary CTAs. The text 'More ways to sign up' suggests an action-oriented purpose."
},
"secondary": {
"index": 1,
"text": "GoogleSign up with Google",
"reasoning": "Button #1 has a white background, making it less prominent than the primary button. It serves as a secondary option with a specific sign-up method."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "aspiring coders and tech learners"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Codecademy'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}