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Cumulus Labs Brand Identity

A website-derived reference for Cumulus Labs: observed colors, typography, components, and assets extracted from https://cumuluslabs.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9CA3AF
Accent
#053827
Body Font
Helvetica Now Text
Heading
Helvetica Now Text

Color Palette

Brand palette extracted from https://cumuluslabs.io/.

primary
#9CA3AF
rgb(156, 163, 175)
secondary
#0E4F26
rgb(14, 79, 38)
accent
#053827
rgb(5, 56, 39)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#053827
rgb(5, 56, 39)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Now Text
Helvetica Now Text Google Fonts →
heading
Helvetica Now Text
Helvetica Now Text Google Fonts →
Helvetica Now Text, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Cumulus Labs favicon
Favicon
Cumulus Labs social image
Social Card

UI Components

Live previews rendered using Cumulus Labs's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech professionals

Cumulus Labs Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Cumulus Labs's primary brand color?

The website extraction recorded #9CA3AF as the primary color for Cumulus Labs. This is an observed website value, not a verified official brand specification.

What accent color does Cumulus Labs use?

The website extraction recorded #053827 as an accent color for Cumulus Labs. Check the source website or official brand guidelines before using it in new work.

What font does Cumulus Labs use?

The extraction detected Helvetica Now Text as a primary typeface on https://cumuluslabs.io/. Other pages or materials may use different fonts.

Does Cumulus Labs use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://cumuluslabs.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cumulus Labs.

Methodology

Brand data on this page was extracted from https://cumuluslabs.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cumulus Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Now Text",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#0E4F26",
    "accent": "#053827",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#053827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now Text",
      "heading": "Helvetica Now Text"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "136px",
      "h2": "136px",
      "body": "31.875px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cumuluslabs.io/cumulus-logo/Cumulus-White.svg",
    "ogImage": "https://cumuluslabs.io/opengraph-image.png?opengraph-image.e328a2ae.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates clearly represent 'Cumulus Labs' as the main brand logo. The candidates appear to be partner or client logos.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Ion Router",
      "reasoning": "The button 'Try Ion Router' is the only button available and serves as the primary call-to-action with action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates clearly represent 'Cumulus Labs' as the main brand logo. The candidates appear to be partner or client logos.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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