Home · Branding · Daily

Daily Brand Identity

A website-derived reference for Daily: observed colors, typography, components, and assets extracted from https://daily.co/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#E96645
Accent
#000000
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://daily.co/.

primary
#E96645
rgb(233, 102, 69)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#000000
rgb(0, 0, 0)
background
#F4F5F6
rgb(244, 245, 246)
textPrimary
#161618
rgb(22, 22, 24)
link
#6B7280
rgb(107, 114, 128)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
DM Sans Google Fonts →
heading
DM Sans
DM Sans Google Fonts →
__DM_Sans_0d7163, __DM_Sans_Fallback_0d7163
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Daily logo
Logo
Daily favicon
Favicon
Daily social image
Social Card

UI Components

Live previews rendered using Daily's actual button styles.

buttonPrimary
background #000000 textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #FCFCFC textColor #000000 borderColor #9CA3AF borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers

Daily Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Daily brand asset featured on docs.daily.co
Image: docs.daily.co
Source: docs.daily.co
Daily brand asset featured on daily.co
Image: storage.ghost.io
Source: daily.co
Daily brand asset featured on daily.co
Image: daily.co
Source: daily.co
Daily brand asset featured on docs.daily.co
Image: docs.daily.co
Source: docs.daily.co
Daily brand asset featured on daily.co
Image: storage.ghost.io
Source: daily.co
Daily brand asset featured on docs.daily.co
Image: docs.daily.co
Source: docs.daily.co

Frequently Asked Questions

What is Daily's primary brand color?

The website extraction recorded #E96645 as the primary color for Daily. This is an observed website value, not a verified official brand specification.

What accent color does Daily use?

The website extraction recorded #000000 as an accent color for Daily. Check the source website or official brand guidelines before using it in new work.

What font does Daily use?

The extraction detected DM Sans as a primary typeface on https://daily.co/. Other pages or materials may use different fonts.

Does Daily use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F4F5F6. The current website may differ from this snapshot.

Where can I find Daily's logo?

The logo asset recorded from https://daily.co/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://daily.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Daily.

Methodology

Brand data on this page was extracted from https://daily.co/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Daily.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/daily.json GET /branding/daily/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E96645",
    "secondary": "#9CA3AF",
    "accent": "#000000",
    "background": "#F4F5F6",
    "textPrimary": "#161618",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "__DM_Sans_0d7163",
        "__DM_Sans_Fallback_0d7163"
      ],
      "body": [
        "__DM_Sans_0d7163",
        "__DM_Sans_Fallback_0d7163"
      ],
      "paragraph": [
        "__DM_Sans_0d7163",
        "__DM_Sans_Fallback_0d7163"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "18px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFC",
      "textColor": "#000000",
      "borderColor": "#9CA3AF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.daily.co/icon.png?f3744eedef690723",
    "ogImage": "https://www.daily.co/opengraph-image.jpg?710007f3feabfb5c",
    "logoHref": "https://www.daily.co/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and links to the homepage, matching the brand 'Daily'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started for free",
      "reasoning": "Button #0 ('Get started for free') is the primary CTA due to its action-oriented text and dark background color (#000000), which stands out prominently against the page's light color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "See our pricing",
      "reasoning": "Button #5 ('See our pricing') is selected as the secondary CTA because it has a different background color (#FCFCFC) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and links to the homepage, matching the brand 'Daily'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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