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Deako Brand Identity

A website-derived reference for Deako: observed colors, typography, components, and assets extracted from https://www.deako.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#18012C
Accent
#C3D3D7
Body Font
Aeonik Pro
Heading
Aeonik

Color Palette

Brand palette extracted from https://www.deako.com/.

primary
#18012C
rgb(24, 1, 44)
secondary
#0056FF
rgb(0, 86, 255)
accent
#C3D3D7
rgb(195, 211, 215)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#454F5B
rgb(69, 79, 91)

Typography

Each font links to its Google Fonts page where available.

primary
Aeonik Pro
heading
Aeonik
Aeonik
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Deako logo
Logo
Deako favicon
Favicon

UI Components

Live previews rendered using Deako's actual button styles.

buttonPrimary
background #C3D3D7 textColor #1D1D1D borderRadius 6px shadow none
buttonSecondary
background #000000 textColor #FFFFFF borderColor #1D1D1D borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: homeowners interested in smart lighting solutions

Deako Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Deako's primary brand color?

The website extraction recorded #18012C as the primary color for Deako. This is an observed website value, not a verified official brand specification.

What accent color does Deako use?

The website extraction recorded #C3D3D7 as an accent color for Deako. Check the source website or official brand guidelines before using it in new work.

What font does Deako use?

The extraction detected Aeonik Pro for body text and Aeonik for headings on https://www.deako.com/. Font usage and licensing should be checked with the source.

Does Deako use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Deako's logo?

The logo asset recorded from https://www.deako.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.deako.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Deako.

Methodology

Brand data on this page was extracted from https://www.deako.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Deako.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aeonik",
      "role": "heading"
    },
    {
      "family": "Aeonik Pro",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "unknown"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#18012C",
    "secondary": "#0056FF",
    "accent": "#C3D3D7",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#454F5B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aeonik Pro",
      "heading": "Aeonik"
    },
    "fontStacks": {
      "heading": [
        "Aeonik"
      ],
      "body": [
        "Lato",
        "Aeonik"
      ],
      "paragraph": [
        "Aeonik"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "100px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C3D3D7",
      "textColor": "#1D1D1D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#1D1D1D",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.deako.com/wp-content/uploads/2025/01/logo-white.svg",
    "favicon": "https://cdn.deako.com/wp-content/uploads/2025/03/Favicon-512x512-1.svg",
    "logoHref": "https://www.deako.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deako'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Explore all products",
      "reasoning": "Button #8 has a distinct text 'Explore all products' and a unique blue background (#C3D3D7), making it stand out as a primary CTA compared to the repetitive 'Explore' buttons."
    },
    "secondary": {
      "index": 10,
      "text": "Explore our products",
      "reasoning": "Button #10 has a dark background (#000000) and a clear action-oriented text 'Explore our products', making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "homeowners interested in smart lighting solutions"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deako'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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